Gates to Enter the MLS


I started traveling the country speaking, teaching and working trade shows and conventions 21 years ago, my subject matters include Palm Pilots (yes, I’m old), the begins of smartphones, websites, SEO, social media etc.  For many years, I would say “Drop the Gates to MLS” meaning making people give up their email, phone number or first born to access the MLS on your website.  I can’t believe in 2021 people are still thinking that is a good practice.  We as agents have pushed consumers to places like Zillow where they can remain anonymous until they are ready to engage with an agent. 

Recently on a Facebook group, you know the groups “Word of Mouth” an agent was asked about details on a listing, he directed them to the company website, the person seeking the information came back and said you want my email and phone number, the agent replied it’s our company policy to see the information you have to sign in, BUT you can go to Zillow and get the same information, REALLY!

Back in the 90’s we owned the information, today we don’t so we need to excel at other aspects of service to be chosen as the agent they want to work with!

Dick Betts, REALTOR®

The Betts Team

Touchstone Real Estate

The Villages, Florida

717-860-3107 cell

Comments (6)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Great information, and thanks for share.  We made it to Tuesday, don't forget the Tacos.  Thanks again for the post and make it a productive day.  Bill Salvatore

Oct 12, 2021 06:05 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dick, I have always had IDX on my website, and the primary reason the public visits.

Oct 12, 2021 06:10 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Dick - it's been some time since I heard the term "palm pilots".  Thanks for the flashback moment.  They seem to happen with greater frequency as time(and technology) whizzes by. . .   

Oct 12, 2021 06:10 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Good information.  We get so wrapped up in being the gate keepers that we neglect the clients and don't let them in

Oct 12, 2021 06:24 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

You got that right, Dick... we are no longer the gatekeepers to information. But we can certainly differentiate ourselves in other ways to add value to our clients.

Oct 12, 2021 06:32 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We have always had our clients not build gates to the MLS, and we have worked with brokerages who also do not have this stupid (in my opinion) policy.   A

Oct 12, 2021 07:55 AM