Real Estate Videos | Run And Gun Little Things

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

Real estate videos, run and gun simple but highly effective.

Your property buyer is overbooked, and way too busy. This blog post is all about little things that help your real estate video channel garden grow and prosper.

Videos show the house hunter more information quick and easy using full motion with natural sound video .

you tube real estate video

Home listings with video get four times the exposure.

Over 90% of property buyers say they want to work with agents using real estate video.

You and I search for everything else using the YouTube video channel, why leave real estate out? But it takes way way more than just setting up a YouTube real estate video channel and then expecting dividends to simply fall in your lap. 

So, what's that? You already have a real estate video channel?

Set it up years ago and now dust is forming on the control slides and monitor screen. Why is it getting rusty? Lack of new programing to lubricate it is part of the exercise. No new fresh material is why not much is percolating on your parked real estate video channel.youtube real estate video

Maybe like a new real estate website and you did blog post a lot, to make it fresh and vibrant, things were going nicely for awhile.

But then you got out of the habit and the new posted material habit fell away. You can always figure out how old a real estate website is, when it was launched. The owner often stopped blogging new posts shortly after it went live.

Usually if you were getting solid results on any marketing effort, you pour gas on it and feed the channel on a regular basis.

Maybe because your real estate video channel never got off the ground, you quit. But many that did this still tell people oh sure, I do video marketing.

Perhaps, just being able to say you have a video channel is good enough for experience sake. Act like it's the greatest thing since sliced bread. Video is a powerful buzz word to drop in verbal and written comment conversation. But the results of a successful well fed up and running real estate video channel is where the marketing solid gold is. 

So what's the key to getting the real estate video channel doing some heavy lifting in your marketing efforts? 

Besides stocking the shelves with new video material, what else do you need tomaine realtors in audience do? Before the picking up the video shooting iron and switching on the blinking red light, hold it.

Maybe what you previous posted was not hitting the video channel bull's eye.

You thought the slapped together, quick and not much thought put into videos were pretty darn special. Many out in your audience did not however. They did not come back for more. That's why you hear crickets.

Think customer, put yourself in their shoes.

What do you need if you are hunting for a house and have little time, lots of pressure to find the right one ASAP? You the house buyer are on a short important mission to find out what is available, which property fits the best in your price range, with this check off item wish list.

Shoot the video with a mental or physical storyboard of what each production's purpose is.

Consider you are making this each and every video "seeing" the person on thearoostook county maine local flavor other end of the marketing signal as if you are that individual.

What would you want the real estate video to contain?

How would you benefit most from what is being shot and edited for the upload to your real estate channel if YOU watched it?

This is the most important point in adjusting the dials on your real estate video channel.

Your approach, it is influenced by making believe you are on the receiving endreal estate video drone while producing the video. The angles of shots, using sliders and cranes, your video equipment to shoot and edit to create the finished uploaded production help.

Drones for real estate video, taking off to fly the friendly skies around your new property listing add perspective.

Drones create a new wrinkle and a learning curve to master real estate flight. Watch out for those tree limbs and power wires. And the rain in the forecast scrubbed the real estate flight to collect the round and round overhead images and video clips. A few more considerations that any drone video pilot faces. When lining up on the runway for a listing take off to circle the property and collect aerial media . No fly zones, making the flight count as batteries drain faster than you think if you just poke around with the joystick without a plan.

Here's a simple real estate drone video example for a piece of Maine land.

Next, are your videos pretty much a hodge podge collection of nothing that has a consistent format?

Familiarity helps the real estate buyer to know what to expect and to come back for more because it was a worthwhile experience. 

Common theme music, a standard real estate intro and outro with contact information.

It makes sense to arrange each real estate video into a category or playlist too. Think of when you are short on time and have to race into a grocery store. It sure helps to know where to look for the fried onions in a can that top off the holiday green bean casserole. That in and out trip is one of many on your audience member's list.

youtube real estate videoOrganize  the homes, farms, land, water front, whatever  listings for everyone to know at a glance where to go  on your real estate video channel. 

To load up, feed and feast on the buffet of real estate property listing video offerings. And don't forget the all important community videos. Those are the most important to someone who has never set foot in your home town. Community flavor, the spirit of the local special town location is key to package up and upload for everyone to know why you live where you do.

maine lake beautyDon't wait for your real estate buyer  to have to cross the town line to experience that local flavor for themselves.

