RE in the Trenches - Episode One
"What's Your Value Proposition?"
Today launches the start of a ongoing series of posts entitled “RE (Real Estate) in the Trenches” and is geared towards addressing current issues and challenges associated with being a licensed real estate professional in today's market.
In this installment, I wanted explore your specific value proposition as it relates to your clients and the communities you serve.
This past year, I had the privilege of chairing the Communications Special Committee for our State association. We spent our time identifying the specific value propositions that are unique to REALTORS, and created some ways to equip our members to intelligently articulate those values to their clients.
Most people who have practiced real estate for a while would tell you that they know their value proposition, but few can actually communicate those values succinctly, and in a way that consumers understand or appreciate.
Your value proposition should effectively differentiate you from other brokers and agents in your market. Sadly, in our business, one needs only to simply answer their phone and they’re already at an stated advantage!
What is your unique value proposition? And how do you effectively communicate and demonstrate that value to your clients?
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