When I was a senior in high school we had a school trip to New Orleans, I can't recall how I knew to go there, but there's a place called Central Grocery Company that makes a sandwich called a muffuletta, and that's where I headed to grab lunch. The sandwich was "to go" and I walked over to Jackson Square and sat on a bench. It was a nice sunny May afternoon and the sandwich was everything I could have wished for, and more. Over the years I've gotten to try a few imitators of the sandwich, and they've all failed miserably in comparison to the authentic sandwich I had that sunny afternoon. 40 years later and I know that if I ever make it back to New Orleans, there's a memory I want to relive.
As bloggers and real estate agents we strive to create an environment that makes us memorable.
In our local market there are literally 6,000+ real estate agents that consumers can choose from. Can we provide the expertise and the service that makes them remember our name years later?
Who hasn't sat at a listing presentation and had one spouse say to the other..."what was the name of the agent that helped us buy this home????"
That agent's failure to be memorable to those clients is what created the opportunity for someone else to gain business.
I know not every client is willing to have a "muffuletta moment". Any dealings with a real estate agent are strictly transactional. Real estate agents are just another Big Mac meal, they serve a purpose for the moment. There won't be any looking back years later, they'll just head to another "drive-thru" and pick another agent.
But other clients are open to being impressed and giving us an opportunity to earn their business for now and the future. One of the perks of having broadcast so much content about Cincinnati patio homes is it gives potential clients an opportunity to realize we're providing the expertise they seek and aren't finding anywhere else.
It's not uncommon for us to work with home buyers and sellers that have a longer term timeline. They're not in a hurry, so when the right home in the right community at the right price comes along, THEN they'll take action. It can take months, or even a year or longer before that Goldilocks home is available. But fortunately, they've already had the "muffuletta moment". We're remembered by them over the other 6,000 agents they could have hired.
Your blog posts and home search pages can provide a virtual "muffuletta moment". Use them to provide insight into how you do business, your personality, your expertise. You want to be bookmarked and memorable.
Bottom line, are you providing content that creates the opportunity to be remembered in a positive manner?
Until next Tuesday, just Ask An Ambassador if you need help.
Bill & Liz aka BLiz
p.s. The bread photo isn't the exact right kind of loaf, but spending a lot of time looking for a picture of a muffuletta without copyright concerns isn't an optimal use of time, but if you follow the Central Grocery Company link you'll see the real thing