Everyone on here is probably better at this than me... Nonetheless, I'll share what I've learned about getting people to use your web site; and maybe others will post some of their tricks, as well!
Know what people want & give it to them: Your clients and friends want free information they can get anytime without explaining why they need it.
Drive traffic to your site.... Yes, put your web address on everything, but more importantly, tell the public what's there. I try to post almost everything on my web site, and then when people request information, I forward them a link to my web site where they can get it. This "forces" people to look at some of the other things that are there, too.
Here are some ways that I drive traffic to my site... and then get those people to circulate my information:
2. When I talk with people who ask me "How's the market", I tell them that it is very regional, and to learn what's going on in their neighborhood they should sign up for a "Market Snapshot" - and they do!
3. Friends and clients alike are always asking about contractors - so I send them to my "Service Providers" page. Doing this led to 2 transactions totaling almost $1m this year! Not to mention that my contractors LOVE that I'm sending them business - and they're trying to send me business, too.
4. In service reports and emails to existing clients, I send them a link to the "News You Can Use" section of my web site which has copies of market trend reports, as well as other interesting articles. I'll soon be clustering this information and putting it into a blog format to allow comments... but I am not quite there yet, give me time! :-)
I've found if you can get people to your web site, and the information you have there is of interest to them, they'll be back - and they'll share the information with others.
I hope you find these tips of value in building your business... and remember, I'd love to help you even more. Remember me for all of your Northern Virginia referrals, and I promise to do a great job for your clients - and put a little cash in your pocket at the same time!
Until next time...