Ring...ring.... glances at phone...out of state area code with Potential Spam label.
Let's spin the wheel and see if I get lucky. Answers phone anyway (because once in a great while the prelabeled Potential Spam isn't spam).
"This is Janine with (fill in company name). Do you have anyone managing your social media?"
Politely exit stage left.
I know what works for me, and in my case it's NOT paying someone to put up social media content that I don't produce.
Fact is, for the most part, social media isn't really my thing.
I'm not a tik tokker, a 'grammer or pretty much any other social media outlet.
I have a Facebook business page (stagnant).
Haven't touched our Pinterest pages in a few years.
Because I understand what works best for my personality and my target market.
I keep an Excel workbook with tabs for each year that details the source of each closing.
Past client for repeat business?
Referral from another agent?
Understanding what works for us (and keeping an eye out for market shifts) helps me know where to focus the limited time I have.
Blog about THIS, not THAT. And a LOT of THIS if it works!
Create IDX search pages. Long tail works.
Add reviews to My Google Business Page and our free Zillow profile.
Sprinkle in the fundamentals (answer the phone, respond to emails) and we hit our target goals. We're not trying to be the #1 team in our market, but I'm not going to have our CPA asking me "are you SURE this isn't a hobby?" either.
So do you understand where YOUR business comes from or are you spinning your wheels?
Lead gen companies?
The more you understand, the better you can focus your efforts to get the results you want.
What works for me may not work for you, and vice versa.
Maybe blogging needs to be a part of your strategy, or maybe it doesn't.
For me, what I don't do is just as critical as what I do. I stopped doing certain activities because they weren't productive (e.g. writing about foreclosures got me calls from people wanting to go to sheriff's sales, and that's a no-pay transaction. FULL STOP).
Until next Tuesday, just Ask An Ambassador if you need help.
Bill & Liz aka BLiz