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Newspaper Exposure – Thanks to Active Rain

By
Real Estate Agent with Westcott Group Real Estate Company

If you've read my blog, you may be aware that I do a series of weekly posts.  One of my newest series is about waterfront homes on Long Island.  By using long tail and writing about this subject on Active Rain, I was able to rise high enough in the Google rankings to be found by a writer for the real estate section of the New York Post.  He was doing a story about the types of waterfront homes that are available on Long Island beyond oceanfront homes.  It just so happens that I had written a post about this very subject only a few weeks earlier.

 

We played some phone tag, but ultimately, I was interviewed for the story about waterfront homes on Long Island.  The writer and I spoke at length about the kinds of homes that are available on the waterfront on Long Island, what types of people are buying these homes and what their motivation is.  Although only one paraphrased quote actually made it into the story, I was one of only two REALTORS® that was quoted.

 

The following story appeared in the Thursday section of the New York Post in their expanded real estate section, and is currently on the NYPost.com home page.

 

What's Up Dock?  Long Island Waterfront Isn't Just About The Ocean

 

If you need any proof that your blog is being read by non-Active Rain members, here is proof positive.  If you're interested in getting interviewed by the newspapers and other media, keep blogging on Active Rain.  The one thing that I will caution you about is that catchy titles won't necessarily achieve this goal.  Your title will need to have searchable key words so that you can be found.  In addition, you should make sure that your keywords appear in the post, and in your tags.

 

It didn't take long for me to be found.  It's all a matter of timing and Google positioning.  Without Active Rain, I most likely wouldn't have been found at all.  Thanks Active Rain!

 

Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

STEVE:  Thank you for the kind words.  It definitely makes the hard work worth the effort.

Jun 29, 2008 04:27 AM
Tom Plant
WINEormous.com - Murrieta, CA

Adam - Congratulations. Your efforts have always been stellar and it's no surprise to me you're getting noticed.

Jun 29, 2008 05:48 AM
Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

What's up, doc!  Adam - your advice about searchability is great.  But there is so much in your posts between tag and title.  They are always outstanding.

Congrats on the New York Post calling you!

Jun 29, 2008 12:09 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

TOM:  Thanks for all of your support.  I really appreciate your complimentary words.  I'll speak to you soon.

Jun 29, 2008 12:15 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

VIRGINA:  Thank you very much for your kind words.  I do think that people need to make sure that their posts are informative, as well as being properly tagged and titled, so you make a very good point.  I spend a lot of time putting my posts together, so it's nice to know that people are taking notice both on and off the rain.  Thanks again for your comment, Virginia.  I really appreciate it.

Jun 29, 2008 12:17 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

I had a reporter from the Atlanta Journal-Constitution call me about my Gwinnett County Market Reports.  It is nice when you get one of those calls because you are "inescapable" on the web. 

Jun 29, 2008 04:05 PM
Pippa Mac
Chevaux Group Realtor, The Woodlands and Spring - The Woodlands, TX
The Woodlands TX Real Estate

 

This is great!  I have checked my "statistics" on my localism blog with Active Rain and it is amazing the amount of hits I"m getting.  THIS WORKS!!!!!!!!!!!

www.PippaMAC.com

 

Jun 29, 2008 04:15 PM
Andrew Kyle
Royal LePage Foothills - Calgary, AB
Calgary Condo Realtor

Cool story.  I hope to have one like that someday - just gotta keep blogging.  I DID get my first non-Realtor (member of the public) comment on my AR blog today though - that was cool!!

Jun 29, 2008 06:11 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Adam - That is very cool indeed.  I was called and interviewed by the New York Times a few months ago, but they didn't use my quotes in the final article.  It was nice to get the call, though.  Congratulations on this extra exposure. 

Jun 29, 2008 06:47 PM
Michael Cather
Rodeo Realty - West Hills, CA
Real Estate Broker

That's the great thing about AR.  When you really are an expert on your community, it shows in your posts.  It's wonderful you received some credit and exposure.

Jun 29, 2008 07:04 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

LANE:  Although these calls don't result directly in business, I believe that their value is tremendous.  It's good to hear that you were found as well.  Thanks for commenting, Lane.

Jun 29, 2008 10:12 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

PIPPA:  It definitely works if you stick with it and set realistic goals.  Many of the posts that I do for Localism get far less attention than the ones that become popular on AR, but I believe that it is reaching a more targeted audience.  Thank you for commenting, Pippa.

Jun 29, 2008 10:13 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

ANDREW:  Those comments are very hard to come by.  I have only had a handful myself.  Hopefully, the media will find its way to you soon too.  Thank you for commenting, Andrew.

Jun 29, 2008 10:15 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

JASON:  My first call had the same results.  It was from NBC News when they were doing a story about customer service.  Although it didn't materialize in anything, I was happy to get the call.  Thanks for your comment on this exposure.  I'm a little surprised that my other post on buyer representation got featured over this one, but you know how tricky things can be.

Jun 29, 2008 10:17 PM
Adam Waldman
Westcott Group Real Estate Company - Hauppauge, NY
Realtor - Long Island

MICHAEL:  I have spent countless hours doing whatever I can to show that I am a Long Island real estate expert.  It's nice to see that it is starting to pay off.  Thank you for your comment, Michael.

Jun 29, 2008 10:19 PM
R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham
Bank of England (NMLS#418481) - Raleigh, NC
Bob Mitchell (NMLS#1046286)

Congrats on the ink!  I've gotten interviewed a couple of times now since I started blogging here on AR.  Each time has resulted in someone calling me about business.....Always a good thing!

Bob Mitchell

ValueList Real Estate Services, Inc.

Jun 30, 2008 02:51 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876

Couldn't happen to a better guy!  So is now the time to get your autograph so we can say we knew you when...???   :-)  I was just interviewed by Inman News, you're right, just keep blogging.  The New York Post? WOW!!!  Great job Adam. 

Jun 30, 2008 04:12 AM
Jessica Cordell
Century 21 Hendershot Realty - Madisonville, TN

Great story and congratulations.Jessica Cordell

Jul 02, 2008 03:30 AM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Adam: CONGRATULATIONS on getting picke up for the newspaper article. Maybe this will bring you new business as well.

Jul 02, 2008 03:37 PM
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Adam - Congrats.  By the way, I bet you have a hard time keeping up with comments!  I feel like I still need to get better with the "long tails", so going to have a quick look at your inspirational posts!

Jul 02, 2008 10:27 PM