Due ewe no tha write weigh?

Real Estate Agent with Realty One Group # S.0190863

I really don’t know why. Somehow, people keep coming to me asking for coaching advice – even though I haven’t advertised myself as a coaching service in some time. And I am sad to see what I find when I talk to these folks.


Some are paying either fees or a split of commission for training. Some are paying up to $1,000 per month for coaching.


Here is what is sad. These agents have been giving written material on what to say and yet no actual training on how to say those words and even more the reasons those words are there in the first place.


Many of us know that communication is 7% words, 38% tonality and 55% body language. And in a phone conversation, there is no body language and so tonality becomes over 80% of what is communicated.


These agents are paying hundreds or thousands of their dollars and not being taught 80% of what is really important. No wonder I hear so many sellers tell me how incompetent they believe real estate agents are. These agents communicate like the customer service call centers routed through companies thousands of miles away. They may have been taught words of English, but they have no idea how to effectively communicate using them.


One day, a company is going to figure that out and start training and coaching the right way all the time.


Comments (10)

Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rocky when they come to you start charging:)) that is my humble two cents... be cheaper than the 'guru':))Endre

Oct 16, 2021 11:48 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Rocky - yes, you are right about body language and tonality.  I know when a "robot" callls.

Oct 17, 2021 03:02 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Rocky... what I've noticed is that all those coaching "gurus" who charge a ton of money are people who haven't been on the front lines of real estate in years, if not decades... that's a big part of the problem

Oct 17, 2021 04:53 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

If I were in Vegas, I would only want to be coached by you.  I wouldn't trust anyone else so I can see why people are flocking to you even though you don't advertise as a coach.

Oct 17, 2021 05:09 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Picking the right coach is so important. Evidently there are those who have picked you! Whether you are an "official" coach or not!

Oct 17, 2021 06:39 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rocky, I agree with Nina, those expensive coaches have not actually been in the trenches for years.

Oct 17, 2021 06:41 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Rocky- we have the same issue with texts and email. Something is lost without seeing our facial features and body language. 

Oct 17, 2021 10:36 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Rocky Dickerson - What you are saying is so true.  Younger agents who grew up with texting, have a hard time understanding this and absolutely need the right person to guide and coach them.  I have no doubt you fit that bill. 

Oct 17, 2021 10:58 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rocky I guess if someone is willing to pay for a service they are really not receiving, there will be someone very willing to take their money.

Oct 17, 2021 11:19 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Effectively communicating Rocky...that's key. When we first started out our manager tried convincing every newbie to hire a coach/trainer. We went to one seminar and after that experience...we never went back to another one!

Oct 18, 2021 09:53 AM