Get out your hankies, folks.

Real Estate Agent with Jameson Sotheby's International Realty

It's that time of year, when the advertisers usually reach for your pocket... but in this case, Chevrolet reached for your heartstrings.

And in my opinion, it was a massive success.  I'm a car guy, so I really liked it.  I'm also an older guy, so it resonated with me, but I also think you'll enjoy.

Posted by

 ALAN MAY, Realtor®   
Specializing in Evanston Real Estate and North Shore Real Estate

Jameson Sotheby's International Realty, 2934 Central Street, Evanston, IL 60201
Office: 847.869.7300      Cell: 847.924.3313      Email:

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois


Comments (7)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Alan. Not a big Chevy fan but this commercial applies across brand lines. Enjoy your day.

Dec 20, 2021 05:15 AM
Alan May

I've actually never owned a Chevy, but they did a great job with this commercial.

Dec 20, 2021 05:24 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alan - advertising can certainly succeed when heartstrings are touched but it seems shareholders like it when the purse strings get some attention too.  Of course, there are times when both play a role together.  It can occur during the holiday as well as when the earnings are released.   

Dec 20, 2021 05:43 AM
Alan May

I believe they call it the "softsell"

Dec 20, 2021 03:35 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have never been much of a car guy and I am definitely not a fan of any of the legacy auto brands these days but I have to give them kudos for the commercial.

Dec 20, 2021 05:50 AM
Alan May

I thought it was sweet.

Dec 20, 2021 03:35 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

I am not a car fan, but I love the commercial.  It is one of the few commercials that I would enjoy watching over and over.

Dec 20, 2021 05:58 AM
Alan May

very touching, no?

Dec 20, 2021 03:36 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Thank you for sharing this commercial.  This is definitely a Super Bowl quality one.  Happy Monday. A

Dec 20, 2021 07:46 AM
Alan May

Right up there with the Budweiser Ads?

Dec 20, 2021 03:36 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Advertisers going for the heartstrings? Nah - they wouldn't do that around Christmas, would they?

Dec 20, 2021 10:23 AM
Alan May

Naaaaah... what was I thinking$

Dec 20, 2021 03:36 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Alan- I've seen that ad and fell in love with it. I love how people came together to get it back in shape. Have you seen the cute one with the little girl who saves her snowman in her freezer??

Dec 20, 2021 05:47 PM
Alan May

I have seen that one... didn't quite understand it.

Dec 20, 2021 06:27 PM