To Blog or Not to Blog

Real Estate Agent with LoKation Real Estate 3087750

Yesterday I got a call about my listing in a certain community.  Puzzled because I don't have a listing in the community at this time, I started to explain how IDX works, thinking this was how the caller had found me. 

She listened but told me no, she found me on Active Rain.  She was certain of that.

I was still confused because it's been a while since I posted about this community.  She texted me a copy of a post from 2020 and another from 2014 about this same community.  The caller thought they were current listings.  

I thanked her for calling, explained these weren't current listings (the dates were on the posts) and explained what Active Rain was.  She had never heard of it before. 

senior communities in delray beach that allow dogs

In the midst of this,  I remembered Liz and Bill Spear 's post Old Posts Keep on Ticking and realized, once again, that blogging really works.  Most people don't want to be bothered.  After all, blogging is time consuming and can turn into a full-time job if you let it.  But bottom line, it works.  Even years later. as you can see.

The caller is looking for someone to list a condo for a seasonal rental.  While I don't normally do rentals, I didn't have the heart to turn her down.  After all, she had found me on Active Rain!   We have an appointment to meet when she comes into town next week.

It's been many years now and many posts (although not near as many as some AR'ers,) but bottom line, blogging works.  The time you put in is well worth the effort in the long run.  

There are weeks that I have blogger's block (is that what it's called?)  I sit at my computer staring, and the words don't come.  And other times, they just flow.  Despite that, I continue to blog as many others I have met through the years.  And I will continue to, helping people with their furry friends find pet-friendly condos in Boca Raton and more.  

To blog or not to blog?  I'll keep on blogging!


If you are thinking of buying or selling a home in Boca Raton, Delray Beach, Highland Beach, or Boynton Beach, call me first!  With pets or without.


I can be reached at 561-716-7824 cell/text or by email at


Posted by

Helping buy and sell Boca Raton, Highland Beach, Delray Beach, Boynton Beach and surrounding areas.

LoKation Real Estate

(561) 716-7824

Email Me

About MeMy BlogWebsite


Elyse immediately ‘got’ us

We found Elyse on-line after working with another realtor that was not helping us find what we wanted. Elyse immediately ‘got’ us and showed us the right properties while providing encyclopedic knowledge of neighborhoods, dog restrictions, lifestyle options and benefits/trade offs between one house/neighborhood and the other. Elyse consistently provided important information at every stage of our process. As out-of-towners this was essential to our making the right decision. We couldn’t be happier or more grateful to Elyse for everything she’s done. Elyse is a rare combination of being a true subject matter expert and, more importantly, a genuinely caring person who looks after her people.

Read More Testimonials


Comments (24)

Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

That is the Question! And....the answer is yes. Those old blogs just keep on going and producing. Jeff 😎

Oct 30, 2021 10:40 PM
Elyse Berman, PA

They certainly do Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI !

Nov 08, 2021 03:03 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Elyse Berman, PA I get emails and calls all the time, I always try to find out how they found me and most of the time they are not sure but they remember what I wrote so I know where they found me, Endre

Oct 30, 2021 11:33 PM
Elyse Berman, PA

Endre Barath, Jr. I know.  Sometimes they don't know and that's okay too.  As long as they email and call.

Nov 08, 2021 03:04 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Elyse - that is not the first time we have heard this story.  I also wrote a blog about a client alarm company.  Years later I got a call about it.

Oct 31, 2021 04:36 AM
Elyse Berman, PA

Good morning Grant - I know.  That's great about the client alarm company.  Those old blogs keep on giving.

Nov 08, 2021 03:05 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Elyse - finding the source of why someone contacts you can be a bit like a treasure hunt at times.  It is often filled with mysterious clues and little tidbits of information thrown about.   


Over the years, I have found that, even though it might not be mentioned by name, a past(sometimes years-old) ActiveRain post may be part of the answer.  

Oct 31, 2021 05:26 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Elyse... delighted for you. As for me, despite my consistent monthly and quarterly market reports for many years now, I continue to wait for that first call.

Oct 31, 2021 05:35 AM
Elyse Berman, PA

Good evening Nina,  It will come.  I used to do market reports all the time but have been remiss for a while.  Do you use Google My Business?

Nov 08, 2021 03:18 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Elyse,
Over the years, much of my business was a direct result of blogging.  Even after I retired, I continued to get calls for several years.  I know not everyone gets the same results.

