Ask An Ambassador: A Muffuletta Moment

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

When I was a senior in high school we had a school trip to New Orleans,  I can't recall how I knew to go there, but there's a place called Central Grocery Company that makes a sandwich called a muffuletta, and that's where I headed to grab lunch.  The sandwich was "to go" and I walked over to Jackson Square and sat on a bench.  It was a nice sunny May afternoon and the sandwich was everything I could have wished for, and more.  Over the years I've gotten to try a few imitators of the sandwich, and they've all failed miserably in comparison to the authentic sandwich I had that sunny afternoon.  40 years later and I know that if I ever make it back to New Orleans, there's a memory I want to relive.

As bloggers and real estate agents we strive to create an environment that makes us memorable. 

In our local market there are literally 6,000+ real estate agents that consumers can choose from.  Can we provide the expertise and the service that makes them remember our name years later? 

Who hasn't sat at a listing presentation and had one spouse say to the other..."what was the name of the agent that helped us buy this home????"

That agent's failure to be memorable to those clients is what created the opportunity for someone else to gain business.

I know not every client is willing to have a "muffuletta moment".  Any dealings with a real estate agent are strictly transactional.  Real estate agents are just another Big Mac meal, they serve a purpose for the moment.  There won't be any looking back years later, they'll just head to another "drive-thru" and pick another agent.

But other clients are open to being impressed and giving us an opportunity to earn their business for now and the future.  One of the perks of having broadcast so much content about Cincinnati patio homes is it gives potential clients an opportunity to realize we're providing the expertise they seek and aren't finding anywhere else.

It's not uncommon for us to work with home buyers and sellers that have a longer term timeline.  They're not in a hurry, so when the right home in the right community at the right price comes along, THEN they'll take action.  It can take months, or even a year or longer before that Goldilocks home is available.  But fortunately, they've already had the "muffuletta moment".  We're remembered by them over the other 6,000 agents they could have hired.

Your blog posts and home search pages can provide a virtual "muffuletta moment".  Use them to provide insight into how you do business, your personality, your expertise.  You want to be bookmarked and memorable.

Bottom line, are you providing content that creates the opportunity to be remembered in a positive manner?

Until next Tuesday, just Ask An Ambassador if you need help.

Bill & Liz aka BLiz

p.s.  The bread photo isn't the exact right kind of loaf, but spending a lot of time looking for a picture of a muffuletta without copyright concerns isn't an optimal use of time, but if you follow the Central Grocery Company link you'll see the real thing

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (14)

Ed (Edward) Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We all seek to me memorable and in a good way so as to grow our business.  I don't recall a muffeletta in N'awlins, but do remember a po'boy which was a sub that any po boy could get.

Nov 23, 2021 12:04 PM
Liz and Bill Spear

I only got to New Orleans once, it was on the other side of the state from where I spent junior high and high school, but it was a memorable trip.  I didn't have a po'boy while I was there.

Nov 23, 2021 12:54 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - sometimes such muffuletta moments happen.  Even when the circumstances(and the ingredients along with the technique plus the maker) are "not as memorable".    Things can go amiss.  However, your message here is "just right".  Once again.  

Nov 23, 2021 12:47 PM
Liz and Bill Spear

Sometimes the environment matters as much as the subject matter.  It was one of those just right combination days.

Nov 23, 2021 12:54 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Liz and Bill,

Don't recall having a muffeleta in New Orleans, but I do recall great food, coffee and beignets...Great analogy. A

Nov 23, 2021 02:59 PM
Liz and Bill Spear

New Orleans has a great reputation for food.  Unfortunately I've only gotten there the one time for a couple of days. 

Nov 23, 2021 03:20 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

That had to be one heck of a sandwich. I appreciate the moment you describe on that sunny day on the bench eating the muffuletta sandwich.  I strive to create that with my clients. Enjoyed reading this post ... I like the sandwich moment tie-in. 

Happy Thanksgiving! 


Nov 23, 2021 03:50 PM
Liz and Bill Spear

It's hard to say at this point how much of it was sandwich, how much was the overall experience of the day, but it's stuck with me.  The store is famous for that sandwich!  Liz and  I had some jars of their olive spread delivered this week so we can at least have an element of the sandwich on our own makings.

Happy Thanksgiving to you also!

