MLSs Forming Ventures: Multiple Listing Services are Finally Making a Proactive Choice in Real Estate Technology

Real Estate Technology with Realtyna 4966111

This year, the National Association of Realtors in San Diego was full of surprises. First, realtors learned firsthand about the passing of several highly discussed policies but also California MLS announcing a new proactive approach  to the technology. But, of course, California MLS won’t be the first MLS to take a proactive approach.

Lately, we’ve seen more and more MLSs joining efforts to provide real estate professionals a better service, and that includes tech support as well.

So far fourMLSs: the Austin Board of Realtors, First MLSHeartland MLS, and Miami Realtors, formed a joint venture MLS Technology Holdings LLC to purchase a tech company Remine. The MLS Technology Holdings LLC names Liz Sturrock, Miami Realtors’ chief of MLS and innovation as interim CEO.

Another such case of MLS joining forces is MLS Aligned that now consists of six MLS members and owners. Recently, Beaches MLS joined MLS Aligned formed in 2018 by Arizona Regional MLSMetro MLS in Wisconsin, MLSListings in Silicon Valley, RMLS in Oregon, and

MLS Aligned is actively working on creating its own Showing service. To do that, in May purchased the technology assets of RE Agent Solutions LLC, specifically:

  • Agent Inbox- communication platform
  • Showing platform


What Does It Mean For Real Estate Professionals And the Real Estate Industry in General?

All of the changes in the MLS approach toward technology in the real estate industry, is a direct response to real estate agents’ concern about some vendors not having real estate professionals’ interests at heart. The acquisition of Showingtime was one of those events that pushed MLS to take a proactive approach to technology in the real estate industry. 

For real estate agents, it means more options when it comes to the technology. So, it’s an exciting time to be a real estate agent.

Comments (6)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I know our MLS in Denver is working towards a new showing service to give us another option versus Showingtime.

Dec 03, 2021 10:16 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

It's interesting to see how different multiple listing services and associations are looking at issues facing the industry.  Time will tell if this is that moment or. . .  

Dec 04, 2021 06:37 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Joan, that's great. I'm sure the members will appreciate being able to choose their prefered service.

Dec 06, 2021 02:33 AM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Michael, it is very interesting and there seem to be some competing models emerging.

Dec 06, 2021 02:33 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

We still have a long way to go if you asked me...about the MLS being Tech Savvy:)Endre

Dec 06, 2021 11:40 PM
Realtyna Inc
Realtyna - Newark, DE
WordPress Real Estate - IDX, RESO Web API, CRM

Hi Endre, fair point.

Dec 07, 2021 03:16 AM