Savvy Marketing: Tongue in Cheek Marketing!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

When thinking of branding yourself or your real estate firm, one thing to keep in mind is that some of the best brands often have the best stories.  Here is an example from the world of wine of tongue in cheek marketing (The idiom tongue-in-cheek refers to a humorous or sarcastic statement expressed in a mock serious manner. Wikipedia) 

 

On a visit to the Carpinteria Wine Store, we discovered this wine, at a modest price of $14.99.  As brand strategists and students of brands, these thoughts popped into our minds:

Who produced this wine and why?  Herman Story Estate, Russell P Rom (owner of and grandson of Herman Story,)  decided that after "having one too many bottles of bad wine at friends' weddings, I had to come up with a solution to this insidious problem..."

What does it taste like, or what is the consensus of opinion of this wine in wine world? Here is a review from winediscount.center.com:

 

"90/100 - Our score. There is just no excuse for drinking bad wine, especially at a wedding! Damn Good Wedding Wine is silky and rich with flavors of black plum and blackberry along with a touch of black pepper spice and alluring oak on the finish.

 

Like his Herman Story wines, production on this wine is tiny. Whether you are getting married or not, this wine is worth checking out!"

Where is it from?  Here is an explanation and a recommendation from Robert Parker, a leading US wine critic who wrote, 

 

"Readers looking for super-concentrated, extroverted, exuberant, powerhouse wines from California's Central Coast need look no further than the Herman Story estate"

For those who love the wild side of Rhone varietals pushed to the limit (but not over), these are highly recommended. Moreover, prices are  exceptionally fair for this level of quality."

The most memorable brands have the best stories, regardless whether they are luxury brands or any other brand. 

 

Since that visit to the store, this wine is no longer produced, however, their story telling style continues with  "nerdy tech."  Names, like Tom Boy, Nuts and Bolts, Late Bloomer are the new wine names for red and white.

 

And their success continues. It is easy to see their appeal to a certain market who appreciate tongue in cheek branding and marketing.  Their wine club is fully subscribed and they have a waiting list.

 

And, we are not suggesting that someone brand themselves, as "Damn Good Real Estate Agent"or Nuts and Bolts Agent!  LOL

 

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Written by Ron & Alexandra Seigel-

 

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (61)

Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, definitely an attention grabber. I would buy it just because of the label. 

Sep 15, 2021 07:26 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mike Cooper, we do too.  For some reason I cannot tag you.  A

Sep 15, 2021 07:58 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay Thank you for sharing your reaction to this label.  A

Sep 15, 2021 08:00 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty What a funny comment!  A

Sep 15, 2021 08:01 AM
Peter Mohylsky. Broker -BRIX REALTY
Miramar Beach, Florida - Santa Rosa Beach, FL
BRIX REALTY -DESTIN

Ok, that is a great idea.  Is "damn good realtor" in use yet?  is that domaine available?  I have a wedding coming up.  not mine.  but I need to check out the wine list there since i am paying the corkage and everything else.  

Sep 15, 2021 08:31 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

This is a damn good post on Damn Good Wedding Wine and having damn good fun with branding Ron and Alexandra! 😜

Sep 15, 2021 11:20 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

That was a damn good story...but it did not convince me to start drinking wine...I will stick with my Gin and Tonics and beer!!

Sep 16, 2021 05:57 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ron and Alexandra Seigel ,

I had to chuckle at the name..it sure is an attention grabber..if you like to try different wines..this would be a reason to give it a try. Wines can be fun and why not find a fun wine name to share!

Sep 16, 2021 07:23 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This is a good job in labeling...

Cute post

Sep 16, 2021 08:01 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ginger Harper we agree, it is definitely a departure from the usual labels.  A

Sep 16, 2021 09:27 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter Mohylsky. Broker -BRIX REALTY as they say if the shoe fits, wear it.  A

Sep 16, 2021 09:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Austin TX we agree with you.  I liike the creativity of it.  Happy Thursday! A

Sep 16, 2021 09:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mike McCann - Nebraska Farm Land Broker we were not trying to convince you to drink this wine or any wine for that matter.  Happy Thursday.  A

Sep 16, 2021 09:29 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda Kubat-Nerdin - Wanda Can! we love branding and we have a wonderful time working with our clients, and you could say "a damn good time!"  We think of it as exhilerating for our clients and us, when we all focus on the right brand. A

Sep 16, 2021 09:31 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Ron and Alexandra Seigel I like the stories and was entranced with the 19 Crimes prisoner features on their bottles, and the app you can download to make them "talk" in 3D!!  I had to try the different ones just to get the stories!

Sep 16, 2021 11:24 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Another interesting blog from you--so observant re: marketing. Thanks!  Often with wine, I see more and more unique, memorable titles like this one.

Sep 17, 2021 09:20 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ron and Aleandra:

That's a great story for a wine with a rather simple, but compelling, name and label. And fortunately it apparently lived up to the tongue-in-cheek name.

Jeff

Sep 17, 2021 03:13 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There's always room for some fun and funny marketing and accurate marketing at that

Sep 17, 2021 11:10 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

My neighbor works at a local winery as a hostess serving wine. So she plants grapes in her backyard pretend to have a winery setting by her pizza oven-fireplace. Her daughter was getting married in the spring blossom time.  They asked our permission to film their wedding in our backyard.  We granted sure.  They are not famous so if we sell our home we can not advertise used for wedding.   Down the road, Hollywood actually used someone's barn and an old farm house film with Whoopie Goldberg in.

Your house is famous because it was used as setting for a film.  Sam, that is not the point. We could not rest for a week because of the interruptions by the film makers.  Even hens did not lay eggs.  

 

Sep 18, 2021 08:14 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am so glad I found this Damn Fine Post Alexandra, had to enjoy not just your post but all the fun bantering in the comments.... Alcohol or not I would have tried it so I could critique it.... just wondering does Robert Parker have any wines that are rated below 90?:)) inquiring minds want to know....Endre

Sep 19, 2021 11:57 AM