Ask An Ambassador: Original AND Relevant

Real Estate Broker/Owner with Innovative Realty Solutions Group BK3158345

This is very helpful info regarding successful blogging.  

It really takes time and effort to create the blog and buzz that follows.  

Read on..

Original content by Liz and Bill Spear SAL.2002007747

So you want your blogging to build your business?

There are a 1000 different ways to make it happen, but some ways are going to be more effective than others.

IMO the best method is to produce relevant original content.  Neither relevant nor original by itself is enough.

It's easy enough to write original content, although it might not be as original as you think (who'd think Google would have 389 matches for "three legged giraffes"??).

And it's easy enough to write relevant content (there are even companies willing to produce LOTS of relevant content for you).  General topic content can be relevant and great material for an FAQ type section for your website, but I don't like the odds of it being found by itself.  E.g. if I take one of the mass produced blog post titles from this week and search the title, Google provides ALMOST 7 million matches.

Frankly, most searches are in Rhett Butler mode after the first few matches for their search, much less anything on pages 2 through 20,000.

I think you have two real choices:

1.  Produce content that can't get found by itself, so you need another source to drive traffic to your site (giveaways, local event hosting, etc.)

2.  Produce original relevant content that gets ranked AND is something your potential clients will be interested in.

Long tail searches align well with choice 2.

We attract buyers that want a patio home in Cincinnati.

We attract buyers that want a Beacon Hill townhome in Mason.

We attract buyers who want to live at Landen Lake.

Our IDX pages and blog posts provide original content AND that content is relevant to consumers who might want to do business with us.

What works for us might not work for you, so the question to ask yourself is what do real estate consumers want for YOUR area?  Can you create that content?

It'll take a lot of posting to reach critical mass, but it can be done.

And once you reach that critical point, we think you'll like the opportunities you gain thanks to your efforts.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (3)

Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun /

interesting Blog for sure.   Make it a productive day, Wednesday, halway thru the week.  Thanks again for the post.  Bill Salvatore

Sep 22, 2021 06:11 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

I have been on this platform for years and have my formula pretty well sorted out. I definitely know what works for our business! 

Oct 04, 2021 05:22 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing this excellent reblog selection.

Have an outstanding week.

Oct 04, 2021 05:25 AM