It is often said that first impressions can make or break a sale. The same rings true in the world of real estate, where prospective buyers will form an opinion about your home before they even step foot inside. These opinions are formed almost instantaneously, and without any facts to back them up, so it's important to take steps to ensure you're making a good impression from the get-go!
Keep your Home Clean
This might seem like the most obvious tip on this list, but you'd be surprised at how many people don't follow it. Keeping your home clean and clutter-free shows that you care about its upkeep, which is a good indicator of what buyers can expect for their money should they decide to purchase from you. Most importantly, though – make sure everything in sight has been dusted!
Impeccable Curb Appeal goes a Long Way with Prospective Buyers
Many times we find ourselves immediately judging someone's appearance based on first impressions alone (i.e., "I bet she doesn't take very good care of herself"). It makes sense then that potential buyers would do something similar when looking at our homes as well. Make sure the front door is clean, your lawn looks well-manicured and inviting, etc., so that buyers know you care about what they see when walking up to it for the first time.
Be Patient but also be Aware of How Much Time you're Taking
No one likes feeling rushed or like their time isn't appreciated – especially in real estate transactions! Be gracious with the amount of time prospective buyers are willing to offer you. At the same time, though, don't dawdle because then all that hard work on making a good impression will go out the window. If someone asks if they can look around alone for an hour before coming back later to meet with everyone else, let them have at it! But if they offer you two minutes to look around, don't take twenty.
Make Sure all the Lights are On when Showing
The last thing you want is for your home to look dark and uninviting when buyers walk up. Ensure there's plenty of natural light during the day, but also make it clear that people are welcome inside by turning on all the lights in every room!
Take care of any Personal Issues that could be Off-putting
One of our clients recently had all their meat thawing out on their kitchen counter while getting ready for dinner one Saturday night. Luckily we caught this before showing the house and let them know so they could clean up. Still, you can imagine how disgusted potential buyers would have been by seeing raw beef sitting around in such an unsanitary way during what was supposed to be a professional transaction. If you don't quite have the time to clean up, make sure you have covers on any personal items that could be disturbing during a showing.
Be Prepared for Questions about your Home's History
People are naturally curious and want to know as much information about your house as possible – this is especially true of potential buyers! Make it easy for them by having all of the important facts at hand (i.e., when was it built? Has anything been updated recently?). Also, keep in mind that new features might not seem like they're worth mentioning because everyone does things their way, but people love learning how others do certain things, so don't forget those little details either!
Offer Snacks or Drinks to show that you're Hospitable
This is a great way to put people at ease, and it will go far in making them feel welcome! Make sure you have cookies, water bottles, or whatever else within reach so that buyers don't even need to ask for something. You'll be impressed with how much this small act alone will impact their overall impression of your home.
Put up Fresh Flowers and other Décor Items around the House
Whether you're selling your home or not, putting up fresh flowers around the house is a great way to make it look like someone lives there (which, of course, should be true). The flowers will also add a nice smell to the home, which is another great way to make it feel like someone lives there. These will also add color and elegance that buyers won't notice at first but will appreciate.
Offer all Potential Buyers your Phone Number for Questions
This shows them how easily accessible you are, making them know you're eager for their business. It's important not only during the showing process. However, this goes for everyone involved with your transaction, including agents, inspectors, etc. So don't forget about anyone else after giving out your number once, either!
When looking to make your first impression in the real estate industry, it is important to take these steps. You don't want to miss out on any opportunities because of a less-than-perfect introduction. The nine ways mentioned here will help you get started and give you an advantage in this competitive market! You can also work with a startup pr agency to help your real estate business grow.