YouTube Thursdays - Focus for 2022 - Just Do You

Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays -  Video Marketing Focus for 2022 - Just Do You




Lately, we’ve been reading articles related to video marketing in 2022. It’s no surprise to discover little has changed. Community and neighborhood videos are still at the top of the list in terms of establishing yourself as the local expert. A social media marketing presence is also a must as we continue to navigate this unprecedented era of physical distancing. 


You may have noticed, Bernie and I stepped back in 2021 to reflect, renew, and reestablish our professional direction. The bottom line, we both still enjoy marketing and specializing in rural properties. Therefore, our video focus this year is to further brand ourselves as the best local resource in this particular niche.


Fortunately, the topics are endless. For example, this past week brought us record low temperatures, high winds, and snow. While this level of winter storm can be a hassle for all home owners, it can be particularly challenging for those of us who live in rural communities. 


Here are a few video ideas that come to mind:


Wood stoves and alternative heat sources.

How to keep pipes from freezing. 

Shovels, Snow blowers or Snow plows? 

Lose Power? Reminders to protect your wells. 

Storm Preparedness.

Wildlife Aid.

Protecting Farm Animals. 


It’s so much easier to create valuable and authentic content when you are immersed in the lifestyle. It's one of the big reasons niche marketing makes such good sense. Imagine the two of us us trying to sell golf course homes? Hint: neither of us golf nor are we interested in golfing. While we aren’t particularly fond of trendy phrases, “Just Do You,” certainly resonates.

Posted by


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.





Comments (36)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Debb Janes EcoBroker and Bernie Stea JD ,

So glad to see your post! Such a feature worthy post! Thank you for your only makes sense to continue to brand yourself in your market niche of rural properties. You do it so well!

Jan 06, 2022 03:41 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Amen, to that Debb. Best wishes on your journey.  We learned that the county quits plowing five miles from our gate. Now I am still practicing writing 2022 🙃.

Jan 06, 2022 07:18 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s a lot of things that are progressing for the better in 2022! Onward and upward

Jan 06, 2022 09:49 PM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I definitely noticed that you weren't in the Rain and I am still bummed that I didn't get to meet you when I was in your neck of the woods, haha.

Jan 07, 2022 04:25 AM
Kat Palmiotti
406-270-3667,, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

How wonderful that you took time to regroup and are back. :-)  As for the potential list of topics for videos, from another rural dweller - great list!

Jan 07, 2022 04:39 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Well, well, well... just looks who's back! I, for one, am happy to see you and Bernie again, Debb, here in the Rain. Will look forward to your future video posts.

Jan 07, 2022 05:28 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Winter videos on horse sleigh rides, snow sled club house breakfasts with the locals, pond hockey skating. The community flavor gets show and told best using video captured from where you and I live, work and play Debb Janes EcoBroker and Bernie Stea JD !

houlton maine

Jan 07, 2022 06:47 AM
Debb Janes EcoBroker and Bernie Stea JD

You do it well, Andy! 

Jan 07, 2022 10:18 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

You guys have established a great niche, and your videos are truly the best I have seen on AR.

Jan 07, 2022 08:40 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Yea Debb, your back with great advice, you get me to want to do videos and you always have great suggestions.

Jan 07, 2022 09:56 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Luckily, in San Diego winterizing is long sleeve shirts and shoes vs. T-shirts and flip flops. 😎 Much less work in Winter in San Diego.

Jan 07, 2022 12:52 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Yes, Kat Palmiotti - we do share lifestyle similarities for sure. 

Jan 08, 2022 07:08 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Jeffrey DiMuria 321.223.6253 Waves Realty what a lovely compliment. Thank you. 

Jan 08, 2022 07:09 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have an outstanding weekend.

Jan 08, 2022 08:17 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Nice to see you both back and in all fairness the only way I want to see the white stuff you posted is through your pictures:) we have been freezing here in Los Angeles 48-54 degrees are killing us. Endre

Jan 08, 2022 11:14 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Sunday afternoon.

Have a great day and an outstanding week.

Jan 09, 2022 11:28 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I saw this earlier this week and couldn't wait to respond! SO good to see you two back in the Rain and back to your YouTube tips. We have missed you and can't wait to see what you share.

Love your tips and ideas spawned from the frigid temperatures. Your well protection video topic is something I look forward to watching!

Happy New Year, you two!

Jan 09, 2022 06:31 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Debb and Bernie:

So glad to see "you" back with more video wisdom. Certainly it has to be much harder to be who you aren't than who you are.


Jan 10, 2022 05:31 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - good to see you back.  Your videos have endless ideas for us and for homeowners.  There is so much talk about in rural home ownership.

Jan 12, 2022 03:36 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - I missed your YouTube Thursday reports. Your expertise in this area is invaluable. It keeps ups focused.  I have to step up and do more neighborhood videos this year.  Glad to see you back.  

Jan 12, 2022 09:47 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I like your video and your statement about selling lifestyles. Great job!

Jan 13, 2022 04:52 AM