How to Set Up an Evergreen Webinar Funnel to Sell on Autopilot

Education & Training with Becca Klein + Co.

Struggling to make sales? Have you tried an evergreen webinar funnel? Once you learn how to set up an evergreen webinar funnel, you'll have a powerful sales tool at your command.

I wrote all about how to set up an evergreen funnel right here, but I'll give you short version here too!

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What is an evergreen webinar funnel?

I think it's easiest to define it by telling you how it works:

  1. Susie lands on your webinar registration page (I make mine with Leadpages), which she saw promoted on your site, on social media, or with Facebook ads. The webinar is offered at several times today, and also has a "15 minute option" (so if she registers at 1:10 PM, there will be an option for 1:15 PM). I use Easy Webinar to set this up. She registers.
  2. Susie watches the webinar. It's pre-recording, so you don't have to do anything. On the webinar, you spend most of the time teaching about a topic related to what you're selling, and then towards the end you pitch your course (or whatever you're selling). You also offer a special bonus if Susie buys while the webinar is actually going on.
  3. If Susie doesn't buy on the webinar, she'll go into your email funnel. She'll be given a set amount of time to buy, which is enforced by Deadline Funnel. She will get a series of emails encouraging her to buy until the deadline expires (I use and recommend ConvertKit to send these emails).
  4. Hopefully, she buys.

That's how an evergreen webinar funnel works.

What tools do you need to set up an evergreen webinar funnel?

You need the following tools to set up an evergreen webinar funnel:

A platform to host your course (or whatever you're selling). I use my funnel to sell courses, which are hosted on Teachable. (Check out my post about how to create an online course here).

A webinar platform to host your webinar. Make sure that it has the capability to do automated webinars, not just live webinars. I use and recommend Easy Webinar for this.

An email service provider to send your funnel emails. I use and love ConvertKit. It can be used for a lot more than just this funnel.

A deadline timer. The best (and only, as far as I know) evergreen timer is Deadline Funnel. Deadline Funnel is unique because it sets a unique deadline for each person based on when they signed up for the webinar.

A sales page creator. I make my sales pages with Elementor or Divi, on their own WordPress domains.

A landing page creator to create your webinar registration and thank you pages. I use Leadpages or Elementor to create these pages.

A webinar slide creator. I use Canva, but you can also use PowerPoint, Keynote, or Google Slides.

A video recording software to record your screen and voiceover. I use Screenflow for this. It records the slides on my screen as I go through them, and also records my voice.

A checkout platform for people to pay. I use and love Thrivecart, but your course platform may have one built-in too.

That's most of what you need to know! Evergreen webinar funnels are a great sales strategy to try out!

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