Ask An Ambassador: It's Tuesday, Don't Letting Blogging Bug You!

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

One of the biggest challenges when blogging can be finding a topic.  Even experienced bloggers can fall victim to blogger's block, but there are ways to lessen the odds of finding yourself staring at a blank screen.

I've been on a pretty long extended blogging sabbatical for the last year, sticking to just Tuesdays and our Ask An Ambassador series, but I learned a thing or two about how to keep a blogging streak going day after day without sacrificing quality.

It's Tuesday so guess what?  I'm writing an Ask An Ambassador post.  Using scheduled blogging allows more focus.  I KNOW every Tuesday I'm going to write an AAA post, the only question is the specific topic.  Since I know that's what I'm going to do, Monday I may have the idea for the week spark, or maybe not until Tuesday itself, but something will fire up the neurons.  Along the same lines, you'll see Thankful Thursdays, Wordless Wednesday, Speechless Sundays, etc. as a way to provide content.  Your audience knows what to expect and when to expect it.  You could take the same general idea and have Market Report Monday, Saturday's Subdivision of the Week, etc.

Find a theme and rinse, lather, repeat.  In our immediate area there are close to a dozen school districts and a town or two for each one, and hundreds and hundreds of subdivisions.   Create a search page (homes with 3 car garages, homes with pools, homes with basements, homes with 5 bedrooms, or any other key search criteria that you know buyers use) and replicate a similar page across each category (school/town/subdivision/home type) in your market.  Literally 100s of days of content right there.  If you create IDX searches you're in long tail search nirvana.  You won't get many (if any) comments on your blog posts, but the opportunity for your phone to ring will grow.

Draft!  Maybe I'm not going where you expect with this, but basically if you've got a possible spark, jot down a title and a few sentences about what you're thinking, then save to draft and come back with it when you have the time and inspiration to finish it properly.

Don't force it.  Look, some days you can have a topic, but the willpower to write it properly just isn't there.  Mental state matters.  Better to move to another topic rather than presenting a post with the wrong tone and some phrases that might be spun a way you didn't expect.  The act of writing one post might free you up to go to another that works.

What's New(construction)?  A fresh new construction community?  A new phase?  A new model home?  A great monthly incentive?  Maybe not evergreen topics, but some builders aren't so great with SEO and here's a chance for you to bring them some buyers.

There's a lot you can do to keep your blogging going. 

Refresh an old topic. 

Give your own riff on a current topic. 

Read other bloggers and go your own way with tailoring that fits YOUR local market. 

Answer client questions.

Bottom line, the more you blog, it will generally get easier to find topics that you can develop that work for you AND your audience.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill of Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (21)

Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Great ideas. I do sometimes start a draft post and then come back to it later to flush out my idea... I have one in the draft status that I keep meaning to delete. What was I thinking? Haha.


Sep 14, 2021 06:37 PM
Liz and Bill Spear

I get the occasional topic that I realize I can't form into anything that doesn't come across as overly negative.  Those get tossed, either immediately, or lost in the dark corners of my draft folder.

Sep 14, 2021 07:38 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill(and Liz too) - posting(or whatever the habit may be called) was once a bit regular(but never easy) as the goal to reach 500000 points and the privilege of free membership was the goal.  It definitely continued for a long time.  Things definitely change over time.   

Sep 14, 2021 06:37 PM
Liz and Bill Spear

I transitioned from points to business and that's been a significant impact on how I interact with this community.

Sep 14, 2021 07:39 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - You continuously serve the AR Membership without a hidden agenda or any selfish motives. I appreciate all you do. Here's one definition of what I found when I googled What is the duty of a social media ambassador:

What are the responsibilities of an ambassador social media?
Social ambassadors can help raise brand awareness, drive website traffic,
generate sales or donations, grow brand communities
, and earn back the
trust that advertising has lost over these past few years. Unlocking the power
of social media ambassadors is essential to meeting your digital marketing
and business goals.
Sep 14, 2021 07:48 PM
Liz and Bill Spear

I've been fully bought in to this community and what it can do for all of us if we work together.  I hope with my Tuesday posts to shorten the learning curve for new bloggers and hopefully provide some insight to help experienced bloggers get more from their efforts.  And if someone happens to remember me when they need to place a referral in my service area, all the better :)

Sep 14, 2021 09:14 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I agree and I always try to find a little bit of room to make the post as evergreen as possible

Sep 14, 2021 09:28 PM
Liz and Bill Spear

Evergreen posts are one of our best business creators.

Sep 15, 2021 07:43 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Draft posts are a great way to stay organized. Love the Bug picture. We had one in 1966 and I remember riding in the back we called the "mush pot"?

Sep 15, 2021 05:10 AM
Liz and Bill Spear

My sister had one for a bit. came through again with a good picture for the topic :)

Sep 15, 2021 07:44 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Thanks for the enouragement and ideas. Sometimes you do run into the creative stumbling block of what to write about next.

Sep 15, 2021 05:45 AM
Liz and Bill Spear

I usually found ideas were easy, ideas I wanted to write about?  That was another thing all together.

Sep 15, 2021 07:45 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Great advice. When a topic comes to me, i love writing it down. There are days when i have time and lots to share that i can sit and write many drafts for future blogs. Some days i cant think of anything good and others i have no time. Going back to my drafts is like money in the bank.