Nov 23, 2021 04:21 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear BLiz,

Here is to being the muffuletta of your market! Pretty unique.

Nov 23, 2021 09:01 PM
Liz and Bill Spear

For our niche, I think we've gained that status :)

Nov 24, 2021 05:41 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill - I don't know if I've had one in New Orleans but I have had them. And while I'm not a huge sandwich eater, I do love these!!!! 
speaking of agents - when we bought a home in Leesburq,Va, we liked our agent but the agent who stood out in our minds was the Listing Agent ! She truly set the bar high with her attention to detail and did more than what other agents were doing 

Nov 24, 2021 04:35 AM
Liz and Bill Spear

The olive spread with the meats and cheeses really makes for a tasty sandwich (just ignore the salt content though!).

Nov 24, 2021 05:56 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I didn't know what a muffulleta was, and I looked at the website you mentioned and it looks like they're temporarily closed. Don't go back down there until they've opened back up!

As for your post, very understandable analogy, thank you. I've been getting some calls from posts I did about some of the local subdivisions and about building a home in my area. We have 2200+ agents here and everyone knows at least a handful of agents, so I am happy I am getting some calls and working on that muffuletta status. :-)

Nov 24, 2021 05:06 AM
Liz and Bill Spear

I'd missed the banner on their website about Hurricane Ida.  They're still shipping some items as we ordered 4 jars of the olive spread and received them last weekend.  And while I love the sandwich and it might ship okay, I just think something wouldn't be quite the same.

Nov 24, 2021 05:58 AM
Kat Palmiotti

Nothing beats a fresh sandwich! And you'd hate to be disappointed.. remember it as it was!

Nov 24, 2021 06:04 AM
Miriam Odegard
United Real Estate Indianapolis - Indianapolis, IN
Real Estate Broker Serving Greater Indianapolis

That must have been an amazing sandwich!! I had a turkey sandwich when I lived in Germany 10 years ago, and I'm still thinking about it. 

Nov 24, 2021 09:02 AM
Liz and Bill Spear

I've always enjoyed a good sandwich.  I used to do a lot of business travel and have consumed quite a few beef on wecks in Buffalo and loved a good Italian sub/gyro/grinder/hero in CT or a lobster roll in Maine :)

Nov 24, 2021 09:12 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Happy Thanksgiving!!

This is a really good analogy that leads to the words you shared that say it all...are you providing content that creates the opportunity for you to be remembered in a positive manner?

Never had a muffuletta in New Orleans - next visit. But there's a great place in LA that claims to have authentic New Orleans sandwiches and they are outstanding.


Nov 25, 2021 12:01 PM
Liz and Bill Spear

I would suspect it's a challenge to get together all the right components for those sandwiches, but if any place would have the capability I'd expect it to be California and/or NY.

Nov 26, 2021 05:33 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Good Morning Bill,  

I had never heard of a muffaletta either and had to look it up.  It looks great!

It's nice to be remembered by people.  We have over 35,000 agents here - can you imagine?!  So when you're remembered, it's very special.  Contunally providing content people need is a must.

Nov 26, 2021 02:31 AM
Liz and Bill Spear

You can definitely see the need for a niche or some way of distinguishing yourself from the masses with that much competition!

Nov 26, 2021 05:34 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Bill and Biz,

Your focus on condos is outstanding and memorable. I am sure Buyers and Sellers remember all the helpful articles from your blog and return there often.

Nov 26, 2021 05:45 AM
Liz and Bill Spear

It does work for us!  I just talked to another patio home buyer and we're meeting Tuesday.

Nov 27, 2021 06:58 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Take care, be safe and have a productive December.

Nov 30, 2021 09:37 AM
Liz and Bill Spear

You're welcome!

Dec 03, 2021 05:24 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I've heard great things about that sandwich and I guess I'll have to have one soon

Nov 30, 2021 10:24 PM
Liz and Bill Spear

They're worth a try!

Dec 03, 2021 05:25 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Bill and Liz - thanks for the information on the Sandwich.  The real point is well taken about being memorable.

Dec 03, 2021 03:58 AM
Liz and Bill Spear

If we can be remembered, we've taken care of a large part of gaining the opportunity to help.

Dec 03, 2021 05:26 AM