Ask An Ambassador: How Much Blogging Is Too Much?

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

How much blogging is too much blogging?

There's a lot of "it depends" involved in answering that question.

Yesterday ActiveRain rolled out a new limit of no more than 20 blog posts per 24 hours and 100 posts per week.  Try for more and the software will refuse to allow you to post.

The general consensus seems to be that 20 posts a day, or even a week, is probably at least double what most would consider reasonable, and again, I'll say the answer is "it depends".

If someone is pumping out 20, 30, 40, or 100s of posts a day, there are some assumptions that could be safely made.

The posts aren't designed for interaction with the rest of the ActiveRain community (verified because comments are often disabled).

There's most likely some sort of automation involved in pulling the information to populate the post.

That it's a "hired gun" blogger doing the actual work and not a real estate agent leading some mega-team.

Is it an effective strategy?  I'm not an SEO guru, but just looking at some of the posts I'd say there's not enough content for the bots to consider much besides the title of the post.  And would a consumer find something useful inside the post?  Maybe, maybe not.

So for most of us "normal" bloggers not pumping out 100s of market reports, where's the tipping point between just right and a post too far?

Again, it depends.

It depends on you as a blogger.

It depends on your time availability.

It depends on your target audience.

It depends on your subject matter.

Once upon a time I could readily post daily and not feel that my quality slipped.  I took the approach that if someone only read that one post, what would the impression be?  Favorable?  If not, the solution would be to dump that post and write something else. 

Is it possible to write more than one quality post a day?  Yes, but the more the number and the more the days, the more challenging it is to maintain a high standard.

And again, you have to consider your target audience.

If I'm targeting consumers for long tail searches, it's irrelevant the day or time I post or how many posts I put out an hour or day ON MY OWN SITE.  My goal is the bots crawl, they index, the posts rank and get found.  If I deluge a site like ActiveRain with tons of my own content, I will certainly alienate some members of this community.

If on the other hand your target audience is other members of ActiveRain, posting consecutive posts is probably going to reduce interaction.  If I see a quick five posts by the same person, my first thought is they've published canned content and I'm moving along to next thing that catches my attention.

Unique, interesting content written in your own voice will get more engagement than canned content. 

So where is the tipping point for you? 
It depends.

 

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
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Comments (14)

Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Excellent post Liz and Bill Spear, your own voice wins every time! What's the point of blogging if the audience is not engaging with the author.

Jan 18, 2022 11:46 AM
Liz and Bill Spear

One of the things I like about blogging myself is if someone calls, I know the topic they're calling about.  I might have some cobwebs because the post might be 8 years ago, but it's still out there working for me.

Jan 18, 2022 11:57 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Liz and Bill,

Like you stated, I do not understand why someone does that.  I am sure that this idea came from someone who is advising the agent...not all advice is good.  A

Jan 18, 2022 12:42 PM
Liz and Bill Spear

I see two main outcomes from mass blogging:
1.  The complete alienation of this site's regular posters and the elimination of any chance of a referral


2.  Perhaps some increased SEO, but most of the mass produced market reports I see are lacking in content and perhaps too duplicative for the bots to see a difference

Jan 18, 2022 01:37 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  My blogs are personal!  Even my market reports are not just statistics ./To me all posts have a personal piece of me in there for my readers as yours do also. That is why I enjoy your posts. The question here is do readers really want quantity over quality  

Jan 18, 2022 12:55 PM
Liz and Bill Spear

I know for me when I'm exploring the Internet, I want quality that answers my questions.  Too much clickbait, too much obviously written by someone who is strictly trying to attract the bots, those things send me on my way quickly.

Jan 18, 2022 01:39 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - I applaud the action of limiting the number of posts that can be shared.  As for the question posed in your post title, you are right that "it depends" is likely the response that will be the best.  In the meantime, the action issued by the AR powers-in-charge is a good solution.  

Jan 18, 2022 01:54 PM
Liz and Bill Spear

For the overall health of the ActiveRain community, I think the limiting was a necessary step.  Whether 20 needs to be reduced further, time will tell.  Personally, I think the number of people that will take a run at 20 per day will be so negligible as to not matter.

Jan 18, 2022 02:18 PM
Michael Jacobs

I agree that posting twenty posts in a single day is likely a strategy that few have/will use.  Of course, we live and learn each day.  Time will tell.  

Jan 18, 2022 06:16 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Bill I am very pleased this crazy mania has been stopped for a large part.  I do not and have never thought it was a good idea for the community as a professional platform - and it certainly didn't build relationships or referral opportunities for those folks.  I imagine at some point they will fall off the platform and go find another platform to junk up. Or change their ways LOL!  Ha!

Jan 18, 2022 02:37 PM
Liz and Bill Spear

My expectation is that whenever they realize the old tactic is mitigated, they will move on from this community.

Jan 18, 2022 02:53 PM
Anna Banana Kruchten CRS, Phoenix Broker

Let's hope.  I went to blog roll again today and it's so refreshing to see so many different posters and titles. Has a lot more life and energy!

Jan 18, 2022 03:41 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

I have never understood the value of the blogging blitz by a few people. But that's just me.

Your advice on knowing, and writing for, your target audience is right on target (pun intended). Knowing who that is, and why, provides a helpful guide to what to write about.

Jeff

Jan 18, 2022 05:14 PM
Liz and Bill Spear

Jeff, IMO it's vital to blog with a purpose if you want business results.  You've got to understand your target audience and what you can provide that is unique and relevant.  Nail that and the phone calls follow.

Jan 18, 2022 06:05 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Quality over quantity and content is where the quality takes a step forward.  The bots can appreciate the quality as well.

Jan 18, 2022 06:27 PM
Liz and Bill Spear

Ed, definitely multiple goals, be good enough that the bots rank you and then the consumer finds it readable and useful enough to initiate contact.

Jan 18, 2022 07:55 PM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It has never bothered me much since I only look at posts from those that I am following and there are only a few that will post a large volume from time to time.  If someone that I was following did that I just unfollowed them, especially if they weren't interacting with me in the Rain anyways.

Jan 19, 2022 04:29 AM
Liz and Bill Spear

Brian, the main challenge I saw with the mega-blasts is that it hinders the ability to see others that we haven't subscribed to.  Every now and again I will find someone new that provides interesting topics and I add them to my list.  If I've got to wade through 20+ pages of same person market reports, the pain vs. gain ratio is out of whack and I'll stop looking.

Jan 19, 2022 07:05 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

When I see a long list of posts by the same person I think it's content that's been already shared by many. And I just move on.

How many posts we share does depend on many factors. Bottom line in my mind - Quality over quantity wins the day!

Jan 19, 2022 05:08 AM
Liz and Bill Spear

It's pretty apparent when KCM releases new posts and I'll skip them.

Jan 19, 2022 07:06 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

I so agree unique, interesting content written in your own voice will get more engagement than canned content. It always comes down to who is your audience and are you reaching them with quality posts that gives them something of value.

Jan 19, 2022 07:42 AM
Liz and Bill Spear

That's what has helped us with our niche blogging.  Relevant and unique and little competition from other local agents.

Jan 19, 2022 08:30 AM
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

When your broker initiates an intervention, it might be time to reconsider the amount of time you spend on ActiveRain!  It's like fine wine - wonderful in moderation, if you can do the moderation thing!  Oh, and I never even blitzed at the height of my immoderate blogging habit.

Jan 19, 2022 08:00 AM
Liz and Bill Spear

Even at 1 a day my spouse sometimes thought I was overdoing it :)

Jan 19, 2022 08:30 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I was so happy when this went into effect. Has anyone seen a post from these abusers stating they don't like it yet? Maybe they don't even know. 

Jan 20, 2022 07:26 AM
Liz and Bill Spear

I've not seen anything by any of the mass bloggers yet, but I'd assume next week's cycle will be when they figure it out.  However, I don't expect to see a post or a Q&A by them about it since none of them truly seem to be participants in the community.

Jan 20, 2022 08:28 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

This is a very interesting post. I do think you can blog so much that your posts can get lost.

Jan 20, 2022 09:47 AM
Liz and Bill Spear

In a forum such as this, easy to get lost.  Even on our own sites it could be an issue depending on searchability. 

Jan 21, 2022 07:52 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
Bravo! As you know, I am always looking for new bloggers with interesting, original content and it's discouraging to wade through 40 pages of market reports by the same 2 or 3 people. I was to the point I was going to skip those days but that's not fair to the bloggers who get thrown in the middle of the masses.  I hope this new limit helps. Thank you!

Jan 22, 2022 07:10 AM
Liz and Bill Spear

I saw one of the prime mass bloggers hit their 20 limit last night and no more posts after that.  Much better spread across 2-3 pages than monopolizing the entire page.

Jan 22, 2022 12:05 PM