How much blogging is too much blogging?
There's a lot of "it depends" involved in answering that question.
Yesterday ActiveRain rolled out a new limit of no more than 20 blog posts per 24 hours and 100 posts per week. Try for more and the software will refuse to allow you to post.
The general consensus seems to be that 20 posts a day, or even a week, is probably at least double what most would consider reasonable, and again, I'll say the answer is "it depends".
If someone is pumping out 20, 30, 40, or 100s of posts a day, there are some assumptions that could be safely made.
The posts aren't designed for interaction with the rest of the ActiveRain community (verified because comments are often disabled).
There's most likely some sort of automation involved in pulling the information to populate the post.
That it's a "hired gun" blogger doing the actual work and not a real estate agent leading some mega-team.
Is it an effective strategy? I'm not an SEO guru, but just looking at some of the posts I'd say there's not enough content for the bots to consider much besides the title of the post. And would a consumer find something useful inside the post? Maybe, maybe not.
So for most of us "normal" bloggers not pumping out 100s of market reports, where's the tipping point between just right and a post too far?
Again, it depends.
It depends on you as a blogger.
It depends on your time availability.
It depends on your target audience.
It depends on your subject matter.
Once upon a time I could readily post daily and not feel that my quality slipped. I took the approach that if someone only read that one post, what would the impression be? Favorable? If not, the solution would be to dump that post and write something else.
Is it possible to write more than one quality post a day? Yes, but the more the number and the more the days, the more challenging it is to maintain a high standard.
And again, you have to consider your target audience.
If I'm targeting consumers for long tail searches, it's irrelevant the day or time I post or how many posts I put out an hour or day ON MY OWN SITE. My goal is the bots crawl, they index, the posts rank and get found. If I deluge a site like ActiveRain with tons of my own content, I will certainly alienate some members of this community.
If on the other hand your target audience is other members of ActiveRain, posting consecutive posts is probably going to reduce interaction. If I see a quick five posts by the same person, my first thought is they've published canned content and I'm moving along to next thing that catches my attention.
Unique, interesting content written in your own voice will get more engagement than canned content.
So where is the tipping point for you?
It depends.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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