Ask An Ambassador: How Long To Get Blogging Results?

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

"I'm new to blogging.  How long will it take to get business?"

And the answer?  The ever popular...

"It depends".

There are more than a few variables that directly impact your timeline to gaining business.

1. Do your blog posts have an opportunity to be seen by the public?  Hint, if you're a Rainer and not a Rainmaker on this site, you can write the world's best public facing content and you'll get nada, zilch, zero publicity to your potential clients.  Without a Rainmaker account, your work is not submitted to the search engines.  No search engines, no consumers.

2.  Are you writing content that meets the needs of your potential clients?  If you have an established audience, you can write about ANYTHING.  But if you don't, the majority of your blogging should be focused on unmet home buyer and seller needs (information about homes, new construction, niche information, etc.) to optimize your chance of being contacted.

3.  What's your competition level?  No other bloggers in your area?  LOTS of them?  Are you going head to head with Zillow and the other portals for popular keywords, or working the short tail terms?

4.  How regularly do you post?  Think of blogging as more of a marathon than a sprint.  You need to steadily build relevant content. 

5.  Is it clear where you serve and how to reach you easily?  Especially important if you work in an area that has multiple places in the country that share the name (or nicknames such as Tri-City, Tri-state or Tri-County".   

6.  Is your content easy to read?  To be frank, if you need a PhD to interpret your work, the average consumer isn't going to bother.  And on the opposite end of the spectrum, if your content is littered with typos and just all around bad grammar, that's not going to work on your behalf either.

7.  Aesthetics.  Ever seen the posts that fit the "wall of words" description?  Small type.  No spacing.  Just one solid mass of type.  You make your posts hard to read and again, you'll lose the potential clients.  Throw in some visual eye candy.

8.  Tone matters, especially in a flat medium like blogging. Assume EVERY post is the only post a potential client will read before making a decision to contact you.  Rant posts might get engagement, they might even get you clients, but following the theory of like gets like, ranty posts get ranty clients.  Is that what you need in your life?

9.  Do you give yourself a shot with the SEO bots?  I'm not an SEO expert, so I'm not going to get into optimizing keywords, ranking strategies or how long (or short) your posts should be, but if you don't get found by the bots and show up somewhere in the first page you're probably not going to get called.

10.  Is your content evergreen (meaning it lasts year after year)?  Some posts have short life spans, some have long life spans.  Long life span posts (each subdivision specific posts) have a chance to work for you for years.

For me personally, it took about a year before I got my first call that led to a sale.  When I look back on my blog roll, it's pretty obvious why it took that long.  I basically didn't write the right stuff in the right way to get found.  Once I learned to pivot to focus on the type of content that got us results, the frequency of our Google ranking improved and with that the number of opportunities.

You can shorten that time frame considerably by writing regularly with content that matters to YOUR potential customers.  What works in my locality might not be best for yours, so watch your results and adapt.

 

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Comments (17)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Great information.  Fortnately my wife handles this piece of our business, and she is a lot smarter than I am.  Have a great Taco Tuesday, make it a prodctive one.  Thanks again for the post. bill

Nov 02, 2021 05:30 AM
Liz and Bill Spear

Always good to have clear roles for a team :)

Nov 02, 2021 07:01 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Thank you for the tips.   I have been blogging for quite some time now and do not receive any calls.  I am missing something...or a lot of things. 

Nov 02, 2021 05:31 AM
Liz and Bill Spear

Just a quick glance at your blog and you've got a mix of personal, localism and consumer real estate content.  That's good for overall engagement.  Just one thing that catches my eye is you might have some missed SEO opportunities in your blog titles.  E.g. there's an Elk Grove Michigan in addition to CA, and maybe some other Elk Groves in other states?  So adding the CA to your title might give you more specifics.  Use long tail descriptions when you can to help match up with consumers that already know what they want.

Nov 02, 2021 07:07 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - the ever-popular "it depends" response definitely applies to "finding" results where blogging is concerned.  Consistency in the delivery of a message that resonates with readers who matter makes a big difference too.  

Nov 02, 2021 05:32 AM
Liz and Bill Spear

There is definitely something to be said for beating the same drum when it works.  We thumped on the patio home theme for quite a bit and it works for us.

Nov 02, 2021 07:08 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Excellent overview. My site visits (to my housekat site) have been dropping so I have some work to do in order to figure out why. I'm sure the answer lies somewhere in the above.

Nov 02, 2021 05:55 AM
Liz and Bill Spear

Definitely different possibilities.  Google algorithm?  Tech issue with site?  Consumers slowing down their looking because snow season is coming?

Nov 02, 2021 07:09 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

word.

Nov 02, 2021 06:16 AM
Liz and Bill Spear

up.

Nov 02, 2021 07:09 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

The blogs that seem to bring the most calls for me are on the very unique properties or topics. The islands I had for sale in the Potomac River, that blog made me the resident expert on island sales and led to a successful listing and sale a couple years ago.

