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Real Estate Rebound?

By
Managing Real Estate Broker with San Diego Previews Real Estate CA BRE# 01101958

Seek points of light in this market and you can find them. Jane Wells with CNBC reports today that not only are home stocks up for the day, but Google claims during the last five weeks, there has been a 42% increase in users typing "HOMES FOR SALE" in the Google search bar. 

This Google report says search terms can be good indicators for markets-to-come and offer about a one-month lead time. Perhaps reluctant buyers stayed on the sidelines during the summer, waiting to see what direction market winds might be blowing. Perhaps the buyers wanted to wait until school started to resume their home searches. Nobody knows for sure, but Google seems confident that the increase in search frequency signals a change in market direction.

Contrarian minds, of course, might argue that these searches came from desperate sellers seeking market and pricing guidance.

It was also reported that Barron's is suggesting homebuilder's stocks may be near bottom. This would be welcome news for Toll Brothers, Hovnanian and a host of other builders who are scrambling for buyers. closings and contented shareholders. 

Not to be lost in the discussion would also be softening mortgage rates and rising rents for residential properties--which all bode well for real estate sales.

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Comments (5)

Roberta Murphy
San Diego Previews Real Estate - Carlsbad, CA
Carlsbad Real Estate and Homes

Rory: I think the correlation between search term activity and future market trends is an interesting one. Interpretation of the results, though, might be a problem. What if all the searches came from home sellers snooping the market?

As for me, I'd rather think the positive.

Aug 28, 2006 09:13 AM
Mitchell J Hall
Manhattan, NY
Lic Associate RE Broker - Manhattan & Brooklyn

Yesterday in the rain traffic was busy at open houses here. It seems to have picked up the last 2 weeks. A buyer just called wants a brand new condo in a great location with beautiful views. There are buyers.

CNBC (i watch everyday) and The New York Times and Wall Street Journal have all become schizophrenic lately. The bubble burst, no it's a soft landing no it rebounding every day there is a new story that contradicts the story from the other day

The rental market is so tight here I have been hearing about bidding wars on rentals.

Aug 28, 2006 09:33 AM
Pam Hofmann
Third Tennessee Realty & Associates, LLC - Crossville, TN
Your Crossville, Lake Tansi & Fairfield Glade Specialist
We have definately seen more traffic in the last few weeks here on the Plateau. Things are selling!
Aug 28, 2006 10:19 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Sandy Mattingly's Manhattan Loft Guy Blog entry  sounds similar...to what you are reporting Roberta but I am not sure it is the same searches.  Hope it is buyers searching (Googling) rather than frustrated sellers.  

 

Aug 29, 2006 02:35 AM