Double Duty Blog

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

Those of us who have been blogging for a while may want to reuse those past posts.  Copying one of my previous articles is an excellent way to save time, and it's good publicity. 

Not necessary to reinvent the wheel. Are you repurposing any of your blog posts?

After blogging since 2006 that's fifteen years, I have found ways to reuse the content. They can do double or triple duty, so why not repurpose it?  

Here is a posting from this past month that I will use in a marketing piece, and this is how it will look.

when to sell

Using the original blog content on  ALL ABOUT REAL ESTATE, my weekly radio show, I can make a point, answer a question, or start a conversation.

And anyone thinking about buying or selling a home

Call Margaret Rome

 

 

 

 

 

 

 

Comments (18)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Margaret:  re-purposing - repackaging - reinterpreting.  A message in a post can be re-imagined in all sorts of ways.  A trip to ones own AR personal archives can be like a treasure hunt of discoveries of your words, experiences and memories.  

Oct 26, 2021 04:02 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Repurposing is a great idea. I've forgotten some of what I've written. I should go take a look!

Oct 26, 2021 05:08 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is so true and even going back and revamping a blog post or series is a beneficial thing to do.

Oct 26, 2021 05:30 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

I just found out from my webmaster that if you rewrite 20% of the old content, then Google counts it as a new post. If you just repost old content then they lower your rankings.

Oct 26, 2021 08:46 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Michael Jacobs Good to see you!

I'll put that on my bucket list to go read all of my old blog posts.

Oct 26, 2021 10:47 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kat Palmiotti,

Good idea to take a look at your older posts.

Oct 26, 2021 10:48 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Brian England,  Good idea to go back and revamp older posts.

Oct 26, 2021 10:49 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Margaret Rome Baltimore 410-530-2400 Your original post about ageing in place is so well, written, a keeper, for sure!  "Sensitive to your needs, logistics", just wow!!! 

Oct 26, 2021 01:55 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Margaret I fully agree with you about re-posting past blogs.  Some blogs are not time sensitive, and are as relevant now as when they were first written.  Newer members have most likely do not go back to read older blogs, so by re-posting them they as well as older members have another opportunity to learn from them.

Oct 26, 2021 02:17 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Margaret- I am always going back to my older posts for topic ideas. I'll reword them, add ideas, use different photos and post them. 

Oct 26, 2021 05:25 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Rocky Dickerson, You only have to take an older post and rewrite a small part, 20%, and it counts as new material.

Oct 26, 2021 06:32 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thank you, Wendy Rulnick, it is good to see you. Aging in place should always be an option.

Oct 26, 2021 06:47 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

George Souto, So true about our previous posts.

''Some blogs are not time-sensitive and are as relevant now as when they were first written. ''

Oct 26, 2021 06:52 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Kathy Streib, And you have so many ideas to choose from after writing 5,396 blogs! (Yep, that's the count, I looked it up.)

Oct 26, 2021 06:57 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Margaret Rome Baltimore 410-530-2400  You always have such wonderful ideas 

Oct 27, 2021 06:43 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Hi Hannah Williams, It is always so good to see you.

Oct 27, 2021 06:57 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

I am not, but I should! There are a few posts answering FAQs that are still as relevant today as they were then! As always, you are so inspiring!  

Oct 27, 2021 07:00 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Andrea Bedard,  It would be good to repurpose some of those older relevant blogs. Whatever you do, you always do it well!

Oct 27, 2021 07:51 PM