Branding Moment: A Rose by any Other Name is Julio Iglesias!

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Services for Real Estate Pros with Napa Consultants DRE00893924

A Rose by any other Name would smell as Sweet!  ~William Shakespeare

 

Yesterday morning, we went out to look at bare root roses to replace one that did not do well.  We both love roses and are familiar with all their names.  

 

A brand name is like pollen to a bee, a bird or an insect.  A perfect brand attracts the right person to it, and will repel another who is not right for it.

 

Some people would be inclined to buy the Julio Iglesias Rose pictured on the upper part of the card on the right side of the photo.  One could opt to have a rose garden full of famous people, if that was their preference.  

 

Here are some of these names: Julia Child, Barbra Streisand, Princess Grace, Betty White, Claude Monet, and Judy Dench.  Those name attract a certain psychographic, someone whose identity resonates with celebrity branded rose.  It is their pollen!

My favorite roses have names that identify them by their colors, scent or petal count. Double Delight is red and white with a lovely scent.  Brandy is a beautiful golden rose, Blue Girl is the one I bought today (pictured) above.  It is the empty spot on the shelf. Blue in floral speak is a hue of purple/lavender, and one of my favorite colors.

 

The biggest seller and most popular rose in California is the Iceberg rose.  The name leaves me cold, not my pollen.  It is a hearty white rose with continuous blooms through January.  Nurseries have trouble keeping  them in stock.

 

By the way, if you do buy bare root roses, buy those with three strong branches outer branches,  Do not be temped by a whole bunch of branches.  

 

They may look good, however, all the center branches will need to be removed.  Like clutter, they inhibit air flow for the plant and create breeding space for harmful pests and disease.  

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Comments (56)

Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I have 8 roses in my garden.  Only one is named after a person.  It is my favorite red rose, "Ingrid Bergman."  I like Julio Iglesias, but somehow, that rose doesn't remind me of him.  I choose a deep purple one to name after him.

Dec 28, 2021 08:37 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Ron and Alexandra Seigel, I don't think I would buy roses just based on celebrity names, in fact, I would most likely go the other way. You have so much knowledge about roses, admirable.

Dec 29, 2021 06:59 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Ron and Alexandra Seigel , lovely post on roses and branding. My favorite rose is called Opening Night - I bought it bare roots, and asked the nursery specialists about the sturdiest, red rose that will survive easily AZ heat and winter temperatures. I smiled at  its name connected with stage performance - it is happily blooming all year round.

Dec 29, 2021 07:10 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - I really enjoyed the lesson on roses and learning about your pollen!  My neighbor had a beautiful rose garden right next to our fence. I  could enjoy it right from my yard.

Dec 29, 2021 08:50 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I will check Ingrid out.  My father loved Ingrid and her movies, and we both love her also.  A

Dec 29, 2021 09:32 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay  we are of the same mind when it comes to buying roses and other things.  I would buy the Claude Monet one based on the picture I saw of it...A

Dec 29, 2021 09:34 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Steffy Hristova Roses love heat.  When we lived in Napa, they did so much better than on the West Side of Los Angeles.  And here being close to the ocean some are susceptible to mildew.  I try to buy those that are not mildew prone.  Even though you live in a warm climate, I would still prune them way down, to give them dormant time. A

Dec 29, 2021 09:36 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® Nature teaches us so much, and nature differentiates itself.  It attracts the right creatures and the right people.  A

Dec 29, 2021 09:38 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Ron and Alexandra Seigel 
Thanks for the pruning tips.

Saw a beautiful yellow rose last year and added it to our garden. The flower was so beautiful and the fragrance was delightful.
Happy, healthy New Year - Lynn

Dec 29, 2021 09:52 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynn B. Friedman CRS Atlanta, GA 404-939-2727 do you know the name of your yellow rose.  I need a hearty yellow one.  A

Dec 29, 2021 11:26 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

I love that roses, at least some varieties, have such a long blooming season here. And the names are pretty intriguing.

We did not have a long blooming season in New England, but we grew plenty of roses and other flowers anyhow. It was a frequent battle with the gophers in the yard at our last house in the country before moving into the city.

Jeff

Dec 30, 2021 05:03 PM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Ron and Alexandra, This could be a manual on rose brands.  And great for rose loving homeowners too.

Dec 30, 2021 06:25 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Ron and Alexandra Seigel 

What a great education on roses and branding! Who knew..I love your passion and knowledge on all these rose buds! Happy New Year!

Dec 30, 2021 07:35 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Hi Ron & A, I love how you use rose branding in this post. I can see how giving them people names can be attractive to some. Happy New Year!

Dec 31, 2021 07:21 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Enjoyed reading the post. Not in my pollen ( hahahaha). It makes sense that certain names would resonate with us. 

Jan 01, 2022 07:12 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS one of the gardeners we had taught me that there are wire baskets for roots that prevent gophers and moles from munching roses.  We have plenty of moles and gophers around here.  Since we do not have a big planting area, my roses are in pots...no way to much through terra cotta.  A

Jan 01, 2022 08:12 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kris Collis, Associate Broker it would be a very poor manual.  This is so basic as my focus was on branding. A

Jan 01, 2022 08:14 AM
Kris Collis, Associate Broker

Call it a starter guide, Ron and Alexandra Seigel :))


An analogy. Through branding it simplifies some basics for newcomers. 


Like branding in real estate which simplifies for buyer or seller which agent to select.

Jan 01, 2022 06:03 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Austin TX   Thank you for the kind words,  Nature is an expert at branding. Happy New Year to you too.  A

Jan 01, 2022 08:15 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carla Freund I am delighted that you understand what I was illustrating in terms of branding.  A

Jan 01, 2022 08:16 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD not my pollen indeed.  Happy Saturday.  A

Jan 01, 2022 08:17 AM