Part of our bread and butter blogging are posts about specific subdivisions. We don't just stick to patio homes or condos, but cover "regular" home communities too.
Do those posts and IDX pages get us listings? As much as I'd love to say, SURE!!!, the reality is most of the listings we achieve from blogging are more fruit of the vine: a buyer finds us, develops a relationship and then hires us to sell their existing home.
The average home owner already knows 12+ real estate agents (hey, I see those magnet calendars on the refrigerators when I show homes...although funny how often the magnet agent is different than the one on the yard sign), so they're not necessarily going to the internet to find their next agent.
But buyers, they're different. They're often looking for SPECIFIC information.
And a phrase I keep hearing? "I've got friends that live in ___________ and they tell me how great it is."
So those people making a major life decision go to the internet to find more information.
There are four major potential outcomes for that search:
1. They find NOTHING.
2. They find the HOA association's page (if there is an HOA and a page).
3. They find another agent's page.
4. They find YOUR page.
It's pretty obvious what you want. You want them to land on your blog post or your IDX page and like what they see there. And once they like it, you want them to contact you to help them.
Here's the sweet part of the deal: it really doesn't take that much effort to give yourself a shot of being at the end of that search.
Select areas you WANT to do business in with some key characteristics.
Select areas with decent turnover due to a larger community size, frequent corporate relos, etc.
Select for price point.
From there, it's a matter of collecting information and some community photos show potential buyers that you've actually been there.
Construct your post and/or your IDX search page.
Rinse, lather, repeat for additional communities.
It's long tail SEO with a decent potential to put some clients in your pipeline because you're at the end of the search for where their friends live.
These posts can continue to work for YEARS (we get calls from posts we literally wrote a decade ago).
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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