A bit of research turned up the news that a lot of agents search for a "I have a buyer for your home letter."
It may be that agents are searching for those letters now because inventory is low.
In fact, finding an unlisted property may be the only way to make a sale right now. So go for it - and don't forget to approach those FSBO's. Selling isn't quite so quick and easy for homeowners who need to go to work every day.
If you plan to send these messages, there are a few things to keep in mind.
First, remember the first rules in writing any persuasive letter:
- It has to be about them - their wants, their needs, and their concerns.
- Avoid beginning your letters with the word "I." Remember that they don't care about you or what you want and need.
- When you've finished writing, the ratio of "You" statements to "I" statements should be at least 3 or 4 to one. Remember that "I" and "We" are both "I" statements.
- Keep your paragraphs short, with empty lines between. Make it easy to read.
- Use simple words. Don't try to impress with your vocabulary.
- Proofread twice (or more)!
If you're writing your own letters, do be aware of the homeowner's (or land owner's) skepticism. So be careful: Writing a "I have a buyer for your home" letter is an exercise in walking a fine line.
If you don't wish to write your own letters... Yes, I do offer "I have a buyer for your home" letters.
I've had requests for them, so wrote four sets of I have a buyer letters - each for a different purpose.
On each of the product pages I include a warning: "Don't use these letters unless you really do have a buyer who might be interested."
That's important, because a good reputation can take years to build and an instant to destroy.
One of the fastest ways to lose credibility / destroy your reputation is to say you have a buyer - then have that potential buyer vanish right after you try to convince the seller to sign a listing.
A lot of sellers have either heard this song before or know someone who has. They know it's used as a ploy to get a listing.
It even happened to me once, after I let my license lapse.
We had listed my son's rental property with an agent I thought I knew well - someone I believed to be a good agent. Unfortunately, I was wrong. Over a 6-month listing he didn't market, promote, or show that property. BUT... after the listing expired he emailed to see if he could show it to a hot prospect. When I directed him to our new agent, no one heard from him again.
Unless the potential seller is someone who knows you well, you can't entirely erase the skepticism, but you can reduce it through your words.
My letters are careful to explain that the buyer is not a sure thing. They won't know for sure if they like it until they've seen the interior. The letters also avoid being pushy. Their purpose is to get the showing - or at least a conversation - while preserving the senders credibility.
They also acknowledge any skepticism the prospect might have. They let the potential sellers know that you are aware that some agents use those tricks - while assuring them that you do not.
My "I have a buyer" letters for equity sellers include space for a little detail about the kind of home your buyers are searching for - details that would match the house you're writing about. This is to show that you aren't just sending a mass mailing in hopes of landing a listing.
Now is the time to get 2022 off to a good start - so whether you write your own letters or use mine, get busy!