As a real estate marketing blogger do you feel like a fish out of water? The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing.
If so, you are OFF your personal brand signal. Unless you discover both your passion AND your own unique voice, which is your personal brand and style as a blogger, you are much better off channeling your energy into other marketing strategies. There is nothing wrong with NOT blogging.
Passion alone is not enough! If you are passionate about what you are blogging, the trick is to discover how to present your content CONSISTENTLY in your own inimitable way.
You must be relentless, as your own editor, to STAY ON YOUR UNQUE BRAND SIGNAL. If you need an outside opinion, hire an editor who can immediately tell when you are on or off your brand signal.
ORIGINAL content is what your target audience is craving! Regurgitated or generic information is worthless because your audience can find it elsewhere.
I realize that there are blog services to which you can subscribe to which allows you to copy and paste the content you are paying for. As I read many blogs on an off during my day, I find it amusing as to how many are subscribed to these services.
The same content is shared over and over again, right down to the same titles. This is a demonstration that you are gasping for air, like a fish out of water.
Eventually, your readers see right through you. They will brand you as a copycat and stop following you. Even worse, you will feel hollow (if you are honest with yourself) when you publish non-original material because you are cheating yourself out of the satisfaction that can only come from being original.
Without passion, you simply will not sustain your course of action over time, as a real estate marketing blogger. The real rewards of blogging occur, in addition to generating new business, is when your audience offers you feedback that you are indeed a one-of-a-kind author.
If you are going to blog, be original! Create your own unique style! Otherwise, find other marketing strategies. Remember in marketing, no one size fits all!
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