Tricks of Trade Cards & Creative Advertising

Real Estate Agent with DFW FINE PROPERTIES 0506509

You would be surprised to find interesting facts buried inside your local libraries or other public libraries you can subscribe to on-line. Inside these Libraries you will find a treasure trove of historical facts and awareness of how things began. Wikipedia is a convenient source and can be interesting, but there's much more to one-stop learning by deep diving into history stored at public libraries. 

Trade Cards versus Business Cards

Before there were Business cards countries like England, Belgium, France, and America were using a mash-up of a business card and advertising. In our country they originated in the 18th Century and changed in America after the Civil War with the start-up of the industrial revolution. Printing in color was very expensive and few could afford it but those that did stood out to consumers more and attracted customers. 

These cards became collectables. Advertising became the new rage and competition was fierce. The printing presses were busy! It didn't take long before sales agents were passing out cards or large posters hung up in buildings, windows, and even roof tops where images could be seen with the products, places, and points of interest were advertised. In America, it all began with the first advertising agency that opened in 1869. When it came to imagination, the sky was the limit! Who hasn't been lucky enough to see blimps but these are quickly disappearing.  


Samples of trade cards can be found in the library pages with beautiful art work and period clothes. Your eyes peak into the open windows of the past and your imagination begins to wander. Some are witty; others odd. There was a mix of Victorian sentimentality, and very strange dark humor. All in all, I found the uniqueness and storytelling about what people were selling were quite interesting.

My afternoon at the library was quiet and peaceful without distractions or noises coming from smart phones or other technology. In the quiet it's more interesting to see the choices, tricks of the trade, and learn how the imagination was used before modern graphic designers existed and how your imagination can be used today. 

2022 is just around the corner. Have you thought about what you can do better when it comes to truth and advertising ---Patricia Feager

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                                        3575 Lone Star Circle, Suite 315
                                        Fort Worth, TX 76117
                                        Office: 817-748-4800/FAX: 817--748-4900

                                         Patricia (Peace without Panic) Feager (Faith without Fear)
                                                        Cell: 469-951-4758



MBA (University of Dallas)
(Bachelors of Arts & Science)
SECI (Southeastern Career Institute)
Associates (3) (Collge of Lake County)
KU (University of Kansas)


CRS (Certified Residential Specialist)
SRES (Certified Senior Residential Specialist)
PSA (Certified Pricing Strategies; Mastering the CMA)
CRS (Certified Military Relocation Specialist)
RENE (Real Estte Negotitions Expert)

"With self-discipline most anything is possible." --- Theodore Roosevelt 





Comments (26)

Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Wayne Martin - Amen! Have you checked out the Newberry Library?You can join on-line. It's amazing!!!

There is a lot be said about how powerful silence is to the mind, body, and soul when you don't see, feel, and experience constant interruptions. I didn't really know it at all until I sat down in a very nice comfortable chair and checked my phone for emails or text only to discover, I wasn't charged and had no service. It was a good thing!!!

Suddenly, I'm reminded about an old library I discovered in Eureka, Arkansas. When I walked inside I felt like I was inside a court house filled with books that couldn't compare to local book stores and the pages were filled with literature, facts, and valuable information. 
I like what you said about allowing "the creativity of the mind to explode." I will remember your pearls of wisdom. 

Nov 28, 2021 06:00 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Oh yes! Michael Jacobs - Everything you want to know is there in the library, whether it's about medicine, food, manufacturing, ancient worlds, science, marketing and advertising, or anything else. Technology has come a long way but sometimes it pays to get off the fast train, sit down and let the quiet sink into your brain to discover and sort out the old with the new. Plus, the library is GREAT substitute for taking high blood pressure drugs!

Nov 28, 2021 06:06 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I have always loved the library. In high school, I worked there putting books back in their proper places..  We had books all over our home and we all read like fiends.  My mother was a specialized food librarian for several major food companies.  I am always reading, I started when I was 3 years old.  A

Nov 28, 2021 06:37 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Patricia... I've said it before and I'll say it again... I learn something new in the Rain every single day... and your post certainly opened my eyes and mind to something totally new in terms of history. Thank you so much for that.

Nov 28, 2021 06:52 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Ron and Alexandra Seigel - We are the lucky ones because books and libraries were very important to our mothers. My mother grew up during the Great Depression and never went beyond 8th grade. There wasn't much food, just hand me down clothes (if she was lucky), and there was no High School where she grew up. Books were not to be found. It wasn't until much later in life she discovered libraries are the best avenues for children to exercise their minds and take a mental vacation while on an adventure! For her, I will always be grateful. 

Nov 28, 2021 07:29 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Awe, thank you Nina Hollander, Broker. You are good for my soul. I am inspired by stories, history, and people I can relate to, like you! 

Nov 28, 2021 07:32 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Wow, we've all probably see these at some time or another. I hadn't given a thought as to why they quit using them. I love cool interesting facts such as these. Thanks for sharing!

