Blogging can serve many different purposes. Maybe pure business, maybe social interaction, or some combination of the above.
If you're just looking for social interaction then you can do pretty much anything you want that doesn't get you kicked off of your hosting platform.
But if you're looking to make some additional deposits in your bank account, you have to clearly present some fundamentals with your online presence:
1. What solution do you provide for the consumer?
What service or good do you offer that is going to fulfill consumer needs?
2. Where can you provide the solution?
Geography matters. Where is your service area?
3. How does the consumer obtain the solution? (Buzzword Bingo: Call To Action)
Do you make it easy for the consumer to know what to do next and how to contact you?
Defining What you provide comes with some caution, particularly if you have a niche specialty. While we provide more information about low maintenance living options in Greater Cincinnati than any other real estate agent or team, we don't do ONLY patio homes and condos. You need a "regular" home bought or sold, that's within our skill set and we're happy to do so. However, if we're not careful, referring agents and consumers might assume we ONLY work with low maintenance living options. Clearly defining what you can do for your potential clients helps keep them from wandering the internet looking for another agent that does the same thing you do, but they don't think you do.
The Where can be made pretty obvious via maps or descriptions. ActiveRain allows you to load your comment header, your blog signature and your profile with everything anyone should need to know about Where you work. If you're not populating those fields, you're losing top of mind capability. There are certain members in this community that if I'm given a location are going to immediately come to mind.
Lastly, if you don't provide the consumer a means to contact you, or respond when they do try to contact you, you might as well turn over your blog to 10,000 monkeys with 10,000 typewriters, maybe you'll get lucky!
Until next Tuesday, just Ask An Ambassador if you have questions,
Bill & Liz aka BLiz