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Branding Moment: Hoppy Branding!

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Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is a brand that embodies its location. We really like this brand for its colors and the play on words.  Hoppy refers to the beer style.  And we are all delightfully happy when the poppies are in bloom.  

When the California poppies bloom, one of the best places to view them in Santa Barbara County is on Figueroa Mountain.  Figueroa Mountain  trail is a 3.9 mile out and back trail located near Los Olivos, California that offers the chance to see wildlife and is rated as moderate. The trail is primarily used for hiking.

Looking up at the mountain in the spring time, the intense orange of the poppies give the impression that the mountain is on fire.  And yes, they do grow hops there.

We are not beer drinkers, except on rare occasions, so rare that I cannot remember the last time I had a beer or tasted one.   Those who do, like the beer. There is a tasting room in the downtown funk zone of Santa Barbara!

Happy or Hoppy Friday Everyone,

Cheers!

 

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Comments(28)

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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Pusa It is a perfect brand for where it is located, and for California especially.  A

Jan 14, 2022 03:32 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German. Associate Broker.

Their packaging always catches my eye, I love the play on words and fun colors, but didn't know about the tie-in with the location. That's incredible branding! Thanks Alexandra! I'll actually have to pick up a 6-pack next time. 

Jan 14, 2022 04:08 PM
Kathy Streib
Cypress, TX
Retired Home Stager/Redesign

Hi Ron and Alexandra- while I'm not a beer drinker either (except for some wonderful lime-beer I had in Cozumel) I would buy this beer just because of the packaging. 

Jan 14, 2022 05:02 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Andrea Bedard When we work with a brand, we always travel to the locations in order to understand the market place and their market.  What works on one side of the street does not on the other side of the street.  A

Jan 14, 2022 08:36 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib And you expressed the power of a well-done brand.  I would be buy this if had to bring it to a party, or where hosting one.  A

Jan 14, 2022 08:37 PM
Roy Kelley
Retired - Gaithersburg, MD

That is a brand that I have not yet sampled.

Take care, be safe and have a very special weekend.

Jan 15, 2022 04:55 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

My husband is an IPA fan, so would probably like it... And your description of the poppy-covered mountain makes me want to see it.

Enjoy your Saturday!

Jan 15, 2022 05:17 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Hi Alexandra... love the packaging... but as I'm not tuned in to California poppies or beer on a regular basis, the meaning behind the packaging "passed me by" until you explained it. :)

Jan 15, 2022 05:54 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Alexandra and Ron - one needn't be a regular beer drinker to appreciate how branding (and marketing) is a constant in our lives.  Cheers!

Jan 15, 2022 06:27 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Really a charming brand.  I'm not a fan of hoppy beers though, and guessing this one is a bit hopped up, hence the name.  Regardless, it's very inviting. 

Jan 15, 2022 08:33 AM
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

 

One of our local breweries just came out with an AMAZING name for one of their beers.  They even created a special adventurer's club for it/

It is their Sofa King Sunny (Hazy Pale Ale) and the Sofa King Adventurer's Club.

It takes on totally different meaning depending on how you pronounce "Sofa" (Sofa vs So-fa". 

Jan 15, 2022 12:20 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

Great branding and I love the name. I'm not a beer far so doubtfully will ever try it but I'll have to ask my sons-in-law who like IPAs.

Hope you can share a photo of the poppies some day!

Jeff

Jan 15, 2022 01:02 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. I have actually tasted your beer.  Years ago, we did beer tasting with another couple and that beer was memorable. A

Jan 15, 2022 04:47 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley I have no idea if it is distributed back East.  A

Jan 15, 2022 04:48 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti if the rains continue through this year, the mountains will be covered, and we are really looking forward to that.  This past year, there were patches here and there.  We know someone who only drinks IPA, and she knows beer.  A

Jan 15, 2022 04:50 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander, Broker my beer knowledge is scant, just enough not to look way too ignorant.  LOL A

Jan 15, 2022 04:51 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs we are always noticing brand and marketing .  Today, I asked for Saran Wrap at breakfast so that I could bring Q some smoked salmon as a treat.  Ron said, we do not buy Saran brand, and pointed it was a category killer like Kleenex...LOL A

Jan 15, 2022 04:53 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I love the packaging, and I know Bernie is knowledgeable on the subject.  One of these days, I may have to get educated.  A

Jan 15, 2022 04:54 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jim Paulson very clever and thank you for sharing. A

Jan 15, 2022 04:55 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS I usually do every time I spot a grouping with the lupines.  There were quite scarce last year, but I found some.  A

Jan 15, 2022 04:56 PM