By the way, I spent part of my life in Chattanooga and have been on Lookout Mountain and Rock City many times. You can find many red barns painted with Rock City for miles from the attraction. According to Google, there are 900 barns painted with Rock City.

Nov 28, 2021 08:13 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Patricia and something learn from you today here in the Rain.  Remember painted barns in Pennsylvania growing up but not for years.


Nov 28, 2021 09:30 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Carla Freund - Thank you for your great comments and personal life experiences in Chattanooga. One of my first family vacations (with my own kids) was to Lookout Mountain before taking them to see Niagra Falls. We all agreed, Lookout Mountain was more exciting because we didn't just look and see, we experienced it from our head to our toes and did a lot of hiking! And we camped under a million stars. I had no idea there are that many barns painted with Rock City! That was effective advertising! Rock on Rock City! 

Nov 28, 2021 09:31 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Will Hamm - I never got to experience Pennsylvania fully, just the shortcut driving through Erie, PA many, many times. I would have enjoyed seeing all the painted barns and lot more of PA. I'm sure the barns made great landmarks and possibly served as valuable as navigation tools today! 

Nov 28, 2021 09:35 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Good morning Patricia,
Your post reminded me of this painted barn in Waterville, Washington, 30 miles east of where I live.  We are fortunate to have several books written about the pioneer and geologic history of our beautiful valley.

Nov 28, 2021 10:12 AM
Patricia Feager, MBA, CRS, GRI,MRP

Carol Williams 

That's quite a barn with advertising glaring at people as they drive by. I looked it up and what a story about a famous snake oil quack that roamed the roads, going door-to-door selling his concoctions that desperate people bought into for cures from liver problems to pimples, rashes, constipation, speaker's sore throats, prostration, problems with sex and anything else that the doctor without a license could swindle and persaude others to buy into. I'll bet those books are quite interesting! Whoever painted those letters on the barn was very good!

Thanks for sharing!!!

Nov 28, 2021 04:04 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Early advertising was different. I can recall traveling through the south and Midwest and seeing so many buildings sporting some type of advertising.  It may have been a great way to get the buildings painted for a very low cost

Nov 28, 2021 10:31 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Patricia it will be interesting to see what the new gimmick will be in advertising in the coming years.

Nov 28, 2021 01:30 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Ed Silva - I never thought about that but it would be a great way to get someone else to paint your building. You got me thinking about the Blues Brother's Movie. There was a scene where Lake County Sheriffs were on the chase going across the bridge in Wauconda, IL, where they crashed over the guardrail. It was located not far from where I lived, which was on the way home for me. I watched parts of the movie in the making and it was mentioned that one of the buildings in the background was needed to be in the scene and they offered to pay the owners to paint their building and the owner's agreed. When the movie came out, I couldn't wait to see the house but it was such a quick shot, if I didn't know any better, I wouldn't have even paid any attention to the house. I sure wish something like tht would happen to me!

Nov 28, 2021 04:10 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

George Souto - I'm curious to find out what's next for advertising and marketing is too! I'm sure it's coming! It really is a whole new world, isn't it?

Nov 28, 2021 04:12 PM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

It sounds as though you had a very interesting afternoon! I like the idea of trade cards instead of business cards.... you've stimulated some ideas that are swirling around in my head. Than kyou!

PS - I would like to see 7 states from the top of a mouontain! That would be fun.

Nov 29, 2021 05:15 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Kat Palmiotti - Curious minds want to know.... Would love to know another time after you get it all figured out. You are a natural born problem solver; therefore, I have no doubt whatever sparked your imagination is going to be great! 
PS - In addition to seeing 7 states from the top of Lookout Mountain, I hope all our dreams and wishes come true!

Nov 29, 2021 05:39 AM
Kat Palmiotti

Thank you Patricia Feager, MBA, CRS, GRI,MRP !!!

Nov 29, 2021 06:01 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Patricia Feager, MBA, CRS, GRI,MRP, I was a regular at the Jefferson Market Library in Greenwich Village NY. It is an old library that first opened in 1967(sadly, it is temporarily closed now). I can still smell the books. I do miss those days. Thank you for this beautiful post.

Nov 30, 2021 10:42 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Beth Atalay - I think of you often and can only imagine how much you miss New York and all the wonderful things you love to do. Visting charming old libraries brings out the best in people who love to learn. I'm not surprised to learn how much you love reading and visiting the old library in Greenwich Village, its cafes, and seeing the arts. 

Nov 30, 2021 12:09 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

This type of billboard has a negative content.  I think she was asked to change the write up or leave the brokerage.



Dec 03, 2021 08:16 AM
Patricia Feager, MBA, CRS, GRI,MRP

Sam Shueh - Oh, my goodness, that's a terrible message she put on a billboard! You have to wonder, what was she thinking??? 

I hope your days are going well, Sam. 

Dec 03, 2021 09:38 AM