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Making the Youtube Leap in 2022!

Mortgage and Lending with US Bank NMLS: 22343

Making the Youtube Leap in 2022!


A few days ago, out of the blue, I got a call from Lynn Friedman, with whom I had last spoken years ago.  We were initially connected on Active Rain, and to the uninitiated, this is one of the true joys of the platform --- the ability to make a connection across the country even though you may not share an immediate business need.  This real estate fast track can fill a social and professional void that can often be lacking in our respective industries.  Our conversation lasted longer than we both expected, I'm sure, but it was a treasure of good information and ideas and at the end of it, I realized we both especially connected on the notion that in our lines of work, it's vital to invest in personal development and NOT get set in our ways, regardless of age, previous accomplishment and personal proclivities.


In that spirit, I told her that I had a 2022 commitment to building a new Youtube channel.  While I have never shied away from the making videos itself, and that tends to be the deterrent for most, I somehow never invested the time and energy into forging a brand, adhering to a schedule and then working to promote its mortgage-related content.


So here goes:


I think with any new venture, you face the prospect that you could fail, and that's yet another point of deliberation.  Yes, I could invest a lot of work into this channel and get no views, no subscribers and no actionable leads.  And almost 20 years into my career, I'll admit, flopping publicly is not high on the list of things I'd like to do next. 


So with that, I am embedding above my most recent edition of "Rock and Real Estate."  A channel dedicated to explaining the mortgage process to both outsiders and insiders, providing valuable tips on how to navigate our waters and, while we're at it together, hopefully including a few cool and fun guitar riffs, courtesy of my past life as a rock guitarist.  Now that's a whole other story and maybe Lynn and I will cover that on our next conversation...


In the meanwhile, many of you know firsthand what it takes to get a Youtube channel off the ground.  So if you have a minute (or four...) please take a look and if inclined, give it a like or subscribe.  I'd love some Active Rain support at this most tenuous point in my journey!






Rob Spinosa
SVP of Mortgage Lending

Guaranteed Rate
NMLS: 22343 
Cell/Text: 415-367-5959 


Marin Office:  324 Sir Francis Drake Blvd., San Anselmo, CA  94960

Berkeley Office:  1400 Shattuck Ave., Suite 1, Berkeley, CA  94709

*The views and opinions expressed on this site about work-related matters are my own, have not been reviewed or approved by Guaranteed Rate and do not necessarily represent the views and opinions of Guaranteed Rate.  In no way do I commit Guaranteed Rate to any position on any matter or issue without the express prior written consent of Guaranteed Rate's Human Resources Department.


Guaranteed Rate. Illinois Residential Mortgage Licensee NMLS License #2611 3940 N. Ravenswood Chicago, IL 60613 - (866) 934-7283

Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Hey Rob I enjoyed rocking out with you this morning!  I think you're on to something very cool! 


Featured in BananaTude Group


Jan 07, 2022 09:56 AM
Rob Spinosa

I always knew you were a rock 'n' roller!  Too much (good) attitude to not be!

Jan 07, 2022 10:50 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Hey can I talk you into joining YouTube Thursdays ? 

Would love to have your posts and enthusiasm in the group.  

Jan 07, 2022 10:43 AM
Rob Spinosa

Absolutely!  Let me know what's required.  I checked out your most recent video and thought it was great. How cool to be working together and in an area you love. Very compelling content.

Jan 07, 2022 10:50 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rob Spinosa video's whether YouTub, or Instagram, or Facebook, or any other kind of social media is a proven method of getting our message out.  I have not made the transition to video yet, but it is one I am strongly considering.

Jan 07, 2022 11:07 AM
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

I toy with this idea then shy away from showing my face. Your Youtube is educational and fun, more power to you!!!!!!!!!!!!!!

Jan 07, 2022 12:45 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

They get better, gain traction the more you feed your video channel Rob Spinosa . Off to check out your YouTube channel!

Jan 07, 2022 02:47 PM
Rob Spinosa

Many thanks, and I agree.  There's a lot of info about there about how you have to really build your content in order to scale your channel.  The channels with the most traffic just have thousands of videos.  

Jan 07, 2022 06:29 PM
Andrew Mooers | 207.532.6573

The channel to not be filled with the sound of crickets needs to have the builder turn the camera around... no one wants to watch a talking head go on and on. That's the reason you will see 2, 4 views in a three year period. Turn the camera around and have a B roll to make it interesting with the spotlight not on you but the community, the real estate being mortgaged in your case or the folks buying and selling shown front and center with you in a voice over under the video loop to add to the information transfer Rob Spinosa . Create an intro, outro and give the audience the sense let's get to it, chop chop and deliver the good quickly, fully loaded with take away knowledge so they come back to graze on more of your videos. 

Jan 08, 2022 07:16 AM
PeterMark SEO
PeterMarkSEO - Holiday, FL
Real Estate Technology, SEO Web Development

Great video, maybe you can do a collab with some agents. There is a really good facebook group about youtube for real estate on https://www.facebook.com/groups/373126613227683

Jan 08, 2022 01:49 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello and Happy New Year, Rob - may the success in all areas keep on rollin' in 2022 for you.  

Jan 08, 2022 05:24 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Rob Spinosa,

Good for you! Love your video and think its a great addition to your tools to use effectively! Happy new Year!

Jan 08, 2022 08:32 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Rob- it's been a while so glad to see you around.  Andrew Mooers | 207.532.6573 and Debb Janes EcoBroker and Bernie Stea JD do some of the best videos here!!!!   I just finished your video and learned quite a lot, including the fact that you play a mean guitar. 

Jan 08, 2022 06:17 PM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Rob Spinosa 
Yes, we wound up giving each other a lot of encouragement!
Talking to you this time was just as interesting as when we talked WAY BACK in 2015 and I wrote my first post about you !
All the best - Lynn

Jan 08, 2022 11:07 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hey Rob:

Really enjoyed the video and the information. Looking forward to hearing more from you on Rock N' Real Estate! You're off to a great start.


Jan 12, 2022 03:31 PM
Rob Spinosa

Thank you, Jeff Dowler, CRS.  I hope you're well and that 2022 is off to a great start! 

Jan 17, 2022 08:28 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Rob, great job with the video. I used my VA loan years ago and have now paid my house off.

Jan 17, 2022 02:24 PM
Rob Spinosa

Good on you and thank you for your service!

Jan 18, 2022 07:46 AM