Blogging Tips: Do You Feel Like a Fish out of Water?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

As a real estate marketing blogger do you feel like a fish out of water?  The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing.

If so, you are OFF your personal brand signal. Unless you discover both your passion AND your own unique voice, which is your personal brand and style as a blogger, you are much better off channeling your energy into other marketing strategies.  There is nothing wrong with NOT blogging.

Passion alone is not enough! If you are passionate about what you are blogging, the trick is to discover how to present your content CONSISTENTLY in your own inimitable way.  

You must be relentless, as your own editor, to STAY ON YOUR UNQUE BRAND SIGNAL.  If you need an outside opinion, hire an editor who can immediately tell when you are on or off your brand signal.

ORIGINAL content is what your target audience is craving! Regurgitated or generic information is worthless because your audience can find it elsewhere. 

I realize that there are blog services to which you can subscribe to  which allows you to copy and paste the content you are paying for.  As I read many blogs on an off during my day, I find it amusing as to how many are subscribed to these services.  

The same content is shared over and over again, right down to the same titles.  This is a demonstration that you are gasping for air, like a fish out of water.

Eventually, your readers see right through you.  They will brand you as a copycat and stop following you.  Even worse, you will feel hollow (if you are honest with yourself) when you publish non-original material because you are cheating yourself out of the satisfaction that can only come from being original. 

Without passion, you simply will not sustain your course of action over time, as a real estate marketing blogger. The real rewards of blogging occur, in addition to generating new business, is when your audience offers you feedback that you are indeed a one-of-a-kind author.

If you are going to blog, be original!  Create your own unique style!  Otherwise, find other marketing strategies. Remember in marketing, no one size fits all!

 

 

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Written by Ron & Alexandra Seigel-

 

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (39)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander, Broker I would like to think that this concept of being an original gets smashed out of people to conform with the popular ones...It starts early in life! A

Jan 11, 2022 01:37 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill Salvatore - YVP Blog OMG, there is an abundance of good stuff to write about.  A

Jan 11, 2022 01:38 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti one of our clients recently retired had a ghost blogger.  He knew her market and her area, and created a wonderful following for her.  She actually had several deals as a result of his blogging...  I do like the impromptu video, and it needs to be well done and well thought out...A

Jan 11, 2022 01:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England You do a fine job.  A

Jan 11, 2022 01:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sham Reddy CRS I have a couple more comments to write, and I have already spotted several generic articlles.  And so that is the way it goes.  A

Jan 11, 2022 02:29 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider we  receive the same request, and some have gotten mad at us, when we say no!  A

Jan 11, 2022 02:30 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager, MBA, CRS, GRI,MRP there is no doubt of your uniqueness and sincerity, and no one can replicate you...Case closed!  A

Jan 11, 2022 02:32 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Love your post Ron and Alexandra-  When I'm looking for posts to feature in my Sunday post, I've learned to walk right by the copy & paste posts. I'd rather have original content. 

Jan 11, 2022 06:12 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I feel like a fish out of water on a daily basis Alexandra. I hope you both had an awesome Tuesday 🙂

Jan 11, 2022 07:07 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I have stopped commenting, my comments are as empty as theirs.  A

Jan 11, 2022 08:14 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I can't imagine that, you come up with great quotes. A

Jan 11, 2022 08:15 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Like Aura Alex  English is my third language never the less I write about pets, cooking, wine, used to write about traveling and books which I do not do anymore... and my passion selling real estate... now with that said when people reach out to me the feel like they know me based on what a write.... might not be the most beneficial way but amazingly enough I was in the Top 100 for Berkshire Hathaway in Southern California for production:)Endre

Jan 11, 2022 10:11 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - no doubt about it, connection is important.  In blogging and beyond.   

Jan 12, 2022 04:29 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Ron and Alexandra Seigel Enjoyed this post, and I also feel you need at least these three traits passion, consistency, and uniqueness. And I think you have just inspired a new post for me.

 

Jan 12, 2022 06:07 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. I was fluent in 3 languages prior to landing in the US, French, Russian and Arabic...I have remnants of Arabic in my memory, and better in French than in Russian...I love English and in college and grad school I wrote  lots of papers, and did plenty of research.  A

Jan 12, 2022 07:58 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Generic posts are written without passion or care, and that does not connect with anyone.  Mights as well read the ingredients on a cereal box.  LOL A

Jan 12, 2022 08:00 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Rome Baltimore 410-530-2400 you make an excellent point...and I look forward to reading your post.  A

Jan 12, 2022 08:01 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Ron and Alexandra Seigel  we are on the same page:))Endre

Jan 12, 2022 10:04 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

The best compliment I ever get is when someone finds me from my blog and says, "You are exactly what we thought you would be.  We felt like we knew you already."

Jan 13, 2022 06:57 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Featured in the group:  BARTENDER, MAKE IT A DOUBLE.

Jan 13, 2022 06:58 PM