With COVID-19, real estate professionals across the board experienced unprecedented shocks. Showings came to a standstill, open houses couldn’t be hosted or advertised, and buyer creditworthiness dipped with unemployment peaking to record levels. 2007-2009 housing crisis was fresh in people’s minds, so the general consensus for the housing market was rather dire. Real estate agent incomes were decimated, home builders sat on half-developed projects. Banks were obviously writing off Commercial Real Estate (CRE) loans, but they weren’t very optimistic about residential real estate either.
No one predicted the strong housing market that followed in the wake of the lockdowns. But although the strong housing market is back, how we do things are vastly different from the pre-pandemic era. The pandemic accelerated the trend of digitization. Remote signatures, virtual showings, 3D tours, mobile notaries, and Zoom closings. These are all a reality for the real estate professional of today.
In this article, we’ll cover the top digital tech tools for real estate professionals. Consider these as a real estate pro’s bible and swear by them, blindly.
1. Client Management in the Cloud
(Image source: Moxtra)
Gone are the days when realtors used to take down notes in their notebooks or file documents manually. With everything being digitized, you can now keep a track of all the documents in one place with apps such as Moxtra and Propertybase.
With a variety of software programs and tools developed for realtors or agents, you can now include calendar, contact, document, and lead management along with email marketing, listing, and property management tools.
Moxtra and Propertybase, both these platforms allow you to connect all your tech in one place. Imagine a clutter-free documenting experience!
2. Sign Contracts On The Go
(Image source: DocuSign)
There are tons of documents to be signed when you enter an agreement or close a deal. With the pandemic keeping us socially distanced, DocuSign is here to help.
From listing contracts, pre-approval letters, loan estimates, purchase agreements, appraisal & inspection reports, to title search and closing documents, this real estate tool categorizes numerous apps to simplify the signatory process.
You can effortlessly upload any documents and signing can be done any time, anywhere, on any device. Not just this, Docusign also allows you to make ACH bank transfers, generate agreements, provide electric notaries and keep a virtual version of a paper trail.
If you find DocuSign pricey, try SignEasy. Similar to DocuSign, this one is more cost-effective and has a seamless interface.
3. Sales. Simplified
(Image source: Yesware)
Worried about losing an email that could’ve been a potential sale?
With Yesware, you can stay on top of all communications with an app just designed for that purpose. Track, manage and stay updated with your connections.
Yesware’s features allow you to explore aesthetic templates for emailers, multi-touch campaigns, schedule emails to be sent, and book appointments or meetings in one place.
The best part about this - this real estate tool can also be synced with your LinkedIn Sales Navigator and Salesforce programs.
4. Profits. Maximized
(Image Source: houzeo.com)
Wanna save on commissions in a hot real estate market? Try Houzeo’s Flat Fee MLS and For Sale By Owner listing service. The tech-centric platform gets your property listed on the MLS giving you maximum exposure for a flat fee saving you thousands in the 3% listing agent commission, and possibly even the 3% buyer agent commission. Houzeo also makes managing your listing easy with its Seller Dashboard.
And it comes with a nifty mobile app that lets you review and compare offers, and even counter an offer. No wonder it’s rated as the best flat fee MLS listing service.
5. Tour a Home Without Setting a Foot in it
(Image source: Matterport)
In the events of 2020, people are relying on everything virtual. From the smallest of things like buying a mattress to making a huge decision like buying a house, high-quality pictures and videos help buyers make accurate judgments.
With things going online, Matterport helps your potential buyers to understand the look and feel of where they would be living. While some clients rely on photos and virtual tours, some prefer the conventional way of depending on the floor plan.
Matterport produces strategic floor plans that can be added to your home’s portfolio to provide more information.
6. Easily Manage Your Graphics & Flyers
(Image source: Canva)
Preparing articulate pitches is something or making interactive social media posts can be easily done on Canva. Canva has simplified graphic designing and is probably one of the leading marketing collateral tools.
It has easy to use drag and drop interface, various media export options, and several creative layouts to choose from. With numerous fonts and elements, you can now stay on top of your creative game.
For realtors, Canva has templates such as real estate flyers, real estate postcards, email templates, and social media graphics.
7. Showings. Scheduled
(Image source: ShowingTime)
Scheduling your visit at the seller’s house is an ideal option when you’re interested in a property. ShowingTime simplifies that by giving you easy access to the property and intimates the seller instantly.
This real estate tool offers a free trial to all real estate agents. Their pricing starts at $45 per month per user. They have four pricing tiers: Individuals Agent, Teams, Offices, and MLS.
To summarize, here are the 7 tools you need in the post-pandemic digital era as a real estate professional:
- Moxtra & Propertybase: to keep your documents in one place
- DocuSign & SignEasy: for digital signatures
- Yesware: to track and schedule emails, book appointments, and make creative emailers
- Houzeo: to sell your property
- Matterport: for displaying pictures and virtual tour of a house
- Canva: for social media graphics, business pitches, and attractive templates
- ShowingTime: to schedule property showings
To conclude, all of these remote tech tools are extremely handy and easy to use. When everything is at your fingertips, a real estate professional can function efficiently, even with a pandemic out there. Which tool do you use the most?