Real estate income can be a bit erratic.
Our local market is a classic bell curve, with heaviest activity in Spring/Summer and then tapering down as school starts back up. There's still plenty of activity outside of that peak time, but once the all the leaves are gone and snow starts falling it's generally only the serious sellers and buyers active.
So how can you offset seasonal slowdowns?
Understanding your local new construction opportunities is one path to consider.
In our case, there's a fair number of new construction opportunities in the Cincinnati to Dayton corridor with a small handful of production builders responsible for most of the hammers at work. The majority of those builders are willing to work with agents who have buyers, and you learn pretty quickly which builders have a "go away kid, you're botherin' me" type attitude towards agents.
Locally most of our builder reps can cross sell in any local community by the same builder, so it's worthwhile to cultivate relationships with a few reps. My personal experience is that when a rep knows they are your exclusive go to person for their builder, they'll do what they can to help you out with information (early heads up on a new phase or incentive is valuable info!), or having extra flexibility with schedules.
When reps know you can provide free PR for their community and product via your blogging and website, they know it's a win-win to keep you in the know.
In our case we mainly emphasize new construction that matches low maintenance housing needs (patio homes, town homes, condos, etc.), but if you drop enough digital breadcrumbs Google isn't going to pick up the difference from "regular" homes and you'll catch some eyeballs for general new construction searches too.
In our case, working the niche within the niche of low maintenance housing new construction is a productive use of our time, with new construction homes selling at a premium when compared to resales. And that whole filling the gap in your income stream? Builders are building 12 months of the year, so closings can be any time of the year. If you don't mind the delayed gratification, it's nice to know that come February there's a nice sized check heading your way.
So if you've not checked out your local new construction opportunities, it might be worthwhile to do so, then leverage what you learn with blog posts and IDX search pages. Get yourself found. Not every call will turn into a contract, but if you know the scope of what is available at what price ranges for your local market, there's opportunity.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz