RE in the Trenches: "What's Your Value Proposition?"

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

RE in the Trenches - Episode One

"What's Your Value Proposition?"

Today launches the start of a ongoing series of posts entitled “RE (Real Estate) in the Trenches” and is geared towards addressing current issues and challenges associated with being a licensed real estate professional in today's market.

In this installment, I wanted explore your specific value proposition as it relates to your clients and the communities you serve.

This past year, I had the privilege of chairing the Communications Special Committee for our State association. We spent our time identifying the specific value propositions that are unique to REALTORS, and created some ways to equip our members to intelligently articulate those values to their clients.

Most people who have practiced real estate for a while would tell you that they know their value proposition, but few can actually communicate those values succinctly, and in a way that consumers understand or appreciate.

Your value proposition should effectively differentiate you from other brokers and agents in your market. Sadly, in our business, one needs only to simply answer their phone and they’re already at an stated advantage!

What is your unique value proposition? And how do you effectively communicate and demonstrate that value to your clients?

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments (10)

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for the share, have a great weekend. Bill 

Dec 03, 2021 08:28 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It kind of extrapolates out to human relationships in general ever more so. :)

Love and light

Dec 05, 2021 07:06 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Rich. Your value proposition should be short and sweet while loaded with content. Enjoy your day.

Dec 11, 2021 04:34 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Rich - differentiation is so important especially when it is based on "true value".  

Dec 11, 2021 05:37 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Rich - a similar comment to that is do they really know what business they are in.

Dec 11, 2021 08:21 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Rich Jacobson ,

Excellent post and so glad that Carol Williams featured in her Second Chance Saturday Series! Every agent should know their true worth and capitalize on it.

Dec 11, 2021 09:58 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Rich Jacobson - Your clients need to know what your value proposition is.  Happy Saturday.

Dec 11, 2021 03:39 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Glad to see this posted in Carol Williams Second Chance Saturday.

Dec 12, 2021 08:02 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Love this post!  You are so right.  Being able to give a 30 second elevator pitch takes practice and the fewer words the better.  Appreciate your photo - timely!

Dec 13, 2021 10:01 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Rich Jacobson Oh yes, I agree 100% on answering your phone and speaking to your clients . I find many agents today do not speak with their clients they prefer to text or let the calls go to voice mail , I f at all possible I answer my phone .  

Jan 30, 2022 08:05 AM