Brand Marketing: What Do You Think of this Slogan?

Hello Ron and Alexandra Seigel, I wonder if they took into consideration how many moms they would lose. I wouldn't have expected from Tiffany's. It should be all about our audience.

There is tremendous value in that little blue box. While many of the brands that were considered high end luxury have since watered down their value, and thus their brand- Tiffany would be foolish to mess with this. Don't do it.

Ron and Alexandra:

It's a major turnoff to me, and perhaps many others, despite having shopped and bought there multiple times. Not sure at all what they are trying to convey.

Jeff

Just like the "New Coke" campaign , they need to make a quick "U-Turn".

Words and interpretation  can be tricky these days. you have to walk on egg shells not to offend anyone even if it's not your intention.

I think this is a good example of the lesson, that our true brand is created in our customer's minds/perceptions. We can try to create it or direct it, but ultimately, like our reputation, it is really about what our customers think/act/feel about us, that creates our "Brand".

Don't want to mess around with 'Mom's' from any angle.  Far too precious for anyone to say anything that might be taken poorly, no matter the intent.  Mark

Ron and Alexandra Seigel 

I think the slogan is too subjective and needs to change altogether. Since urban definition today of tiffany means "accomplished, sexy, intelligent, loyal, desired," I would suggest Only Tiffany and let the buyer decide how it makes them feel. Debating the word Mother's can be too controversial and doesn't sound like a win-win for Tiffany or a consumers. 

Hey, if they're gonna throw shade at Mom, they'd better be careful!  Adding the word, "JUST" to the slogan may offer some salvation.

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Oh my goodness, that was certainly short-sighted. Oops. Glad it created a backlash. 

Sensitivity to all in the audience or the segment you are targeting to hit the marketing bull's eye. Harder than ever to not offend someone no matter how hard you try. Thanks for the inspiration and discussion on this marketing example.

I loved the VW DDB campaigns    

Ron and Alexandra Seigel .

I read this article in the WSJ. I said to my husband, I've always wanted something from Tiffany's in a little blue box but now I don't know that I feel the same. In other words, I was disappointed. They may have just alienated the group of people who can actually afford Tiffanys. On the other hand, they need to draw in the Millennials. Time will tell if they made the right move.

So interesting!  Had not heard about the slogan change. I guess the ad agency didn't test it bc it's obvious that it sends the wrong message...

I think they could have done a lot better. Better not to release something that turns out like this just because they had a Christmas timeline.

Personally, I think this is a lackluster lazy ad campaign. Just a pathetic copycat of the its not your Dads Ford anymore. No thought, no creativity, no glitter and no way this is fit for an icon like Tiffanys.