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Branding Moment: A Strange Way to Differentiate!

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Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is a picture of a truck. I took this morning as we were heading out to the market.  Both Ron and I wondered about the descriptor, "American" Leak Detection.  

How did that differentiate this company from other Leak Detection companies?  Are there other un-American competitors such as: Chinese, French, Italian, Spanish or Indian Leak Detention companies?

I looked at the website, and they had a better descriptor, that called it, "the original leak detection company!"  Original is still a weak differentiator, however, it a bit better!

Happy Thursday!

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Comments(17)

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello A and Ron,  and thanks for the great information that you are sharing with us here in the Rain.  Make it a great day!

Jan 13, 2022 11:57 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

That is interesting Ron and Alexandra Seigel I just assumed that "american" was the name of their leak detection company. That being said the only purpose I could see in that is if they were trying to imply that they are a coast to coast company. 

Jan 13, 2022 12:18 PM
Anna "Banana" Kruchten
Retired Broker/Owner - Phoenix, AZ
602-380-4886

Well what strikes me odd is they have 3 numbers on there and while driving it would be hard to focus on just one - if you needed American Leak Detection!

Jan 13, 2022 12:53 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

Ron and Alexandra- The question of what kind of leak comes to mind…pipes, gas lines,foundations, toilet leaks, hot water heaters…?

Jan 13, 2022 01:19 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda Kubat-Nerdin - Wanda Can! that is an excellent point.  Since we have rarely experienced leaks mostly water, I had a wonderful plumber, and that was that.  A

Jan 13, 2022 01:46 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS, Phoenix Broker good catch, I did not focus on that part, as Ron and I were blabbing about un-American activities and having a good laugh.  Thank you.  A

Jan 13, 2022 01:47 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bob "RealMan" Timm our thought on American was that it would be first to come up in a phone book, although the phone book is obsolete now...I like your thought as a possibility.   They have all of us guessing, and that is the last thing you want in a brand. A

Jan 13, 2022 01:50 PM
Bob "RealMan" Timm

Excellent point A.

Jan 13, 2022 01:52 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm Thank you for your comment.  Wishing you a great rest of the day.  A

Jan 13, 2022 01:51 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

No one is better at leaking info than America...we're #1

Jan 13, 2022 03:21 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty you made me laugh at the end of my day.  About to go down to the kitchen...and make something for dinner.  A

Jan 13, 2022 04:36 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Ron and Alexandra- the first things that popped into my mind were why 3 numbers. And American Leak Detection is a bland description to me. Does it detect leaks in the American system???

Jan 13, 2022 06:04 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Alexandra and Ron - I have seen these trucks around our area too (or at least something similar).  If I was in the market for such service, I think I would tend to do a bit more investigation.  But it did make you look and "look" some more.   

Jan 14, 2022 03:36 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Here's how my mind is working this morning... When I read leak detection, I wondered if they were talking about Depends. Hahaha

Jan 14, 2022 05:02 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Hi Alexandra... and why do they need all those phone numbers, especially in the same area code was my first thought. My second thought was why were those numbers "larger" than the name of the company.

Jan 14, 2022 05:13 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

I immediately wondered about having 3 photo numbers

We have an American Plumbing in our area.

Jeff

Jan 14, 2022 08:21 AM
Roy Kelley
Retired - Gaithersburg, MD

Interesting. Thanks for sharing your observations and your thoughts.

Jan 14, 2022 08:30 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Like Anna, I thought the three numbers were confusing and would be difficult to remember. 

Jan 14, 2022 08:40 AM