As a real estate marketing professional, have you taken the time to focus upon the source of your bona fide leads, i.e., those leads that have actually converted to sales or listings?
What percentage of your overall sales volume comes from knocking on doors (cold calling), referrals, open houses, website leads, sign calls, your blog, networking (online or offline) or from some other source?
By focusing in this manner you can strengthen what is working, and also spend less time and resources on those things that do not produce strong results. To this day, we note what works in our work and in our lives. What does not work, we dismiss. What works, we strengthen and double our efforts on this. Focusing can empower you to predict the future of your business. Focus is your crystal ball.
Focusing can also lead to discovering new ways to attract more business by finding alternative approaches that can yield more desirable results. This is where research is important. Study the trends, be informed about your marketplace.
And do not every assume that things still the same. By staying focused you have access to more information and more solutions. Be sure to rely on bonafide research and not the every day press.
Your focus actually attracts answers that may be right under your nose. Being focused prompts you to ask better questions because you know more clearly what it is that you need to know.
The need to know literally draws out answers from your environment and from people who have the answers or know where to find them. We recently did an exhaustive study on the high net worth psychographic. We stay current with many trends that may affect the success of our clients.
Sometimes it seems that the answers to your most pressing questions are eluding you. But, once you get clear on what you need to know, the answers are sure to come your way.
That is, providing that you do not spend your time doubting yourself or the power of focus. If you get frustrated because your answers are not showing up as fast as you want them to you might want to consider just taking a break for awhile.
It takes a mental state of relaxed focus and openness for the best answers to show up in your crystal ball! Do not underestimate the power of focus.
Don't dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.
~Dennis Waitley
Denis E. Waitley, is an American motivational speaker, writer and consultant. He has been recognized as the best-selling author of the audio series, The Psychology of Winning and books such as "Seeds of Greatness" and "The Winner's Edge". Waitley has been inducted into the International Speakers' Hall of Fame. Wikipedia
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