Nov 02, 2021 07:26 AM
Liz and Bill Spear

You hit the bullseye on long tail marketing with that topic.  Something VERY specific that consumers want, and something most agents wouldn't think to touch on.  And that information will stay out there to be found again. 

Nov 02, 2021 07:41 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Some weeks I'm a Sunday Sprinter, others, I'm a marathon poster and sadly, others I'm an absent blogger (not to be confused with an absent-minded blogger)!! 

Seriously, Bill, great tips. SEO is SO ever-changing, it's become a challenge to manage that myself. I'm considering hiring someone in my office who does this day-in and day-out. While the geek in me WANTS to know about it and understand it, I just don't have the bandwidth for it these days!

Nov 02, 2021 07:29 AM
Liz and Bill Spear

I've taken a break of over a year from consumer directed blogging and just letting my evergreen posts and Wordpress IDX pages do the heavy lifting for me.  I've got 3 new construction related closings booked for 2022 that I can point to our patio home blogging work as the source.

Nov 02, 2021 07:42 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

That is FANTASTIC, Bill! My evergreen posts & IDX pages are doing well for me also. It's the newer ones that I can't seem to get any traction on!!

Nov 02, 2021 07:49 AM
Liz and Bill Spear

I covered the major subdivisions and housing types I wanted most to work years ago, so haven't had to pour as much effort into creating newer pages.   There are still some places I could cover, but I've kind of kept some of them for a "if you want ALL the information, you have to hire me!".

Nov 02, 2021 12:53 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bil,

Good post and for us, I love it when we get calls that quote our blog posts at us.  Even the very old ones.  A

Nov 02, 2021 10:30 AM
Liz and Bill Spear

It's a nice affirmation to get those calls and KNOW exactly what post is the cause.

Nov 02, 2021 12:53 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Getting the right formula does take effort and the more focused the blog the better the exposure, Your Evergreen type of posts.  It is not a one hit wonder type of marketing

Nov 02, 2021 12:21 PM
Liz and Bill Spear

Over the years I've seen too many bloggers here in the Rain with a "blogging doesn't work" statement.  Then if you look, there's only 20-30 posts and almost nothing in them that would give a consumer cause to call.  What we post and how much of it does matter.

Nov 02, 2021 12:54 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Liz and Bill - this information here really covers it.  What depends is how you used it and your consistency.

Nov 02, 2021 12:56 PM
Liz and Bill Spear

I suspect there's a critical mass and at that point Google starts to know what you're about and perhaps gives you a little more weight in their results.  A concentrated effort on a regular basis can get you there.

Nov 02, 2021 02:35 PM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Inspring Liz and Bill. I been slacking on blogging, this is a good boost.

Nov 02, 2021 02:37 PM
Liz and Bill Spear

Always glad to help!

Nov 02, 2021 05:50 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- you speak from experience and that's good.  All of your suggestions are important and agree that if you don't have a Rainmaker account here, your posts are being read by just us! Titles do matter as does content. Readers don't want to spend any more time than they have to to get the information they want. 

Nov 02, 2021 06:36 PM
Liz and Bill Spear

Just a lot of factors that go into blogging success.  It's not complicated when broken down and any of us are capable of succeeding with the right strategy for our local area.

Nov 02, 2021 08:04 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Consistency, consistency, consistency is truly the key to getting the phone to ring in real estate. Such a great post on this topic!

Nov 03, 2021 04:03 PM
Liz and Bill Spear

When I was blogging regularly, I had the consistency down pat.  It's been a long break with just the Tuesday AAA posts, but I wrote enough evergreen content to keep us getting found as long as we'd like to be found.

Nov 03, 2021 07:02 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  Wonderful post as always - in answer to your main question . I think as in mail out farming a good blog could take anywhere fron 6-18 months to get a response so if anyone thinks it is an immediate fix or result wrong, Is it a lasting result? The answer is yes if you are consistant - ask an ambassabor 

Nov 04, 2021 07:18 PM
Liz and Bill Spear

I think we were close to a year to get our first call, but looking back way too much of what I posted in the early years was content that never had a chance of creating business.

Nov 05, 2021 06:27 PM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824

Great post Liz and Bill Spear .  You hit the nail on the head.  I think I had my first contact three months into blogging.  New bloggers would be smart to follow your lead.  You've spelled it out for them.

Nov 05, 2021 04:58 AM
Liz and Bill Spear

If I'd listened to some good advice sooner, I probably could have sped up my time to get results.

Nov 05, 2021 06:28 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Bill:

Well you have covered more than the basics in this post for understanding how your blogging success might come about...and why you might not get the results you hope for. '"It depends" answers fir the bill as far as blogging is concerned.

Jeff

Nov 05, 2021 11:31 PM
Liz and Bill Spear

There's a lot of "it depends" in this business!

Nov 06, 2021 08:48 AM