The REALTOR® Pledge - Part 1 "Being Honorable"

Real Estate Agent with Fathom Realty West Sound WA State 52404

For most of us who are REALTOR® Members, chances are, if we've never participated in our local, State, or National organizations, our familiarity with the REALTOR® Pledge is likely somewhat limited.

According to the NAR website, The REALTOR® Pledge (also known as the REALTOR® Oath) was originally written as the result of a contest held by the National Association of REALTORS® in 1954. The contest was intended to come up with a brief pledge for new members, emphasizing what it meant to be a REALTOR®, based on the Preamble to the Code of Ethics. The winning entry was written by Frank Cortright, a REALTOR® member from Berkeley, California.

The first line of this pledge/oath is as follows:

"To strive to be honorable and to abide by the Golden Rule"

Webster's offers some insight into what constitutes being honorable:

"deserving of respect or high regard; attesting to credible conduct; consistent with a reputation that is not tarnished or sullied; characterized by integrity."

What kind of reputation do you have in your specific market area?

Famous preacher D.L. Moody stated "If I take care of my character, my reputation will take care of itself." Abraham Lincoln is quoted as saying, "Character is like a tree, and reputation like its shadow. The shadow is what others perceive, but the tree is the true substance."

The Golden Rule is commonly attributed to a Bible verse from the Gospel of Matthew:

"So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets."  Matthew 7:12

The way you conduct your business, and the manner in which you treat your clients, is a direct reflection on your core character.

A solid reputation takes years to build, but only moments to destroy.

What practical steps or actions are you taking today to cultivate a reputation of good standing, and demonstrate an honorable character?

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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

Comments (12)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Rich- many consumers can forgive many oops moments if they feel the person they are dealing with is honorable, someone who puts the needs of the client first. 

Jan 26, 2022 07:00 PM
Rich Jacobson

"putting the needs of the client first".....what a concept!


Feb 01, 2022 09:10 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Rich,
Everyone makes mistakes but being honorable should never be optional. It's a pledge that should never be broken.

Jan 27, 2022 05:34 AM
Rich Jacobson

Couldn't agree more!

Feb 01, 2022 09:10 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Great point. Being honorable and reputable is priceless.

Jan 29, 2022 04:46 AM
Rich Jacobson

In our business, it's the best foundation for a successful business!

Feb 01, 2022 09:11 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Rich. Many strive to be honorable and many stumble along the way. Some will admit it and correct their course and some unfortunately stay the course. Enjoy your day.

Jan 29, 2022 04:49 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Rich - character and reputation is very important and once you lose it you many never get it back.

Jan 29, 2022 09:46 AM
Rich Jacobson

A good reputation takes a lifetime to build, and only a moment to lose.

Feb 01, 2022 09:12 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Rich Jacobson,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday Series! Great time..your reputation takes years to build and is one of the greatest assets, once you lose it hard to retrieve. 

Jan 29, 2022 11:27 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jan 29, 2022 06:19 PM
Rich Jacobson

Thanks, Kathy!

Feb 01, 2022 09:13 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I love that Abe Lincoln quote - and had not heard it before. Thanks!

Jan 29, 2022 08:45 PM
Rich Jacobson

yeah, it's a good one!!!

Feb 01, 2022 09:13 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Thanks for sharing the history of The REALTOR® Pledge. I have served on all 3 levels of the association and had not heard the story behind it.

Jan 30, 2022 06:33 AM
Rich Jacobson

The history of the COE and our Pledge brings such weight & bearing to their value!

Feb 01, 2022 09:14 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Thank you for posting this Rich. I honestly couldn't have told you what it was. I appreciate hearing the history. I love the quote by Abe Lincoln. This should be a life quote we learn from a young age. 

Jan 30, 2022 07:19 AM
Rich Jacobson

Honest Abe had a bunch of really great quotes!

Feb 01, 2022 09:14 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

OMG Rich Jacobson the BEST POST how did I miss this, but sista Carol Williams brought to my attention really should have been Featured - but then again there are so many that should have mine never do either 

Jan 30, 2022 07:47 AM
Rich Jacobson

Ah, the ever elusive Golden Star! I have never been able to figure it out! But I'm always honored when it happens!

Feb 01, 2022 09:16 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Rich Jacobson,  The client always comes first in my book. Respect, transparency, communication are top of mind for me. I treat every client like they are my only client. 

Jan 30, 2022 08:18 AM
Rich Jacobson

and no doubt, you are a very successful agent/broker!

Feb 01, 2022 09:16 AM