When thinking of branding yourself or your real estate firm, one thing to keep in mind is that some of the best brands often have the best stories. Here is an example from the world of wine of tongue in cheek marketing (The idiom tongue-in-cheek refers to a humorous or sarcastic statement expressed in a mock serious manner. Wikipedia)
On a visit to the Carpinteria Wine Store, we discovered this wine, at a modest price of $14.99. As brand strategists and students of brands, these thoughts popped into our minds:
Who produced this wine and why? Herman Story Estate, Russell P Rom (owner of and grandson of Herman Story,) decided that after "having one too many bottles of bad wine at friends' weddings, I had to come up with a solution to this insidious problem..."
What does it taste like, or what is the consensus of opinion of this wine in wine world? Here is a review from winediscount.center.com:
"90/100 - Our score. There is just no excuse for drinking bad wine, especially at a wedding! Damn Good Wedding Wine is silky and rich with flavors of black plum and blackberry along with a touch of black pepper spice and alluring oak on the finish.
Like his Herman Story wines, production on this wine is tiny. Whether you are getting married or not, this wine is worth checking out!"
Where is it from? Here is an explanation and a recommendation from Robert Parker, a leading US wine critic who wrote,
"Readers looking for super-concentrated, extroverted, exuberant, powerhouse wines from California's Central Coast need look no further than the Herman Story estate"
For those who love the wild side of Rhone varietals pushed to the limit (but not over), these are highly recommended. Moreover, prices are exceptionally fair for this level of quality."
The most memorable brands have the best stories, regardless whether they are luxury brands or any other brand.
Since that visit to the store, this wine is no longer produced, however, their story telling style continues with "nerdy tech." Names, like Tom Boy, Nuts and Bolts, Late Bloomer are the new wine names for red and white.
And their success continues. It is easy to see their appeal to a certain market who appreciate tongue in cheek branding and marketing. Their wine club is fully subscribed and they have a waiting list.
And, we are not suggesting that someone brand themselves, as "Damn Good Real Estate Agent"or Nuts and Bolts Agent! LOL