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Ask An Ambassador: Do You Have The Solution?

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Blogging can serve many different purposes.  Maybe pure business, maybe social interaction, or some combination of the above.

If you're just looking for social interaction then you can do pretty much anything you want that doesn't get you kicked off of your hosting platform.

But if you're looking to make some additional deposits in your bank account, you have to clearly present some fundamentals with your online presence:

1.  What solution do you provide for the consumer?

What service or good do you offer that is going to fulfill consumer needs? 

2.  Where can you provide the solution?

Geography matters.  Where is your service area?

3.  How does the consumer obtain the solution?  (Buzzword Bingo:  Call To Action)

Do you make it easy for the consumer to know what to do next and how to contact you? 


Defining What you provide comes with some caution, particularly if you have a niche specialty.  While we provide more information about low maintenance living options in Greater Cincinnati than any other real estate agent or team, we don't do ONLY patio homes and condos.  You need a "regular" home bought or sold, that's within our skill set and we're happy to do so.  However, if we're not careful, referring agents and consumers might assume we ONLY work with low maintenance living options.  Clearly defining what you can do for your potential clients helps keep them from wandering the internet looking for another agent that does the same thing you do, but they don't think you do.

The Where can be made pretty obvious via maps or descriptions.  ActiveRain allows you to load your comment header, your blog signature and your profile with everything anyone should need to know about Where you work.  If you're not populating those fields, you're losing top of mind capability.  There are certain members in this community that if I'm given a location are going to immediately come to mind.

Lastly, if you don't provide the consumer a means to contact you, or respond when they do try to contact you, you might as well turn over your blog to 10,000 monkeys with 10,000 typewriters, maybe you'll get lucky!


Until next Tuesday, just Ask An Ambassador if you have questions,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill(and Liz too) - speaking of monkeys and lots of typwriters. . .   

Oct 05, 2021 12:19 PM
Liz and Bill Spear

Mix in a case of banana vodka and who knows what happens next?

Oct 05, 2021 12:31 PM
Anna "Banana" Kruchten

Banana Vodka?  Are you kidding me!!  

Oct 05, 2021 04:29 PM
Liz and Bill Spear

Well what other flavor would monkeys want if we need LOTS of drunk monkeys producing content?? :)

Oct 05, 2021 04:43 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Liz and Bill,

What a good nuts and bolts post on blogging,  I hope all the newbies read this.  Happy Tuesday.,  A

Oct 05, 2021 12:19 PM
Liz and Bill Spear

I always see it as a missed opportunity when people neglect to make their geography clear.  Let's get the mental association in place so we quickly know where people are.

Oct 05, 2021 12:32 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

10,000 monkeys on the job of writing continually boring material...same same samo!! No thanks!  I like reading things that are genuine and show the bloggers strengths - and show it clearly. 

Oct 05, 2021 04:19 PM
Liz and Bill Spear

I never have to worry about remembering what someone else wrote if I write it all myself.  Now will I remember EVERYTHING I ever wrote?  Just a few thousand posts so far :)

Oct 05, 2021 04:39 PM
Anna "Banana" Kruchten

Haha....same here when I was writing a lot.

Oct 05, 2021 04:44 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Great advice here, Bill. I think we all know, and have heard over and over, that it's all about WIIFM...what's in it for me.  And making it clear WHERE you can help and how to get that help is critical. Ya gonna miss the boat otherwise!


Oct 05, 2021 08:32 PM
Liz and Bill Spear

And that's not a boat I want to miss!

Oct 06, 2021 06:14 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Take care and be safe.

Oct 06, 2021 04:02 AM
Liz and Bill Spear

Thanks for the reblog!

Oct 06, 2021 06:14 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes! What service is provided, where, and how can someone reach the service provider - simple yet very effective!

Have a great week!

Oct 06, 2021 05:06 AM
Liz and Bill Spear

Blogging doesn't have to be complicated to be effective.

Oct 06, 2021 06:14 AM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

many professionals neglect to ask to be contacted and assume that given a message, the clients will follow, but we know this is not the case!!

Oct 06, 2021 11:06 PM
Liz and Bill Spear

And even when we try to be clear, there's sometimes confusion.  I can't count the number of calls we've received because someone finding a subdivision page assumed we're also the HOA or the ONLY agent who can sell homes in a community.

Oct 07, 2021 07:21 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - Your post is very motivating. When people find solutions to their problems, problems are welcomed in a positive light and people get smarter all the time!

Oct 07, 2021 05:47 AM
Liz and Bill Spear

If we keep it about the client and how we can help them solve their needs, we've got a decent change of gaining their trust.

Oct 07, 2021 07:22 AM
Patricia Feager, MBA, CRS, GRI,MRP


Oct 07, 2021 08:29 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We would definitely be missing the boat if we fail to offer our knowledge and also the way that customer can learn more so that they want to be a client.

Oct 07, 2021 08:53 AM
Liz and Bill Spear

It's a good combo, provide the information and the invitation.

Oct 07, 2021 10:28 AM