One of the biggest challenges when blogging can be finding a topic. Even experienced bloggers can fall victim to blogger's block, but there are ways to lessen the odds of finding yourself staring at a blank screen.
I've been on a pretty long extended blogging sabbatical for the last year, sticking to just Tuesdays and our Ask An Ambassador series, but I learned a thing or two about how to keep a blogging streak going day after day without sacrificing quality.
It's Tuesday so guess what? I'm writing an Ask An Ambassador post. Using scheduled blogging allows more focus. I KNOW every Tuesday I'm going to write an AAA post, the only question is the specific topic. Since I know that's what I'm going to do, Monday I may have the idea for the week spark, or maybe not until Tuesday itself, but something will fire up the neurons. Along the same lines, you'll see Thankful Thursdays, Wordless Wednesday, Speechless Sundays, etc. as a way to provide content. Your audience knows what to expect and when to expect it. You could take the same general idea and have Market Report Monday, Saturday's Subdivision of the Week, etc.
Find a theme and rinse, lather, repeat. In our immediate area there are close to a dozen school districts and a town or two for each one, and hundreds and hundreds of subdivisions. Create a search page (homes with 3 car garages, homes with pools, homes with basements, homes with 5 bedrooms, or any other key search criteria that you know buyers use) and replicate a similar page across each category (school/town/subdivision/home type) in your market. Literally 100s of days of content right there. If you create IDX searches you're in long tail search nirvana. You won't get many (if any) comments on your blog posts, but the opportunity for your phone to ring will grow.
Draft! Maybe I'm not going where you expect with this, but basically if you've got a possible spark, jot down a title and a few sentences about what you're thinking, then save to draft and come back with it when you have the time and inspiration to finish it properly.
Don't force it. Look, some days you can have a topic, but the willpower to write it properly just isn't there. Mental state matters. Better to move to another topic rather than presenting a post with the wrong tone and some phrases that might be spun a way you didn't expect. The act of writing one post might free you up to go to another that works.
What's New(construction)? A fresh new construction community? A new phase? A new model home? A great monthly incentive? Maybe not evergreen topics, but some builders aren't so great with SEO and here's a chance for you to bring them some buyers.
There's a lot you can do to keep your blogging going.
Refresh an old topic.
Give your own riff on a current topic.
Read other bloggers and go your own way with tailoring that fits YOUR local market.
Answer client questions.
Bottom line, the more you blog, it will generally get easier to find topics that you can develop that work for you AND your audience.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz