I started traveling the country speaking, teaching and working trade shows and conventions 21 years ago, my subject matters include Palm Pilots (yes, I’m old), the begins of smartphones, websites, SEO, social media etc. For many years, I would say “Drop the Gates to MLS” meaning making people give up their email, phone number or first born to access the MLS on your website. I can’t believe in 2021 people are still thinking that is a good practice. We as agents have pushed consumers to places like Zillow where they can remain anonymous until they are ready to engage with an agent.
Recently on a Facebook group, you know the groups “Word of Mouth” an agent was asked about details on a listing, he directed them to the company website, the person seeking the information came back and said you want my email and phone number, the agent replied it’s our company policy to see the information you have to sign in, BUT you can go to Zillow and get the same information, REALLY!
Back in the 90’s we owned the information, today we don’t so we need to excel at other aspects of service to be chosen as the agent they want to work with!
Dick Betts, REALTOR®
The Betts Team
Touchstone Real Estate
The Villages, Florida