Listing short-term rentals for sale has been a challenge for many real estate agents who are only used to listing owner-occupied or even multi-family units. The Multiple Listing Service hasn't adapted to these and isn't a great place for them to get top dollar. While every short-term rental should still be listed in the MLS, it isn't enough to just do that. Marketing these homes on several different platforms is essential.
Facebook Groups
Facebook has a dedicated group of over 60,000 individuals who are looking to invest in Airbnb or sell their property. The group is called Airbnbs For Sale and is a great place to reach a large investing group. Be sure to include as much detail as possible in the posts including gross revenue, average daily rate, past year occupancy rate, and the cap rate for the previous year. This will limit the number of people requesting this information.
AirDeed
AirDeed is a short-term rental marketplace for property owners to seller their STR and investors to search. However, Realtors and real estate agents can also submit listings to be shown on the website. The great thing about this is that the platform is free and adds to the reach of your listing. Even better, since it's direct to the investor, your client can save on the buyers' agent commission in many cases.
Zillow
Zillow is the big name in real estate search. However, it isn't well suited with options for short term rentals. Therefore it's important to include keywords in the description so that investors can search easier for your property. Making sure words like short-term rental, STR, Airbnb, and VRBO are in the description will help.
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