Real Estate Website Tips for Beginner Agents

By
Real Estate Technology with Realtyna 4966111

Are you just starting with your real estate website? Or looking for ways to drive in more traffic? Then you’re in the right place. In today’s article, we will offer you tips and tricks to better establish your real estate website and drive in more traffic. 

Pick the Right Hosting For Your Website

The first important step to building a professional real estate website is picking the right hosting platform. Hosting is important for your real estate website as it’s the foundation behind your website’s overall performance and success. If you have a poor-quality hosting server, your site will run slow and have performance issues. This will affect your overall SEO and website traffic as well as your customers’ experience. To avoid such issues, we recommend you set up high-quality hosting for your website. 

WordPress, for instance, is a great choice for real estate agents as it is known to be one of the most powerful hosting platforms that allow agents to share a large number of listings on their websites. To get more specific information on suitable hosting platforms and recommendations for real estate websites you can read our article on 6 Best Website Hostings For Real Estate Agents

Pick Out Your Real Estate Website Theme 

The next step is to pick out your website theme. Clients often pay attention to the overall image of the website, so having a well-designed, high-quality theme will surely increase your chances of attracting more traffic and marketing your listings to more suitable clients. Check our article on Best WordPress Real Estate Themes for Agents With Free Demos for a list of recommended themes to help you set up your WordPress real estate website. 

Start Publishing Your Content 

Now let’s pay attention to your content. Content is an essential part of any website. That is why it’s vital to focus on developing high-quality content for your site visitors. Start by setting up a separate page for listings on your website and update them regularly. Set up a blog and start posting articles daily. Make sure to also have a separate column dedicated to real estate news and updates. Including home tours and guides will also increase your website traffic and audience. If you plan on hosting any events, make sure to dedicate a page to inform your clients of any upcoming events such as open houses or networking events. Lastly, if your previous client had a positive experience, ask them to review your service and include their testimonials on your website. Don’t forget to have your contact information displayed on your website as well. That will make it easier for your clients to reach out to you.  

Make Use of Social Media Platforms 

Social media is a great way to start advertising your real estate site and listings. Start by marketing to a specific demographic. Then, promote your listings using Instagram or Facebook ads

Post engaging content, share 3D tours, start creating YouTube videos. Overall make it your aim to always keep your audience engaged. You can check your performance using the audience insights tool offered by social media sites such as Facebook and Instagram, to see which ads are working for you and which need improvement. Read our article on How to Choose the Best Social Media Platform for Your Real Estate Business for more insights on using social media as a marketing tool.  

Think Outside the Box 

Other than social media, think of different ways to advertise your real estate website. For instance, set up webinars and invite your clients to watch them. That way you can advertise your website and services to them directly while assisting them with any queries or questions. You can even set up partnerships with fellow real estate agents to promote your business and website. Always try to think of new ways to expand your business and start working on it. 

Thanks for reading! Here are some recommended articles for you. 

How to Share Your Real Estate Listings on Your Professional Facebook Page

5 New Ways to Make Your Property Listings Stand Out 

Comments (2)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello I use I house for my Wedsite since 1999 and pay $109 a month but have not got a deal since 2019.  Not good.

 

Dec 02, 2021 10:13 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Will, sorry your site isn't producing as you'd like. We may be able to provide some solutions to help you rank better and generate more traffic. If you are interested, I can set up a call with one of our team members.

Dec 06, 2021 05:02 AM