Making them wait to learn the vital information just teases and causes costly delay. 

Reach out to them with videos of what's it like where you love to live, work and play. Be a local ambassador to the area. You unlike RTZ are the local insider giving helpful advice before, during, after the real estate sale. 

Videos, deliver like the pizza delivery guy or gal who rings the front door bell. 

Are you making home deliveries with your real estate video? Emailing the links to your videos to buyers in online correspondence?

Is the YouTube video a hot link in your real estate website listing presentation for all your properties? real estate video player

So your website user does not have to jump ship and head over to YouTube to find that video they so desperately want. Work your media channels with delicate connections to cross feed and build a great reach, better frequency of your message.

The videos that your buyer and seller could utilize to right now "sneak a peek" and what's available after hours. To see if it warrants a physical in person tour when something catches their interest thanks to your real estate video channel.

That video player arrow to toggle is so so tempting to our boob tube society that wants to use their eyes and ears to take a virtual tour NOW! Not read read read all about it. You don't market anymore like Caveman Realty right? 

Just some points to consider as you set up or revitalize your real estate video channel.

More real estate video channel pointers on what to consider creating a full motion with natural sound production. Reach out with questions. Here to help! Thank you for reading to the end of this Maine real estate blog post to help your YouTube video channel. 

I'm Maine REALTOR Andrew Mooers, ME Broker

 

Comments (10)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Andrew - a consistent message whether in real estate or any part of everyday life is always important.  That's certainly reflected in this post.  

Nov 25, 2021 03:45 AM
Andrew Mooers | 207.532.6573

Happy Thanksgiving Michael Jacobs !

Nov 25, 2021 06:42 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You have such great advice for those doing videos!  I have to confess that I have yet to correct my video with the tip that you gave me long ago.  Video hasn't been a big part of my marketing so I have never learned how to properly do them.  I hope that you will have a wonderful Thanksgiving!

Nov 25, 2021 05:30 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Happy Thanksgiving to you Brian England ! When you see video as a secret marketing weapon and dedidcate a chunk of time to it, whoa. It explodes and using eyes and ears of everyone in the audience clones you, makes your job way easier and more efficient. It is like open house around the clock, because hundreds, thousands of "showings" happen around the globe. Not just in your local area.

Nov 25, 2021 06:42 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Andrew,
Great info. I need to get serious about using video for my golf website.

Nov 26, 2021 10:13 AM
Andrew Mooers | 207.532.6573

Here to help smooth out the wrinkles, pull together than loose ends Carol Williams ! Thank you for the inclusion in the 2nd time around, play it again Carol!

Nov 27, 2021 07:50 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Andrew. Consistency of "quality" product is key, not merely volume. Thanks for the tips. Enjoy your day.

Nov 27, 2021 05:02 AM
Andrew Mooers | 207.532.6573

Thank you Wayne!

Nov 27, 2021 07:50 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

If anyone is going to write a blog post about using video for real estate, it'd have to be you! Thank you for all these tips.

Nov 27, 2021 05:03 AM
Andrew Mooers | 207.532.6573

You have discovered the power of video Kat Palmiotti and are having fun it it because it works! 

Nov 27, 2021 07:51 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Andrew.  There is so much good information here.  I will have to go back and re read it.

Nov 27, 2021 06:34 AM
Andrew Mooers | 207.532.6573

Video for real estate, it clones the agent and let's you show boatloads of properties all over your marketing area and way beyond Grant Schneider !

Nov 27, 2021 07:52 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Andrew Mooers | 207.532.6573 - I dub you Video Marketing and Adverstising Master on ActiveRain!!!

Dec 02, 2021 04:04 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Thank you Patricia Feager, MBA, CRS, GRI,MRP . Video channels do better if you just produce videos the audience wants to watch and you get that audience to keep watching your videos when they land on the channel. 

Dec 02, 2021 08:39 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Andrew Mooers | 207.532.6573 - My problem is I have an older iPhone and I can't get videos to work. Many have tried; we all failed. Until I can get a newer one, I'm stuck in dinosaur land. When I get there, I just might give you a call if help is needed. 

Dec 02, 2021 08:55 AM