The Importance of Broader Appeal When Selling

The Importance of Broader Appeal When Selling

The intensely seller favored market, happening in so many places around our country, has homes flying off the shelves.  In the process, some sellers are getting sucked into believing that doing nothing to their home will gain them just as much money.  Unfortunately, that is not how it works.

The broader appeal a home has, the more buyer enthusiasm exists.

The more buyer enthusisam exists, the more buyers will be want the home.

The more enthusiastic buyers writing offers, the higher the price goes.

It is pretty simple.  Yet, so many sellers are taking the zero on basic listing preparation.  And because someone purchases their home, they get a confirmation bias that they did great.  Professional listing agents shake their heads at some of the messes that hit the market and reinforce flawed logic.  We know sellers that do the preparation and have broader appeal will make even more money.  One example that I have been using locally for sellers is a real life example of the cost of skipping listing preparation.  Having dollars and cents to show someone that were made above and beyond in less than three months from one seller vs. another on the same property is eye opening.

Don't let your home's message get buried in less than optimal non-verbal communication.  When it does, buyers are left having to search for what would be otherwise be obvious to them.  Could be room size. Could be floor plan usage.  Or maybe they just avoid the feeling that there is so much work to do that it overwhelms them.