Ask An Ambassador: You Are The Billboard

Great analogy Liz and Bill Spear. Thanks for sharing! 

Good morning Bill and Liz,

Appearances are always first impressions, and the web site is one of those.  Woderful post. A

Liz and Bill Spear   I like it at first I thought you were getting caught at the food store in your scuffty clothes  and bumpying into clients . I like it Bill . I like it.  Good one . 

Thank you very much for sharing your experience and your advice.

Hello Bill(and Liz too) - sometimes presence is more of a gift than others.  It's kinda like a "sign" - it's a silent salesperson but if it's shopworn it can be memorable for all the wrong reasons.  

Bill there are some that don't  have not much of a presence online but do have a high 'in town network' and a referal base a mile long which works well for them. At this point, I am more one of the locals than anything else. I do referrals to my AR 'trusted' folks and of course CRS as well.

Ha, I was in Times Square last week (my office is a few blocks away). Not a lot of agents in the city have their own web site. I am among a smaller subset of agents in Manhattan that specialize in specific neighborhoods (while most agents will run all of the island without a neighborhood speciality)- so a lot of business flows to me internally from within my firm as a result when it's not coming from client referrals or buyer inquires on my listings. 

Hello Liz and Bill Spear, this is something all agents should work hard on. There are many secret agents, the ones who don't answer calls/texts, the ones who are not on SM. 

Good evening Liz and Bill Spear ,

What a great analogy! We were just talking in sales meetings about secret agents and why we don't want to be like like them. Make your statement, be authentic, be genuine and then opportunities will come your way. You may not appeal to everyone but you should appeal to the ones whose net you've cast out there!

Liz and Bill Spear - thank you. You are an inspiration, educator, and an excellent motivator. 

Everything we do online is a billboard that others see and use to judge us. And visa versa.

Enjoy your day!

My thought is that if people don't accept us at our worst then they aren't people worth having around, haha.

Bill:

That's a really good analogy. No one really wants to be caught off guard and scruffy but we certainly it in online billboards...and in person. Could be hard to change that first impression, even if you dress up.

Jeff

Your real estate professional today is splashed across the media by design and choice. What you show, how you rock and roll is up to you. All the time. People judge based on whatever they have to use to size up the cat. Which often is very little. But clean car, straight sizes, classic layouts and descriptions and imagery. Pride in your local community. All those ooze all over the place. Think customer, think image, be professional. Great points to get you thinking Liz and Bill Spear .

I so recognize the scruffy face. as it works against me at times as well.

My website needs work as I haven't been there in a while and it's sad as I have been too busy.  My AR face is clean shaven, however

all good points & ones that are often overlooked or forgotten...thanks for the reminder to look into things from this perspective

I have been to Time's Square in NY at night and have seen all their huge flashing billboards.  Some companies spent a fortune on them and yet to me, it was like an Urban Christmas Tree all lit up.  I couldn't tell you any of the advertisements except for the Grinch which just came out at the time.  I just consider those digital billboards beautiful white noise.