Oct 31, 2021 05:40 AM
Elyse Berman, PA

Hi Carol,


That's great and can continue to be a great source of referrals.  Good for you!

Nov 08, 2021 03:18 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

ActiveRain is even more powerful than we know at times and I have had instances like that where someone knew something about me that I didn't recall advertising myself as but they had come to that conclusion from reading my posts.

Oct 31, 2021 06:10 AM
Elyse Berman, PA

Exactly Brian!  Isn't it amazing?

Nov 08, 2021 03:19 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elyse, great job on getting this call on a past post.   Hope you are able to get her into a listing, once one hits the market.

Oct 31, 2021 06:26 AM
Elyse Berman, PA

Thanks Joan.  Yes, I did.

Nov 08, 2021 03:20 PM
Miriam Odegard
United Real Estate Indianapolis - Indianapolis, IN
Real Estate Broker Serving Greater Indianapolis

Wow! Blogging is certainly an effective way to market yourself--and allows the public a chance to get to know you before they call. Congratulations! Looks like this client make the right choice in a realtor! 😊

Oct 31, 2021 07:04 AM
Elyse Berman, PA

Thank you Miriam Odegard .  It has been wonderful.

Nov 08, 2021 03:22 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Good morning! Great reminder that the words we put on the Internet can be found forever!

Oct 31, 2021 08:05 AM
Elyse Berman, PA

Good Evening Kat,  Isn't that the truth!  

Nov 08, 2021 03:23 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

I've not contributed new consumer facing content in a bit over the year here in the Rain.  And yet, the phone calls keep coming from those old posts for the communities and types of homes I want to work.

Oct 31, 2021 10:06 AM
Elyse Berman, PA

Exactly Bill.  And that's the point, which you already know 🙂

Nov 08, 2021 03:24 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your positive experience.

Happy Halloween!

Oct 31, 2021 10:34 AM
Elyse Berman, PA

Thank you for stopping by Roy.

Nov 08, 2021 03:24 PM
Tony Busanich
TD Bank - Freehold, NJ

Thank you Elyse, for this great and interesting post. I'm new at this. Does anyone know the percentage of blogs to referral or calls. How many blogs do you think you'd have to do before you get some calls to start coming in ? Just Tryingto find a light at the end of the tunnel. 

Oct 31, 2021 04:35 PM
Elyse Berman, PA

Hi Tony,


I think it's different for everyone.  Not sure if they've ever done statistics.  It took me about three months before I had my first call many years ago.  We have weekly Zoom meetings on Tuesdays that you're welcome to attend.

Nov 08, 2021 03:26 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Congratulations Elyse for the feature and getting the call!!!  Liz and Bill Spear as said this many times about making your posts evergreen and you just never know how or when but you'll get a call. I'm glad that you're going to help her!!!

Oct 31, 2021 07:26 PM
Elyse Berman, PA

Hi Kathy, Thank you!  It was a seasonal in Platina but she found me on AR and proved it.  How could I turn her down?

Nov 08, 2021 03:27 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

It is a constant as the blogs we post about communties will get calls and people don't look for the dates they look for the phone number

Nov 02, 2021 04:43 AM
Elyse Berman, PA

Ed Silva You're so right!  She never looked at the dates or that it was closed.  Just called.

Nov 08, 2021 03:28 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Elyse Berman, PA, I get calls all the time asking for HOA information or events in the area which is OK. The most recent call I received was from a buyer, they found me online, I'm almost positive it was from ActiveRain. I have not been blogging much but that will change soon. 

Nov 02, 2021 09:44 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hello Elyse,

I enjoy blogging.  And that is why I do it.  Yes, we get inquiries.  The majority of our clients do not blog, it just does not fit their profile and their brand.  They have a wonderful strategy that brings them business nevertheless.  A

Nov 02, 2021 10:58 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Elyse Berman, PA - Blogging does work.  I have had many calls from a potential client saying they found information from a blog I wrote.  But there have been times that I have "googled" info and found that my own blog came up.  I completely forgot I had written about the topic!

Nov 03, 2021 04:29 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elyse, I got a call last Sunday from a video I did (and posted on my website) on an upscaled neighborhood.  She wants to buy a custom home.

Nov 14, 2021 07:09 AM
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Man O Man if I could go back and buy stuff from 2014! She probably thought she found the perfect investment property. Poor thing!

Apr 12, 2022 12:05 PM