Real estate videos, run and gun simple but highly effective.
Your property buyer is overbooked, and way too busy. This blog post is all about little things that help your real estate video channel garden grow and prosper.
Videos show the house hunter more information quick and easy using full motion with natural sound video .
Home listings with video get four times the exposure.
Over 90% of property buyers say they want to work with agents using real estate video.
You and I search for everything else using the YouTube video channel, why leave real estate out? But it takes way way more than just setting up a YouTube real estate video channel and then expecting dividends to simply fall in your lap.
So, what's that? You already have a real estate video channel?
Set it up years ago and now dust is forming on the control slides and monitor screen. Why is it getting rusty? Lack of new programing to lubricate it is part of the exercise. No new fresh material is why not much is percolating on your parked real estate video channel.
Maybe like a new real estate website and you did blog post a lot, to make it fresh and vibrant, things were going nicely for awhile.
But then you got out of the habit and the new posted material habit fell away. You can always figure out how old a real estate website is, when it was launched. The owner often stopped blogging new posts shortly after it went live.
Usually if you were getting solid results on any marketing effort, you pour gas on it and feed the channel on a regular basis.
Maybe because your real estate video channel never got off the ground, you quit. But many that did this still tell people oh sure, I do video marketing.
Perhaps, just being able to say you have a video channel is good enough for experience sake. Act like it's the greatest thing since sliced bread. Video is a powerful buzz word to drop in verbal and written comment conversation. But the results of a successful well fed up and running real estate video channel is where the marketing solid gold is.
So what's the key to getting the real estate video channel doing some heavy lifting in your marketing efforts?
Besides stocking the shelves with new video material, what else do you need to
do? Before the picking up the video shooting iron and switching on the blinking red light, hold it.
Maybe what you previous posted was not hitting the video channel bull's eye.
You thought the slapped together, quick and not much thought put into videos were pretty darn special. Many out in your audience did not however. They did not come back for more. That's why you hear crickets.
Think customer, put yourself in their shoes.
What do you need if you are hunting for a house and have little time, lots of pressure to find the right one ASAP? You the house buyer are on a short important mission to find out what is available, which property fits the best in your price range, with this check off item wish list.
Shoot the video with a mental or physical storyboard of what each production's purpose is.
Consider you are making this each and every video "seeing" the person on the
other end of the marketing signal as if you are that individual.
What would you want the real estate video to contain?
How would you benefit most from what is being shot and edited for the upload to your real estate channel if YOU watched it?
This is the most important point in adjusting the dials on your real estate video channel.
Your approach, it is influenced by making believe you are on the receiving end
while producing the video. The angles of shots, using sliders and cranes, your video equipment to shoot and edit to create the finished uploaded production help.
Drones for real estate video, taking off to fly the friendly skies around your new property listing add perspective.
Drones create a new wrinkle and a learning curve to master real estate flight. Watch out for those tree limbs and power wires. And the rain in the forecast scrubbed the real estate flight to collect the round and round overhead images and video clips. A few more considerations that any drone video pilot faces. When lining up on the runway for a listing take off to circle the property and collect aerial media . No fly zones, making the flight count as batteries drain faster than you think if you just poke around with the joystick without a plan.
Here's a simple real estate drone video example for a piece of Maine land.
Next, are your videos pretty much a hodge podge collection of nothing that has a consistent format?
Familiarity helps the real estate buyer to know what to expect and to come back for more because it was a worthwhile experience.
Common theme music, a standard real estate intro and outro with contact information.
It makes sense to arrange each real estate video into a category or playlist too. Think of when you are short on time and have to race into a grocery store. It sure helps to know where to look for the fried onions in a can that top off the holiday green bean casserole. That in and out trip is one of many on your audience member's list.
Organize the homes, farms, land, water front, whatever listings for everyone to know at a glance where to go on your real estate video channel.
To load up, feed and feast on the buffet of real estate property listing video offerings. And don't forget the all important community videos. Those are the most important to someone who has never set foot in your home town. Community flavor, the spirit of the local special town location is key to package up and upload for everyone to know why you live where you do.
Don't wait for your real estate buyer to have to cross the town line to experience that local flavor for themselves.
Making them wait to learn the vital information just teases and causes costly delay.
Reach out to them with videos of what's it like where you love to live, work and play. Be a local ambassador to the area. You unlike RTZ are the local insider giving helpful advice before, during, after the real estate sale.
Videos, deliver like the pizza delivery guy or gal who rings the front door bell.
Are you making home deliveries with your real estate video? Emailing the links to your videos to buyers in online correspondence?
Is the YouTube video a hot link in your real estate website listing presentation for all your properties? 
So your website user does not have to jump ship and head over to YouTube to find that video they so desperately want. Work your media channels with delicate connections to cross feed and build a great reach, better frequency of your message.
The videos that your buyer and seller could utilize to right now "sneak a peek" and what's available after hours. To see if it warrants a physical in person tour when something catches their interest thanks to your real estate video channel.
That video player arrow to toggle is so so tempting to our boob tube society that wants to use their eyes and ears to take a virtual tour NOW! Not read read read all about it. You don't market anymore like Caveman Realty right?
Just some points to consider as you set up or revitalize your real estate video channel.
More real estate video channel pointers on what to consider creating a full motion with natural sound production. Reach out with questions. Here to help! Thank you for reading to the end of this Maine real estate blog post to help your YouTube video channel.
I'm Maine REALTOR Andrew Mooers, ME Broker
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