Every realtor needs to market effectively if they want to succeed. As tech entrepreneur Brian Colpak explains, marketing today is more in-depth than it was years ago -- simply due to the proliferation of the internet.
Modern marketing techniques must focus on speaking to buyers on digital channels and reaching them through traditional means. It includes inbound and outbound marketing, and even more.
If you're finally ready to start marketing your real estate, here are some things to consider.
Don't Forget the Traditional
Many marketing plans today are focused heavily on digital channels, and for a good reason. Consumers use the internet for everything today, so why not reach them where they are the most?
That being said, it's essential not to ignore traditional marketing channels such as print and television advertising. A solid 21st-century marketing plan will integrate traditional advertising with digital advertising to drive home a brand image.
When considering traditional marketing outlets, look for mediums that appeal to your target audience. Then, cater the messaging to the medium.
When many people think about digital marketing, they immediately think of social media. Sites such as LinkedIn, Twitter, Instagram, and Facebook have billions of active users who spend multiple hours a day on their platforms.
The significant part about basic social media marketing is it's free. Simply set up a page for your business, and you can start publishing content in minutes.
Your social media pages are a great platform to connect with your customers on a personal level. You can show your company's "personality" by sharing photos, links, and short stories.
To push your page or a specific post, consider purchasing paid advertising on social media. These digital ads are easy to create and offer a way to target the customers you want specifically.
Share Your Thoughts
One of the most effective ways to market your company is to create a content marketing strategy that will add value for your customers. Simply writing unique content and of high quality will help you rank higher on search engines so people can find you when they search for products or services you provide.
The content you publish will create engagement with your potential customers, making them more likely to purchase from you. It also helps to establish further or emphasize your brand identity, which is essential in any marketing campaign.
Email addresses of current and potential customers are precious to any business. Once you have a list of emails, you can create highly-targeted and valuable email marketing campaigns to convince people to purchase.
Brian Colpak suggests creating a separate campaign to collect email addresses. This can include asking people to provide you with their email addresses when they make a purchase from you in-store or online, creating a giveaway for people who provide their email addresses, or many more tactics.
Email marketing allows you to send personalized messages to your current and potential customers. And when people feel as though you're speaking to them personally, they're more likely to make a purchase.
About Brian Colpak
Brian Colpak is a tech entrepreneur and the founder of Continental Global. After spending most of his career in managerial positions, he founded and led a company recognized as one of the top 100 fastest growing companies in Massachusetts before starting his current company. These days his main focus is on an upcoming project in Dubai.