A Rose by any other Name would smell as Sweet! ~William Shakespeare
Yesterday morning, we went out to look at bare root roses to replace one that did not do well. We both love roses and are familiar with all their names.
A brand name is like pollen to a bee, a bird or an insect. A perfect brand attracts the right person to it, and will repel another who is not right for it.
Some people would be inclined to buy the Julio Iglesias Rose pictured on the upper part of the card on the right side of the photo. One could opt to have a rose garden full of famous people, if that was their preference.
Here are some of these names: Julia Child, Barbra Streisand, Princess Grace, Betty White, Claude Monet, and Judy Dench. Those name attract a certain psychographic, someone whose identity resonates with celebrity branded rose. It is their pollen!
My favorite roses have names that identify them by their colors, scent or petal count. Double Delight is red and white with a lovely scent. Brandy is a beautiful golden rose, Blue Girl is the one I bought today (pictured) above. It is the empty spot on the shelf. Blue in floral speak is a hue of purple/lavender, and one of my favorite colors.
The biggest seller and most popular rose in California is the Iceberg rose. The name leaves me cold, not my pollen. It is a hearty white rose with continuous blooms through January. Nurseries have trouble keeping them in stock.
By the way, if you do buy bare root roses, buy those with three strong branches outer branches, Do not be temped by a whole bunch of branches.
They may look good, however, all the center branches will need to be removed. Like clutter, they inhibit air flow for the plant and create breeding space for harmful pests and disease.