Savvy Brand Marketing: Shifting Paradigms!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

What is a paradigm shift?  Here is how the dictionary describes it:  an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way.

 

Since the onset of the pandemic, we all had to alter our usual lifestyles.  Since we could not do things the way we did them before, we found ways.  Many of us had their food delivered, and many worked from home instead of their offices.  We had to shift paradigms.

 

Real estate agents, brokers, and large companies also had to adapt to the changes.  And they adapted.  Some changes will remain permanent, because they worked, and some will not.

 

The migration between states is frequently happening these days as many people are settling into new states. It is important to appreciate and cultivate a knowledge and understanding of cultural differences.

 

No doubt, you have been in a situation when you thought you were “on the same page” with someone or a client, only to discover that,  you were actually a world apart?  

 

You were looking at and talking about the exact same set of facts, but you both were aligned to a different model of thinking or paradigm that yielded alternative meanings. To bridge the gap in understanding the only answer is a paradigm shift.

 

It can be an astonishing revelation to discover that other people do not see things in the same way you do and can still be right. The ability to shift paradigms can help you to understand more people and avoid arguments that seem unsolvable.

 

It can also help you to become a better negotiator and more innovative, especially if your competition is prone to being entrenched in the status quo.

Try this experiment: 

  1. Look at the wooden boxes in the image above.
  2. Focus on the darker brown square.
  3. Does the dark square appear to be on the right side of the boxes facing right?
  4. Or, does the dark square appear to be on the top surface with the boxes facing left?
  5. Can you switch back and forth by softening your focus?

 

Shifting paradigms takes practice.  But, the rewards are immeasurable. You literally need to think “outside of the box” using this example, to shift your thinking.

 

The next time you are speaking with someone who sees exactly the same set of facts that you are looking at but is coming up with a completely different interpretation, think of these boxes. 

 

Two sides of an argument really can be right sometimes. Take the time to loosen your grip on your fixed way of viewing things and try to see things their way.

 

Your perspective will always be there again when you come back. It doesn’t mean you have to take actions that go against your grain.

 

At the very least your life will become richer because you have learned a “new language” of perception.  And learning something new is a benefit because you understand people that much better.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

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—Ron & Alexandra Seigel, Managing Partners

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (55)

Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I have watched this exercise play out many times over the years in  conference rooms being on different boards. It is best to keep an open mind and the result usually works out for everyone.

Oct 20, 2021 04:53 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Ron and Alexandra Seigel ,

I love this post and your analogy. We definitely are enriching our lives by learning a new language of perception. In so many ways the pandemic has forced us to re-evaluate how we are doing things and practice problem soloving Many pivoted to better ways to work and enjoy life and others are stuck.

Oct 20, 2021 05:15 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

That's why we are good at our jobs. We are able to look at the same numbers, scenarios, problems and situations and see the playing field and assess. Those with blinders on often fall into their own world and fight for that one view. Pays to be open minded and understand all the scenarios.

Oct 20, 2021 05:27 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

It reminds me of that dress meme that was going around and everyone was divided on what color it was.

Oct 20, 2021 04:25 PM
Matthew O'Hare
Osterville, MA

In many ways the industry has been experiencing a paradigm shift due to technology. It makes sense that our own marketing should adapt and grow as the community continually shifts its needs and perspective on our usefulness. Those who adapt and grow gracefully will become the standard, not the road block.

Oct 21, 2021 09:12 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It's nice to see that you all think deeply about the thing is no matter to make authentic businesses

Oct 21, 2021 09:10 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This is just a great post.

Oct 22, 2021 08:32 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. people are so intent on identifying themselves with others.  They often tie themselves in knots to do so and please everone, and somehow expect that you would do the same.  It is the "i am in with the "IN" crowd syndrome.  A

Oct 22, 2021 08:44 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat How wonderful for your daughter to not have to commute these days. Thank you for the feature, and I love the Clint Eastwood quote.  A

Oct 22, 2021 08:46 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Buzz Mackintosh speaking of conference rooms, we have a friend who when she convenes a conference says: the intention of this meeting is to bring the best of yourselves here to solve this issue".  The best of ourselves is the open minded stance, and the 360 degree views on any subject.  A

Oct 22, 2021 08:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Austin TX we agree with you.  Imagine if this would have happened when we did not have the internet.  A lot of wonderful solutions came out of this, including a vaccine in record time...A

Oct 22, 2021 08:51 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Erik Hiss as you pointed out, it is a very important to have an open mind especially in real estate, and especially in everything we do.  A

Oct 22, 2021 08:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dr. Paula McDonald In the long run, it did not matter what color the dress was, it was seeing things as other saw it, and not making anyone wrong or right.  A

Oct 22, 2021 08:54 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Matthew O'Hare very well said and billiantly expressed!  Thank you for your comment. A

Oct 22, 2021 08:55 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano there is no doubt that autheticity is the key.  A

Oct 22, 2021 08:56 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ginger Harper Thank you for your kind words.  A

Oct 22, 2021 08:57 AM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I had to stare at the photo for a long time to get it to switch to the upper side. And once it did, one box actually popped out from the rest. I have to wonder what that means about my brain . . .

Oct 22, 2021 09:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Goss It may take a while to understand someone, and when you do, it feels so much better.  Happy Friday.  A

Oct 22, 2021 09:59 AM
CANDACE (Candy) STEVENS, EA
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

I am grateful for the changes the pandemic brought to my business.  People were very nervous before sharing information via the internet.  Now they would rather share via the internet than meet in person!

Oct 22, 2021 01:35 PM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Great perspective Ron & Alexandra! Thanks for sharing!

Real estate agents, brokers, and large companies also had to adapt to the changes.

And they adapted.  Some changes will remain permanent, because they worked, and some will not.

Oct 26, 2021 05:55 AM