Ever run a quick errand when you're "scruffy"? In the middle of a home project and I have to have ONE THING RIGHT NOW to finish so off I go, unshaven, beat up sweatpants and a sweaty T-shirt. Pop in, pop out, get back home. That's the plan anyway. But you know how this works, right? I can go to the store a dozen times in my usual khakis and polo and see no one I know, but that one time I'm scruffy I'm going to see someone who knows me. Murphy's Law at work.
And so it goes with our online presence.
Our normal process?
To produce polished content, with good spelling and grammar, good eye candy, relevant content potential clients may seek.
To avoid online altercations that have zero chance of changing anyone or anything.
Recently I had a listing referral to place. My first preference is to work with someone from ActiveRain (or someone who has been active here). Presence here is an online billboard. A person's blog posts and comments provide me insight into how well they know their market and how well they play in the sandbox, both critical aspects when I'm putting my reputation on the line with a referral. Is their online persona "scruffy"?
There is a Rainer that works in the area, but his presence here didn't tell me what I wanted to know. Looking at his website didn't help either. Basically his online presence IMO wasn't a good billboard. Too generic, too little interaction with this community.
I know the same screening is done with us. Maybe some like what they see, maybe some don't. That's the risk of being online, but we have the opportunity to give someone reason to say No or Yes depending on how well we prepare our online billboard.
Scruffy or polished?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz