The 5 Keys to Successful Social Media in Real Estate

By
Mortgage and Lending with Olympus Labs

As a real estate agent, you know that it's important to be active on social media. Whether you're trying to find potential clients or keep up with the latest industry news, there are many reasons why social media is essential for your business. But what if you don't have time? How do you decide which networks are worth your time and effort? And how can you use these tools in the most effective way possible so that they contribute to your success instead of becoming yet another distraction? In this article, you’ll learn a social media advertising strategy to help you succeed.

Establish a Social Media Plan and Stick to It

Establishing your social media plan is the first step to success. It can be tempting to join all the networks that your customers are on, but it's more important to have a clear strategy before you dive in headfirst. Decide which networks are the most relevant to your business and focus on those. You don't need to be active on every network out there. That's a surefire way to spread yourself too thin and end up with nothing to show for it. Once you establish which platforms you'll use, create specific goals for each one and determine how much time will need to be devoted to them every week or month.

Create Valuable Content

Once you've begun social media efforts with an overall plan of what you want from these tools, it's time to get down into the nitty-gritty details of creating valuable content. This doesn't just mean posting pictures of sunsets or quotes about inspiration; successful content marketing requires research that provides real value for your target audience while also helping build your brand online. If producing quality content consistently seems like too much work, many businesses can provide you with original blog posts or social media content to help reduce your workload.

Use Social Media To Build Relationships With Clients and Colleagues

Social media is not just about sharing industry news; it's also an opportunity for building relationships with clients, colleagues, and acquaintances in the real estate community at large. It may be tempting to use these tools mostly to promote yourself but including other people by liking their updates or retweeting them will make you more relatable. This approach helps build trust between potential buyers who want to know what kind of person they're working with.

Monitoring Your Online Reputation and Responding Promptly to Any Negative Comments

The real estate market is already fraught with emotional stress, and it can be easy for things to go wrong. Responding quickly will help diffuse the situation before it gets out of control, whether you're dealing with a disgruntled client or an unhappy colleague. It's also important to keep an eye on your online reputation since a single negative review can be enough to scare away potential buyers. You can address problems before they snowball into a bigger issue by monitoring social media and other review sites. If your brand has been tagged in any negative reviews online, respond publicly by thanking them for their feedback and promising to take steps so that this doesn't happen again.

Measuring The Success of Your Social Media Campaigns And Adjusting As Needed

While social media may seem like one big free-for-all where anything goes, certain metrics apply just as well here as they do anywhere else on the web. This includes measuring engagement rates (likes/comments vs. total followers), tracking which posts receive the most attention, and analyzing how social media activity affects website traffic or leads generated. If certain campaigns or tactics aren't working, don't be afraid to change them up. The important thing is that you're constantly learning from your efforts and making improvements where necessary.

The key to social media success for real estate businesses is sticking to a plan, creating valuable and engaging content, building relationships with clients and colleagues online, monitoring your digital reputation, and measuring your campaigns' success. The success of your social media campaign will depend on how well you can find the balance.

Comments (3)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello David Jackson, MBA these are very good report list of tips for successful social media in real estate.

Jan 17, 2022 02:31 PM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

It's very surprising that there aren't more comments.  Your expertly laid out strategy of social media is a great way to start a campaign!   Success in social media is a constant strategy, but with this list, anyone can work to achieve success!

Jan 18, 2022 05:03 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

Jan 22, 2022 06:38 AM