Sep 15, 2021 06:01 AM
Liz and Bill Spear

Drafts bailed me out regularly when I was short on time to get a post done. 

Sep 15, 2021 07:46 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Good Morning Liz and Bill Spear .  That's exactly what's been happening to me - blogger's block.  I sit down to write and the screen is empty.  Hopefully, it will pass soon.

Sep 15, 2021 07:48 AM
Liz and Bill Spear

No doubt you'll find a way past the block.

Sep 15, 2021 11:23 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Liz and Bill Spear, writing a blog post is not a challenge for me but I just lost the desire to blog when I had to spend over an hour just to get it to post. It's going away slowly, I just have to accept the things I can not control.  

Sep 15, 2021 08:35 AM
Liz and Bill Spear

I've only been posting the once a week, but with the work the developers have done I haven't had any issues the last two posts with a first time write and submit.

Sep 15, 2021 11:24 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- you and I are on the same page with your post. If I have an idea I jot it down in my Notes app on my phone or a Blog Ideas folder in Google Drive. Often I have an idea but no matter what I do, it doesn't come together. 

Themes have really helped me when I get stuck. 

Sep 15, 2021 10:36 AM
Liz and Bill Spear

ideas sometimes seem to come in waves and I'd have a lot of notes jotted down to develop later.

Sep 15, 2021 11:25 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Hi Bill - 'the days' when topics to blog about came fast and furious all the time were a lot of fun.  I did take a moment to jot down the ideas in a draft and come back around when I had time.   You are so awesome for continuing to educate newer members  on the tips and tricks of blogging Really good tips!

Sep 15, 2021 12:09 PM
Liz and Bill Spear

I found there were times good ideas just flooded in, and other times I had to work a bit, but there was always something out there I could cover.

I hope that the AAA posts help making blogging a bit easier for others.  I've been taught a lot over the years and hope to share what works for me.

Sep 16, 2021 02:21 PM
Anna "Banana" Kruchten

You're doing a great job of giving back to the community Bill!

Sep 16, 2021 04:27 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Great advice for new bloggers and those of us who have been around but can always benefit from reminders about what can improve our blogging. I keep a running list of topics but some times even then I find the lack of motivation kicks in. Guess I want to feel inspired about what I am writing, not just put something out there because I can!


Sep 15, 2021 07:40 PM
Liz and Bill Spear

And the inspiration part can be the challenge.  I have a few builder sites open on my browser tabs just waiting to be turned into search pages.  I know I should do them sooner rather than later, but those tabs have been open for weeks!

Sep 16, 2021 02:23 PM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I think my problem with blogging has been the time factor. It seems like there is something always to do. Finishing up a couple closing, then I need to work on my wedsite and crank out a couple blogs.

Sep 15, 2021 10:33 PM
Liz and Bill Spear

It's definitely easy to have other more things take away blogging time, especially since blogging is more work done for future business.

Sep 16, 2021 02:24 PM
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

It's funny but I usually write them in my head while driving. Then, when I get somewhere I "could" write it, I've forgotten everything or I am too busy and forget that I had a great post I should write. LOL But I love reading everything that is posted, for sure.

Sep 16, 2021 06:16 AM
Liz and Bill Spear

That is the challenge, getting those ideas when we're mobile to survive long enough to get them written.

Sep 16, 2021 02:24 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

I always enjoy reading your Tuesday posts! I appreciate all the advice and tips you take the time to share with us. We are a community that works together and share ideas..we all benefit from this collaboration.

Sep 16, 2021 07:29 AM
Liz and Bill Spear

I've always appreciated the Pay It Forward environment this community offers.

Sep 16, 2021 02:25 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Bill - I have been writing blogs on my website every Friday now for quite a few years.  My previous posts are saved in Word but I use the theme on those posts over.

Sep 16, 2021 09:58 AM
Liz and Bill Spear

I've found it to be critical to be efficient with my blogging efforts.  Have ideas lined up, have a ready source of pictures, etc.

Sep 16, 2021 02:25 PM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Liz and Bill Spear I like the idea of draft blog posts. Some I never come back to, but it's a way to move the brain. Another thing I do is email myself a line that pops into my head.  That will be a reminder. Your article here has excellent ideas.

Sep 16, 2021 11:30 AM
Liz and Bill Spear

I've got some draft posts that will never see daylight.  I just didn't like their tone and the odds of the type of client they might attract.

Sep 16, 2021 04:54 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

YOu have so very good ideas that you have shared with us.  Thanks for Draft Blog Posts.  That is such a great idea.


Sep 17, 2021 07:03 AM
Liz and Bill Spear

I'm glad we provided an idea you can use.

Sep 20, 2021 08:34 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

When those ideas come while driving...just use Seri to text or email and start talking.


Sep 17, 2021 09:15 PM
Liz and Bill Spear

My driving time is way down for the last year and half since my engineering work has been from home.   About to head back to the office in a couple of weeks.

Sep 20, 2021 08:34 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Fantastic advice Bill. Have not been here much in the last several weeks, am writing about new listings and a few garden posts, market reports and agent advice right now. To be continued...

Sep 21, 2021 03:49 PM
Liz and Bill Spear

We all need to figure out the best use of time.  Sometimes that means less here and more somewhere else.

Sep 21, 2021 04:04 PM