For many years the business world has applied vertical integration in marketing and business development strategies.
We are now seeing this vertical integration being applied to the real estate industry. It will be providing the visibility for our clients to more and more use technology to showcase and view their homes and investment properties.
With the integration of High Definition Video, Viral Video, High Dynamic Range photography, Virtual Tour, Virtual Fliers and Dedicated Websites, we are providing a marketing platform that is available 24/7 on a national basis.
The experience for the user or the client comes closer and closer to the experience of being there in the property and having "the experience" of the property. More and more, the pervasive internet marketing and showcasing of homes will become standard practice for Realtors. While the technology is sophisticated, social networks like ActiveRain share knowledge and application and eventually the technology solutions and applications will be shared so that it becomes accessible to those that lead the way.
With the evolution of social networking and Web 2.0 Realtors now have the ability to network and establish knowledge based relationships with other innovators and leaders in the industry and thus provide the opportunity for constant learning and improvement.
The nature of any business and how it evolves is based on learning, application and the measurement of results. Business development is directly linked to learning and technology innovation. As we grow our business for the future, it will become important to think of the vertical integration that is possible. Realtors will interact globally, nationally and locally and we have opportunity for a marketing presence there, as well.
What this means for our clients, is that it will be important to be working with forward thinking Realtors that are investing in a web marketing presence and using technology to showcase their listings and available properties in their area. Technology is a time saver and a knowledge delivery system for our clients. Start looking to work with the best and make sure your Realtor has made the investment to provide you these services.
There are many ways to define an extraordinary home. There is but one way to market it: through the powerful, specialized expertise in technology and marketing.
Please visit these website for a view of how we showcase our listings.
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