Real Estate Photography: Why It’s Important for Selling Your Home

Real Estate Agent with House Stories

There was a time when the only way to find out if you liked the looks of a home was to physically visit the property. Nowadays, the majority of leg work when looking for a new home is done online. While the pandemic definitely pushed that into hyper-drive, even before that, more and more purchasers were weeding out properties by way of virtual home tours.

A home is a large investment and it’s not uncommon for people to spend months looking before they make their dream purchase. A lot of time and effort goes into finding the best place to live, which is why having an online tour of your property can be a great selling point. Below are 3 reasons why real estate photography is important when trying to sell your home.

Saves Time

Not only does having real estate pictures online save buyers time, but it is also advantageous for the seller. Without pictures of your home available to prospective homebuyers, the only way they will be able to know if they like the home is by visiting it. This in turn means you as the seller will need to not only leave the property but also need to spend additional time ensuring the home is clean, staged and ready to show. This can be a lot of work, especially if a few real estate pictures would have sufficed in helping the buyer decide the home wouldn't work well for them.

The benefit is also that if after seeing professional pictures of your property the potential buyer is still interested, you are more likely to have serious visitors only.

Looks More Professional

Real estate photography companies are often experienced in what works best for showing off your property. They have the skill set needed to highlight the positive assets of a home while camouflaging its flaws, so when potential buyers spend time looking at pictures of your property it will look both inviting and modern.

This is also something that can help increase buyer interest, which can help buyers come to a quicker decision on whether or not they want the property.

Consistency between pictures across all online mediums will also make it more likely for potential homebuyers to recognize your listing, which means that all of your available homes are more likely to get viewed. This is one major benefit of hiring a real estate agent who offers this service.

Your Home Sells Quicker

An online property tour can often be the main deciding factor when it comes to a potential buyer initially liking or disliking your home. The better it looks the more likely someone is going to want to take a look at it in person and if they do, then chances are good that you will have that sale completed faster than you would have previously.

Instead of having to wait for buyers to find your home, you can direct them straight to an online tour where they will be able to look over the pictures and information associated with the property.

Accordingly, this is another reason why real estate photography is important when trying to sell your home because it helps increase the odds that potential buyers will be able to find it when searching for homes that suit their needs.

In Closing...

When you're trying to sell your home, the importance of having real estate photos done can't be understated. Not only does it save time and effort for both yourself as a seller and the potential buyer, but it also makes your property more appealing by highlighting its best features while hiding any flaws that might exist. 

Especially in today's competitive market where buyers often find their dream homes online first before visiting them in person, this is an invaluable service because not only will they spend less time searching on listings with unprofessional pictures, but all of your properties are more likely to get viewed if they have consistent high-quality images across all mediums. Pictures are a chance for your home to make a great first impression, so it's important to make the most of that opportunity.

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Comments (1)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Good photography has really made a difference in my own profession and I can tell you that any other people, they feel the same way

Nov 11, 2021 08:19 PM