Zoom Call With Katerina Gasset 5 Latest Things Happening in SEO

Real Estate Agent with Mapleridge Realty, CT 203-206-0754 REB.0759001

Zoom Call With Katerina Gasset  5 Latest Things Happening in SEO

This weeks Zoom Call was for me at least a Throwback to the early event called RainCamps.  The information came out at a pace that was fast and furious and while taking notes, I would wonder if I would ever understand what was being offered.

The call was given by Katerina Gasset and for all that know here, for years she and here husband would offer information to make us better bloggers. They had been working to grow their business and even gave instructions to help people that sought their knowledge.  

The call was an hour long and she managed to pack, for me at least, 2 hours worth of information into that call.  I offer my recollection and apologize up front to Katerina.

The algorithms for getting exposure to information on the internet are ever evolving and as Google has the prime position getting exposure to information means understanding what Google looks for.  Most of what we have done in the past is changing and at the lest here' an insight into what needs to be addressed in the future to get prime position.


Blog Content  E A T

Not the time to get hungry but to be focused on:


The information offered needs to come forth with well thought out content and delivered in a manner that demonstrates this knowledge. Cryptic tidbits won't get attention, but in depth delivery of the subject matter will get attention and that desired label of Expertise.

The authority with which the information is delivered is important.  The information needs to be well researched and thoughtful.  The writer must understand what it is they are trying to project and ensure that that message is being delivered properly. Visuals help and at the very least originality is key as well.

Research is important and checking out similar titles is encouraged so as to allow the writer to see what has been offered and to present similar or more enhanced information in a better context.

Rich Snippet

This is that first description of a search subject prior to the results being displayed.  The content of the blog post should be detailed in a manner to offer insight as well as limit to 50 pica characters.  Enough space should be allowed as Katerina offered to present the writer's phone number as part of the title.  This gets a very direct response and when she and her husband would rite and post information going specifically for that Snippet, they got prime position 79 out of 90 times.  That title could well be the precise long tail search subject.  For any one interested in reading further, I have embedded the search page within the photo above

Keyword Research and Backlinks

Knowing what we want as our focus for a blog, allows us to develop the keywords that we want the spiders to seek.  Knowing how to chase the analytics with a title would be important and need not be expensive to get into a search site to help.  It can be done by creating the desired title and plugging it into a search box to see what ese is there that is similar.  Focusing as close to the desired results is similar to getting a good long tail search going. until one is obtained which has little or no competition.

Backlinks need more attention than previously worked as the Google spiders are looking for high quality.  For example, Google considers ActiveRain to be high quality source of information and if our blogs are on ActiveRain, we have high quality backlinks, even though it is out cumulative blogs that make ActiveRain the resource it is.  In simpler terms, if ActiveRain likes us we must be important.  

Google My Business

We all have the ability to work for  Google business page that gives us further credibility.  It is a service that involves work on our part and would give us additional credibility as real estate professionals.  Here we need to tread lightly as when creating our age, we cannot overstep the rules of Brokerage.

This is free and available to all and the start page can be reached here.

YouTube Videos   SEO

Relatively simple here.  Google is the primary search engine and they also own YouTube.  Creating and inserting a video to our blogs that links back to YouTube will literally make a search spider smile, if there is such a thing as a smiling spider.

Videos should offer additional information to our posts and not be too long.

For all that are familiar with Katerina Gasset. she is a great resource here on ActiveRain and her expertise in blogging can be found by going back to some of her archive posts.  

Here presentation lacked for nothing and for those that were on the call, a welcome repeat presenter.

Zoom Call With Katerina Gasset  5 Latest Things Happening in SEO

Posted by


Edward (Ed) Silva
Broker Associate

Serving Central Connecticut Sellers and Buyers

My Blog
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C:  203-206-0754
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O:  203-758-6440


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Comments (32)

Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Featured in BananaTude Group


Oct 14, 2021 02:47 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Ed, Thanks for the summary for those of us that couldn't make the meeting.

Oct 14, 2021 04:07 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Great session and thank you@katerinagasset and excellent recap @edsilva. 

Oct 14, 2021 06:07 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ed- Katerina Gasset did not disappoint! She has always been a wealth of information and so willing to share what she knows!!!You must have been some note-taker in college!!!!  Excellent recap. 

Oct 14, 2021 06:30 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Ed - there was so much information here you had to take plenty of notes.

Oct 15, 2021 04:19 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your summaries are outstanding!  Katerina Gasset gave us so much information and my eyes were really opened by how much SEO has changed and continues to change.

Oct 15, 2021 04:33 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning again, Ed... Katerina did an excellent job and you've done an excellent job or recapping her presentation.

Oct 15, 2021 04:49 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I hadn't ever even heard of rich snippets until that call! Tons of information - in fact, I'm going to bookmark this to come back and review in more detail later. Thank you for the summary! Katerina packed it full of tips!

Oct 15, 2021 05:23 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing the meat of the meal!! A lot of information from Katerina summed up well by you!!

Oct 15, 2021 06:02 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Thanks for the update on the Zoom call with Katerina Gasset, Ed.  Very valuable information.

Oct 15, 2021 06:06 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Great summary of this so informative update on SEO by Katerina Gasset ! Thanks, Ed.

Oct 15, 2021 07:25 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Ed Silva 
I learned many interesting things from Katerina!
I wish everyone on AR could attend the Meet-Up on Tuesdays at 2pm.

Oct 15, 2021 10:14 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Ed Silva ,

You did an excellent job of outlining Katerina Gasset presentation. It was excellent and so much to absorb. I need to go back and break it out to bite size pieces..then go back and review again!

Oct 15, 2021 12:58 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

This was an outstanding presentation by Katerina! I am so glad she took the time to share with us all, I learned A TON.

Thank you for the recap Ed!

Oct 15, 2021 02:10 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Wow, Ed, seems like this was a pretty intense presentation, given what you shared inyour post. I wish I had been available to listen in...so much to still learn about SEO and how it's changing.


Oct 15, 2021 05:37 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Wow! Thank you! This is an excellent review of the zoom meeting. Hopefully everyone can implement the list!

Oct 15, 2021 06:18 PM
Carol Williams

I'm sorry I wasn't able to attend this meeting.

Nov 01, 2021 10:57 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Ed,
I am so grateful for your recaps. I've missed many Zoom meetings during my trip and this is one I wish I hadn't missed. However, your recap is VERY helpful and I will bookmark it to study when I get home in a few weeks.

Oct 16, 2021 04:49 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great recap. Sorry I missed this meeting. Are the ZOOM meetings being recorded? Any way to start a group and post recorded AR ZOOM meetings to allow those who could not attend able to watch later?

Oct 22, 2021 04:30 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

Great information imparted through this presentation. I will have to circle back to this post to more full digest all that was presented.

Nov 14, 2021 10:43 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’m not sure we are ever going to have to care about SEL the way we used to when it first started because it’s now integration into everything seamlessly in so many cases what does first couple of years will explain to gather jigsaw gonnaI’m not sure we are ever going to have to care about SEL the way we used to when it first started because it’s now integrated  into everything seamlessly in so many cases whereafirst couple of years will explain to gather jigsaw puzzle lol

Jun 23, 2022 11:28 PM