Google My Business Shutting Down and More Updates for 2022

Services for Real Estate Pros with PeterMarkSEO

Google My business announced yesterday that it's being renamed from Google My Business to Google Business Profile, and the Google My Business mobile app is going away in 2022. 

Google is going to contact people who manage single businesses with one location to manage that business directly in Google Search and Google Maps, either on the web interface, Google Search or Maps, or in the apps.

You can now claim and verify your business by searching for its name directly in Google search. You'll be able to pretty much manage everything in Google Search or Google Maps for your business.

This is the fifth name change Google has done now since the beginning. Going from Google local business profiles then to Google Places, then to Google plus local then to Google my business and now to Google Business Profile.

That's going to be the place where there is going to be a Google business profile manager where you could actually go ahead and manage multiple listings if you have a chain or you have multiple locations or your local SEO that you do a lot of businesses and management there. 


Google My Business Launches Read Receipts


google my business read receipts

Google my business actually launched what's called a setting to control read receipts. So not only in the Google business profile, where you'll be able to manage your business profile, you'll be able to chat message with customers. And now there's a setting for, do you want your customers to see if you receive their message like read a receipt or not.


Google Page Experience Rolling Out By Early 2022

Google hinted several months ago that the Google Page Experience Update, which is mobile only right now, will be rolling out to the desktop search results. And it is it's going to start rolling out, according to Google, starting in February of 2022. So be sure to have your site optimized for this update.

We do have a few months until that happens, and that's going to take about a month or so, maybe more to actually fully roll out. Google said the Google desktop version of the Page Experience update will officially roll out from February 2022 through the end of March 2022. Spring preppers get your sites ready!

Now it's going to include every single factor that the Google Page Experience Update currently has, minus obviously the mobile friendliness factor because desktop pages are not going to necessarily be mobile friendly. 

Google did have a July core update and currently some minor spam updates are rolling out as well.  Comment below if you have experienced or observed any movements in your site recently.

Comments (9)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Thanks for this update, Peter. It seems every time we get a touch comfortable with something, we need to adjust to new changes.

Nov 06, 2021 06:00 AM
PeterMark SEO

You're welcome. Yes adjusting to changes with Google are ongoing

Nov 06, 2021 08:31 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Carol Williams hi Carol... my recommendation for Second Chance Saturday when you next publish that post.

Nov 06, 2021 06:00 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I don't feel like I ever got anything worthwhile from having a google my business account so I can't say that I will be sad to see it go away, haha.  The google timeline thing is what I would enjoy seeing go away, that is creepy, haha.

Nov 06, 2021 06:04 AM
PeterMark SEO

Thanks for your comment Brian, the Google My Business is not entirely going away they are just figuring it how to best monetize the platform for their own benefit. Just like youtube which is google owned. They basically are packing in more ads per video but many Google My Business owners for real estate companies get tons of leads if you're on top of it or have a dedicated person just for GMB. The google timeline is creepy but I bet they have some targeted ads for that too if you visit a city.

Nov 06, 2021 08:37 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Google is good at starting and not that great at keeping it going, and they excel at creepy.  And so it goes. A

Nov 06, 2021 04:38 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

I laughed at Ron and Alexandra Seigel 's "creepy" comment but it's so true!

Thank you for this useful information, PeterMark SEO .

Nov 13, 2021 04:53 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Peter - thanks for the upate.  It seem that google is always changing something.

Nov 13, 2021 06:02 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

I am totally ignorant in regard to the subject. My take is that Google Business Profile would include an address of my office (in one city) or my home (creepy and I am in a contiguous city to my office). If true, I fear prospective clients who live a couple of cities away may decide that my expertise in their city would be lacking. That would not be true nor beneficial.

Nov 13, 2021 08:09 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi PeterMark SEO - Thanks for the update!  As far as I am concerned, you never know what web search is going to bring you business.  So I like to keep everything up-to-date and this helps me do that. Thank you.

Nov 13, 2021 08:21 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

OH WOW! I had no idea, Peter! I had Google Places, Google Plus and now this - POOF! Lots of time spent there to represent my small business and they keep making me do it all over again. UGH!!

Nov 15, 2021 06:29 AM
PeterMark SEO

Technically it's just a rename and reconfiguration of it to basically to get you to spend more on ads from the google platform

Nov 15, 2021 06:48 AM