In some of my past blog posts, we've discussed the Value of Being a REALTOR®. The two primary value propositions of being a REALTOR® are 1) The REALTOR® Code of Ethics, and 2) Advocacy.
For the past decade, I have had the honor of being involved in our local and State REALTOR® associations. At most of our association functions (board meetings conferences, etc), we recite the REALTOR® Pledge.
One of the tenets of the REALTOR® Pledge is the following:
"To protect the individual rights of real estate ownership and to widen the opportunity to enjoy it."
I think it would be safe to suggest that our industry as a whole does a really good job of 'widening' the opportunities for people to enjoy property ownership. But what about 'protecting' the individual rights of property ownership? What does that kind of advocacy look like in your everyday real estate practice?
Advocacy in Your Everyday Real Estate Practice
Annual Dues: At the most basic level, if you're a REALTOR®, your annual dues goes to fund the existence and operation of your local, State, and National Associations. Each of these various associations are engaged in advocacy efforts within their respective areas. This advocacy typically involves lobbying against proposed legislation or rule-making that is adverse to property owners or REALTORS®, or in endorsing people who are running for public office that are sensitive to the needs of REALTORS® and property owners.
Association Involvement: Stepping up your advocacy game can be accomplished by volunteering your time and participating in a government affairs committee. This usually involves devoting a couple hours a month with either in-person meetings locally or virtual meetings. Check with your local or State associations for opportunities to participate on committees.
RPAC Major Investor: Advocacy on steroids is becoming a REALTORS® Political Action Committee Major Investor. The entry level amount required is $1,000 (Sterling R). There are three additional levels, Crystal R ($2,500), Golden R ($5,000), and Platinum R ($10,000). Participating in programs like the President's Circle or Champion's Club (WA State) allows you to direct a large portion of your investment to specific political parties or selected candidates.
Local Organization Involvement: Another way that REALTORS® can be advocates for homeowners is by participating in various local faith-based or non-profit organizations that serve or promote housing needs, i.e. Habitat for Humanity, food banks, homeless shelters, etc.
Being a staunch advocate for the individual rights of real estate ownership is a powerful truth you can promote to your clients and potential clients. This effectively extends your normal advocacy efforts during a transaction to becoming a full-time advocate for your clients!
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