YouTube Thursdays - Focus for 2022 - Just Do You

Real Estate Broker/Owner with ViewHomes™- by eXp Realty

YouTube Thursdays -  Video Marketing Focus for 2022 - Just Do You




Lately, we’ve been reading articles related to video marketing in 2022. It’s no surprise to discover little has changed. Community and neighborhood videos are still at the top of the list in terms of establishing yourself as the local expert. A social media marketing presence is also a must as we continue to navigate this unprecedented era of physical distancing. 


You may have noticed, Bernie and I stepped back in 2021 to reflect, renew, and reestablish our professional direction. The bottom line, we both still enjoy marketing and specializing in rural properties. Therefore, our video focus this year is to further brand ourselves as the best local resource in this particular niche.


Fortunately, the topics are endless. For example, this past week brought us record low temperatures, high winds, and snow. While this level of winter storm can be a hassle for all home owners, it can be particularly challenging for those of us who live in rural communities. 


Here are a few video ideas that come to mind:


Wood stoves and alternative heat sources.

How to keep pipes from freezing. 

Shovels, Snow blowers or Snow plows? 

Lose Power? Reminders to protect your wells. 

Storm Preparedness.

Wildlife Aid.

Protecting Farm Animals. 


It’s so much easier to create valuable and authentic content when you are immersed in the lifestyle. It's one of the big reasons niche marketing makes such good sense. Imagine the two of us us trying to sell golf course homes? Hint: neither of us golf nor are we interested in golfing. While we aren’t particularly fond of trendy phrases, “Just Do You,” certainly resonates.

Posted by

Debb Janes  Bernie Stea
Call or Text 360-608-4900

We help buyers and sellers in Camas, Washougal, Brush Prairie/Hockinson, Salmon Creek, Felida, and other Vancouver, Washington Areas. 

We bring our passion for nature and beautiful environments to Real Estate. Multigenerational and family estates, country land and homes, and small farmsteads are our speciality.

We agree with our clients, "The true luxury of rural living is having elbowroom for the soul.


Comments (37)

Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Amen, to that Debb. Best wishes on your journey.  We learned that the county quits plowing five miles from our gate. Now I am still practicing writing 2022 🙃.

Jan 06, 2022 07:18 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s a lot of things that are progressing for the better in 2022! Onward and upward

Jan 06, 2022 09:49 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I definitely noticed that you weren't in the Rain and I am still bummed that I didn't get to meet you when I was in your neck of the woods, haha.

Jan 07, 2022 04:25 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

How wonderful that you took time to regroup and are back. :-)  As for the potential list of topics for videos, from another rural dweller - great list!

Jan 07, 2022 04:39 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Well, well, well... just looks who's back! I, for one, am happy to see you and Bernie again, Debb, here in the Rain. Will look forward to your future video posts.

Jan 07, 2022 05:28 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Winter videos on horse sleigh rides, snow sled club house breakfasts with the locals, pond hockey skating. The community flavor gets show and told best using video captured from where you and I live, work and play Debb Janes EcoBroker and Bernie Stea JD !

houlton maine

Jan 07, 2022 06:47 AM
Debb Janes EcoBroker and Bernie Stea JD

You do it well, Andy! 

Jan 07, 2022 10:18 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

You guys have established a great niche, and your videos are truly the best I have seen on AR.

Jan 07, 2022 08:40 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Yea Debb, your back with great advice, you get me to want to do videos and you always have great suggestions.

Jan 07, 2022 09:56 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Luckily, in San Diego winterizing is long sleeve shirts and shoes vs. T-shirts and flip flops. 😎 Much less work in Winter in San Diego.

Jan 07, 2022 12:52 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes™- by eXp Realty - Vancouver, WA
REALTORS® in Clark County, WA

Yes, Kat Palmiotti - we do share lifestyle similarities for sure. 

Jan 08, 2022 07:08 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes™- by eXp Realty - Vancouver, WA
REALTORS® in Clark County, WA

Jeffrey DiMuria 321.223.6253 Waves Realty what a lovely compliment. Thank you. 

Jan 08, 2022 07:09 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Have an outstanding weekend.

Jan 08, 2022 08:17 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Nice to see you both back and in all fairness the only way I want to see the white stuff you posted is through your pictures:) we have been freezing here in Los Angeles 48-54 degrees are killing us. Endre

Jan 08, 2022 11:14 PM
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday afternoon.

Have a great day and an outstanding week.

Jan 09, 2022 11:28 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

I saw this earlier this week and couldn't wait to respond! SO good to see you two back in the Rain and back to your YouTube tips. We have missed you and can't wait to see what you share.

Love your tips and ideas spawned from the frigid temperatures. Your well protection video topic is something I look forward to watching!

Happy New Year, you two!

Jan 09, 2022 06:31 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Debb and Bernie:

So glad to see "you" back with more video wisdom. Certainly it has to be much harder to be who you aren't than who you are.


Jan 10, 2022 05:31 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - good to see you back.  Your videos have endless ideas for us and for homeowners.  There is so much talk about in rural home ownership.

Jan 12, 2022 03:36 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - I missed your YouTube Thursday reports. Your expertise in this area is invaluable. It keeps ups focused.  I have to step up and do more neighborhood videos this year.  Glad to see you back.  

Jan 12, 2022 09:47 AM
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

I like your video and your statement about selling lifestyles. Great job!

Jan 13, 2022 04:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, I do slow down in the winter months and not do as many videos.  The public thinks Denver is always cold, and don't want to confirm it, as we do have many nice days.

Jan 19, 2022 07:21 AM