In today’s article, we will list tips for marketing to first-time homebuyers. If you are interested in learning more, keep reading!
Know Your Target Audience
The first and most important step in marketing to first-time homebuyers is to know their demographics. According to NAR, first-time homebuyers range between the ages of 30 to 34. That is why it’s essential to understand your target audience better so that you can start marketing your listings to them accordingly. Next, keep track of your audience insights and learn more about them. For instance, how does your target audience get their information? Which social media platforms are they most active on? By knowing the media your target audience is consuming the most, you will better understand which platforms to reach them through.
Be Active on Social Media Platforms
Speaking of social media, a large number of first-time homebuyers are millennials, which means that they depend on social media for their everyday tasks. That is why it’s important to be active on all social media platforms. Start advertising your listings through Facebook or Instagram ads, for instance. If you want to know more about How To Use Facebook Ads to Reach Your Target Audience in Real Estate, read our blog on it for more detailed information.
Create a User-Friendly Website
First-time homebuyers often search for listings online. By having an informative and user-friendly website, you’re more likely to attract traffic. Start by picking your website theme. Ensure that your theme is unique, eye-catching, and best fitted for a real estate website. Then, start working on your content. Read our article on Web Content Ideas for Real Estate Agents for more information on what to include on your real estate website. The most important thing is always keeping your audience engaged with the latest listings and news on the real estate marketplace. By keeping track of your site visitors, you will better know what they like the most about your website and improve it.
Take High-quality Photos and Create Virtual Tours
Millennials often pay attention to the overall quality of the photo. The photo should enhance the property that you are selling, so pay close attention to your photography. For a better view of the property, you can even use drones for HD photos and capture the whole layout of the property.
Virtual tours are another great way to advertise your property to millennial homebuyers. Showcasing your property through 3D virtual tours can attract more leads while making it more convenient for your site visitors to view your listings without physically visiting your property.
Make Use of Influencer Marketing
Influencer marketing has become widely popular among real estate professionals. Influencers are people who have a large following on their social media platforms. With such an enormous amount of following, they have direct reach and influence on their local audience. You can set up a partnership with influencers who can market your products or listings to your preferred target audience. The best way to do that is by contacting influencers who share the same audience demographic as you. First, agree on what you want your influencer to do. A typical influencer often posts stories, pictures, and videos on their social media platforms. Provide your influencer with clear and well-prepared content for their use and let them know what exactly you want them to promote. Remember that communication is key. You are more likely to attract more leads for your listings by having a healthy relationship with your influencer.
Offer Your Help and Assistance
The last and final step is to ensure that you are always ready to offer help and assistance to your first-time home buyers and your clients in general. It can be quite a confusing process for clients who are new to the process. So be prepared to answer any questions regarding the home buying process. As a real estate agent, you must always be ready to offer assistance to your clients and prospects.
Thanks for reading! For more information on marketing to millennials and first-time homebuyers, make sure to read more of our blogs.
How to Target Millenial Homebuyers
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