I know it’s November, not February, but let’s talk about love letters. No longer are we allowed to have buyers’ letters sent along with contract offers.
But having the seller write, from the heart, a letter to their house can be powerful. I am so thankful when my owners do this.
Here is the latest love letter from my seller.
It is emotional marketing when a buyer is getting close to making a decision, and it’s no longer about the dollars and cents.
Getting the owner’s perspective on what the house has meant, special memories, why they initially bought, special features they love, and what they will miss most.
This exercise is not for everyone. For some, a house is just sticks, bricks, and shelter.
But for others, the home is so much more, filled with a lifetime of memories, milestones, and celebrations. The love letter helps the owner write, say goodbye, put closure, and prepare for their next move. And for buyers, they are thankful for the seller’s perspective and personal comments.
Have you thought about writing to your house?
What would you say?
Thinking about buying or selling a home
Call Margaret Rome
Hella M. Rothwell, Broker/Realtor®, A letter after the sale is also a good idea!