How to Migrate Your Website Hosting Without Affecting SEO

By
Real Estate Technology with Realtyna 4966111

With the growth and proliferation of your real estate website, it may be necessary to migrate it at some point. Unfortunately, the process of migrating your website to another host is not easy. It takes a great deal of thought and consideration to migrate your website effectively. For example, suppose you have invested significant time and effort into search engine optimization. In that case, you may be concerned that your efforts would be wasted if you transfer web hosting providers. 

Migration, while challenging, has the potential to open up new prospects while resolving issues that you were experiencing with your previous hosting platform if carried out correctly. In today’s article, we will focus on how you can migrate your website host without losing SEO value.

When it comes to SEO, web hosting is significant since it influences crucial factors such as the speed at which your site loads and the number of up and downtimes. Here are the three main changes involved when migrating your web host and how they affect SEO:

  • Domain change
  • Nameserver change, and 
  • Web Host change

Choose the Right Real Estate Hosting Provider

You should not have to worry about your SEO and search engine rankings if you migrate your web hosts the right way. You may want to switch web hosts to receive better service. Your real estate website will be hosted by entirely new servers, which will result in a change in the IP address of your real estate company and the location of your website on search engines online. If your new web host has a skilled support team, as is the case with Realtyna’s hosting service, you shouldn’t have to be concerned about losing traffic or experiencing substantial downtime during your transition. Before choosing a host, ensure that it meets all of your requirements. You can, for example, look at the following features: 

  • Low downtime
  • Server bandwidth 
  • Excellent documentation and technical support
  • The technical specifications of the server


 

Changing Nameservers

This is perhaps the most straightforward website migration, but it can significantly impact your real estate SEO. If you simply change your nameservers, it is unlikely that you will see any changes in your search engine rankings. Furthermore, you can change your nameservers in minutes. However, using an effective hosting provider to streamline the process is vital.

Domain Change

When changing your domain name, you should place permanent redirects, also known as 301 redirect, on your website’s old pages. This will route your users to the new domain name when visiting the old one. The 301 redirects in web development indicate a permanent move, and 302 redirects let Google know the move is not permanent. These are the commonly used types of redirects. However, a 301 redirect is used for most domain changes since it is a permanent move.

Other Factors You Should Consider When Migrating Your Real Estate Website

Carefully Choose a Real Estate Server Location

Geographical advantage can be crucial in deciding your real estate website SEO. For example, if you were targeting the United States before relocating and using a server in the area, you’ll need to find a similar hosting provider in terms of location. 

You should be familiar with the server on which you will host your real estate website. In addition to impacting your SEO rankings, your server location affects your target audience.

Create Backup

Make a comprehensive backup of your website before beginning the migration process. You can use plugins for effective backup. This step will ensure your return to the old real estate website if something goes wrong.

Conclusion

Follow these steps carefully to ensure that you don’t damage your SEO while migrating your real estate website. Ideally, it should not affect your search engine optimization. However, to avoid confusion, it is advisable to maintain control of the old site for at least five months to ensure that the transition is done properly. Nevertheless, always use web developers to execute the migration effectively.

For more information, read: 

8 Signs That It Is Time to Upgrade Your Real Estate Website Hosting

How to Choose the Right Hosting Package for Your IDX Real Estate Website

Comments (6)

Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Websites... never once and done. Constant improvement, continuous monitoring as your virtual shop for property listings, local community area information, your blogs, videos, the buyer and seller resources. Everyone should be lifting the hood and working on their real estate websites.

Jan 05, 2022 05:25 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

OH my gosh..  Andrew Mooers | 207.532.6573 nailed it! Websites are never once and done! Always changes and improvements!

Jan 05, 2022 04:09 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Andrew, that's it exactly. Great comment.

Jan 06, 2022 02:26 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Dorie, I agree with you!

Jan 06, 2022 02:28 AM
Keron Howe
Property Nation - Autaugaville, FL
Sell fast, move forward.

Great info!  I would stress the importance of having a great solid web host is key.  Preferably one with a staging and production environment to test things out before pushing live.  SEO is long a game, but having a fast and reliable host is crucial.

Jan 06, 2022 11:39 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Keron, you make a great point! Hosting is key because it affects how fast your site loads, and load time is an important factor in SEO and lead generation.

Jan 07, 2022 02:31 AM
Keron Howe

And now more than ever with Google's new core web vitals.  Page load speed is critical.  Learning every day!  It never stops.

Jan 07, 2022 05:24 AM